Looking good. BMI, attractiveness bias and visual attention

The aim of this study was to study attentional bias when viewing one's own and a control body, and to relate this bias to body-weight and attractiveness ratings. Participants were 51 normal-weight female students with an unrestrained eating style. They were successively shown pictures of their own and a control body for 30 s each, while their eye movements (overt attention) were being measured. Afterwards, participants were asked to identify the most attractive and most unattractive body part of both their own and a control body. The results show that with increasing BMI and where an individual has given a relatively low rating of attractiveness to their own body, participants attended relatively more to their self-identified most unattractive body part and the control body's most attractive body part. This increasingly negative bias in visual attention for bodies may maintain and/or exacerbate body dissatisfaction.