U.S. consumers attitudes toward farm animal cloning

In January 2008, the United States Food and Drug Administration concluded “meat and milk from cattle, swine, and goat clones or their offspring are as safe to eat as food we eat from those species now” (U.S. FDA, 2010). However, cloning remains a very controversial topic. A web-based survey administered by Knowledge Networks was used to determine U.S. consumers’ awareness of and attitudes toward meat and milk from cloned cattle. Findings reveal consumers do not differentiate much between products from cloned animals and products from non-cloned animals. Overall consumers are concerned that animal cloning is an unnatural process and that it will lead to human cloning.

• Survey to determine awareness and attitudes regarding products from cloned cattle. • Attitudes toward cloning are neither overwhelmingly positive nor negative. • Consumers do not differentiation between products from cloned and noncloned animals. • Concern that animal cloning is an unnatural process and it leading to human cloning.