Playing with food. A novel approach to understanding nutritional behaviour development

This study explored the use of a novel method of collecting data on nutritional behaviour development in young children: videos posted on the Internet site YouTube. YouTube videos (n = 115) of children alone and interacting with parents in toy kitchen settings were analyzed using constant comparison analysis. Results revealed that in the videos of play nutritional behaviours, children showed influences of their real social environments, and that this medium enabled the observation of parent–child interactions in a more natural context without the researcher's presence. These findings encourage further research in the development and validity of alternative methods of data collection.