| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5070620 | Food Policy | 2013 | 13 Pages |
Abstract
⺠Labels effect the implicit weight that consumers attach to product characteristics. ⺠Information provision is crucial because of credence characteristic of organic labels. ⺠Choice experiment set up to estimate change in willingness-to-pay for organic labels. ⺠Green market can be expanded by more accurate information provision. ⺠Preference heterogeneity is observed which requires tailoring policies to specific consumer groups.
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Authors
Sandra Rousseau, Liesbet Vranken,