| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6393206 | Food Control | 2012 | 9 Pages |
Abstract
⺠We examine Chinese consumers' purchase of green-labeled and eco-labeled seafood. ⺠We examine factors affecting “heard about”, “purchase or not”, and “pay more or not” for the labeled seafood. ⺠Male and those who shop at food supermarkets (vs. morning markets) tend to have heard about the labeled seafood. ⺠Knowledge and seafood expenditure affect willingness to pay for the green-labeled seafood. ⺠Education and seafood expenditure affect willingness to pay for the eco-labeled seafood.
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Authors
Pei Xu, Yinchu Zeng, Quentin Fong, Todd Lone, Yuanyuan Liu,