Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5735958 | Food Quality and Preference | 2017 | 45 Pages |
Abstract
Packaging healthier alternatives in warmer, saturated, less bright coloured packages (more similar to regular products) explicitly enhances sensory expectations and perceptions, and implicitly improves attractiveness, potentially making them more appealing to consumers.
Related Topics
Life Sciences
Agricultural and Biological Sciences
Food Science
Authors
Irene Tijssen, Elizabeth H. Zandstra, Cees de Graaf, Gerry Jager,