Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
8838469 | Food Quality and Preference | 2018 | 11 Pages |
Abstract
In conclusion, aroma can affect choice task behavior for brown and white bread albeit in an incongruent manner. The more habitual response to brown compared with white bread suggested by the neural data underscores that nudging towards brown bread consumption with (bread) aroma will probably not be effective.
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Authors
Rene A. de Wijk, Paul A.M. Smeets, Ilse A. Polet, Nancy T.E. Holthuysen, Jet Zoon, Monique H. Vingerhoeds,