| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6261061 | Food Quality and Preference | 2016 | 8 Pages |
â¢Color matches were obtained to 20 emotion terms and 9 beverage concepts.â¢Participants selected color matches on a touch-screen mobile device display.â¢Color selections were statistically analyzed on all three Lâaâbâ dimensions.â¢Matching colors differed significantly across emotion terms and beverage concepts.
Color cues impact the chemosensory perception of foods and beverages. Evidence suggests that color exerts these effects through a link with emotion. In this study, color associations to 20 emotion terms were obtained by having 194 participants use a touch-screen display to select a matching color. The resulting color matches were displayed visually and their coordinates in the Lâaâbâ system were analyzed statistically. Matching colors were found to differ as a function of emotion, with participants' age and sex somewhat moderating color matches. Color matches were also obtained to nine beverage-related sensory scenarios. The results indicate that consumers have pre-existing expectations regarding the appropriate color for specific flavors and types of drinks. Quantitative assessment of color-emotion associations may help clarify the cross-modal effects of color on taste and smell.
