Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5071080 | Food Policy | 2008 | 8 Pages |
Abstract
The 2005 Dietary Guidelines were unique because they offered quantitative recommendations for consumption of whole-grains. This case study examines the hypothesis that the changed recommendations were responsible for the recent increase in retail sales and consumption of whole-grain food products. We find that release of the Dietary Guidelines and related media attention did increase availability and sales of whole-grain foods. A large impact on consumption occurred through reformulation of existing products, induced by competition among food suppliers. This study reveals the key role product reformulation plays in inter-firm competition and in realization of dietary changes recommended by public policy.
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Authors
Lisa Mancino, Fred Kuchler, Ephraim Leibtag,