Article ID Journal Published Year Pages File Type
9486937 Food Control 2005 4 Pages PDF
Abstract
Consumer knowledge and concern about dangers associated with food is high. Communicating about risk and hazard is an interactive exchange of information about risk and non-risk factors pertaining to risk management. Communication is a two way process which involves listening, identifying, and responding to consumer questions. Consumer research provides information essential for designing and evaluating communication efforts. An effectively communication strategy moves people toward a more accurate perception of the likelihood of ill effects and empowers people to make informed decisions relative to potential benefits.
Related Topics
Life Sciences Agricultural and Biological Sciences Food Science
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