Article ID Journal Published Year Pages File Type
7305619 Appetite 2018 10 Pages PDF
Abstract
In the scenario of food consumptions, we witness the consumer's growing consideration for the “convenience” attribute. Our study intends to understand the consumer behaviour towards convenience-processed foods by analysing in a single model the role of beliefs, personal traits, social influence and market availability. We applied a Structural Equation Model (SEM) to a representative sample of 426 Italian consumers. The results show a correlation between intention to consume convenience-processed foods and social influence, market availability and several personal traits, suggesting strategies for the development of the convenience food market.
Related Topics
Life Sciences Agricultural and Biological Sciences Food Science
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