Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7310799 | Appetite | 2013 | 5 Pages |
Abstract
Consumer food choices may partly be explained by the endowment effect. Here, we focus on the influence of limited cognitive capacity on loss aversion related to food choices. We also investigate the effects of anticipated feelings on food choices. Experiments with 1614 pupils of secondary schools show that both cognitive constraint and anticipated feelings increases the overall endowment effect and that the impact of limited cognition is stronger for hedonic than for utilitarian food products.
Keywords
Related Topics
Life Sciences
Agricultural and Biological Sciences
Food Science
Authors
Gerrit Antonides, Leonie Cramer,