Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
941160 | Appetite | 2009 | 5 Pages |
Abstract
Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims in food advertising pertained. This so-called “medicalisation” of food advertising may promote images of the body and mind as malfunctioning unless remedied by the use of – advertised – products.
Related Topics
Life Sciences
Agricultural and Biological Sciences
Food Science
Authors
Sandra Zwier,