Prospects for insects as food in Switzerland: A tobit regression

We found a set of nine significant variables reliably predicting the willingness to consume insects: convenience orientation, the discernibility of insects in food, expected food healthiness, the need for familiarity, food neophobia, food technology neophobia, the perceived health benefits of meat, and the binary variables gender and prior consumption. For the present data, food neophobia was not found to be the key predictor of willingness to consume insects, but shares its rank with various predictors. Further, the analysis revealed one meaningful two-way interaction effect.