We want to be normal! Perceptions of a group of Brazilian consumers with coeliac disease on gluten-free bread buns

Participants had strong views on not being able to eat what they considered normal bread, and a gluten-free bread bun with the right sensory qualities meant more than just food. It represented the possibility of returning to the social routine they had previous to diagnosis. Identifying such expectations can not only contribute to the development of better products intended for their consumption, but also to gain insight on the daily difficulties faced by a good part of the population.