Communication and impact through targeted channels and media

•Effective and impactful communication is crucial from the start of a project.•It is important to have a clear strategy to reach out to target groups.•It is important to predict potential barriers and challenges.•Social media is a powerful platform for building dialogue and relationships.

BackgroundEffective communication is crucial to make a project successful. A communication strategy should target specific audiences, using appropriate tools and channels, with the goal of being understood.Scope and approachThis review outlines the communication strategy prepared for the MyNewGut project, which is funded by the European Union's Seventh Framework Programme. The project aims to study and develop dietary interventions that may help prevent obesity, behavioural- and lifestyle-related disorders.Key findings and conclusionsAs MyNewGut generates knowledge about how the gut microbiota impacts human health, the project's communication strategy should align and adapt its various communication channels and messages.