| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5070712 | Food Policy | 2012 | 8 Pages |
Abstract
⺠Considerable preference heterogeneity was found among respondents, validating the use of random parameter logit model. ⺠While taste is the dominating attribute driving consumers' WTP for soy foods, consumers do respond to the health claim. ⺠Yet, consumers do not seem to be recognizing soy protein as the link to health benefits of soy foods.
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Authors
Jae Bong Chang, Wanki Moon, Siva K. Balasubramanian,