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Marketing Research Articles

Case study research with moderate constructionism: Conceptualization and practical illustration
Fulltext Access 9 Pages 2010
Antecedents of salespeople's reluctance to sell radically new products
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Paradoxes and guanxi dilemmas in emerging Chinese–Western intercultural relationships
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The impact of external forces on cartel network dynamics: Direct research in the diamond industry
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Pipeline management for the acquisition of industrial projects
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Unfolding implementation in industrial market segmentation
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An exploratory investigation of the elements of B2B brand image and its relationship to price premium
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Networks of mind and networks of organizations: The map metaphor in business network research
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A sensemaking perspective on network pictures
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Cluster and performance in foreign firms: The role of resources, knowledge, and trust
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‘Good’ case research in industrial marketing: Insights from research practice
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Reconciling the paradox of supply-side and demand-side strategies in industrial innovation
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Involving the process dimensions of time in case-based research
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International research teams as analysts of industrial business networks
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Representing BtoB reality in case study research: Challenges and new opportunities
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The making of a petrol station and the “on-the-move consumer”: Classification devices and the shaping of markets
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How companies strategise deliberately in networks using strategic initiatives
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Business networks and retail internationalization: A case analysis in the fashion industry
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Survival and dissolution of exporter relationships with importers: A longitudinal analysis
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Outsourcing reverse logistics of high-tech manufacturing firms by using a systematic decision-making approach: TFT-LCD sector in Taiwan
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The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation
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How storefront displays influence retail store image
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Implications of service processes outsourcing on firm value
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Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
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Segmenting a market in the making: Industrial market segmentation as construction
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The role of corporate image in business-to-business export ventures: A resource-based approach
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Corporate reputation in the People's Republic of China: A B2B perspective
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An exploratory study into brand alignment in B2B relationships
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The influence of quality cues and typicality cues on restaurant purchase intention
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The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam
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The happy versus unhappy service worker in the service encounter:Assessing the impact on customer satisfaction
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Consumer insights into luxury goods: Why they shop where they do in a jewelry shopping setting
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Trust and forms of capital in business-to-business activities and relationships
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The effect of weather on consumer spending
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Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats
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Competitive advertising within store flyers: A win–win strategy?
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Effects of ideal image congruence and organizational commitment on employee intention to leave
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Demand forecast information sharing in the competitive online and traditional retailers
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Product difficulty incongruity and consumer evaluations of brand extensions
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Balancing exploration and exploitation capabilities in high technology firms: A multi-source multi-context examination
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Benefiting from dedication and constraint in buyer–seller relationships
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
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Creating and appropriating value in collaborative relationships
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Charitable organizations' storytelling influence on donors' emotions and intentions
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Knowledge absorptive capacity: New insights for its conceptualization and measurement
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The future of leadership: A practitioner view
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Leadership: The ghost at the trillion dollar crash?
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Adapting to a retail environment: Modeling consumer–environment interactions
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Organizing for external technology exploitation in diversified firms
Fulltext Access 9 Pages 2010
Leadership at all levels: Leading public sector organisations in an age of austerity
Fulltext Access 9 Pages 2010
Teaching basic marketing accountability using spreadsheets: An exploratory perspective
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When strategies collide: Divergent multipoint strategies within competitive triads
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Technology revenue management system for customer groups in hotels
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Mobility of public researchers, scientific knowledge transfer, and the firm's innovation process
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Identification and analysis of industry cycles
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Experience, environment, and subsidiary performance in high-tech MNEs
Fulltext Access 9 Pages 2010
Non-linear relationships between growth opportunities and debt: Evidence from quoted Portuguese companies
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Competitive strategies and firm performance: Technological capabilities' moderating roles
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Integrative assessment of exporting research articles in business journals during the period 1960–2007
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The effects of sales supervisor relationships on work meaning: The case of Canadian and Chinese salespersons
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Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana
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Incentives and the growth of Oaxacan subsistence businesses
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How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective
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When the CEO is ill: Keeping quiet or going public?
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Exploring consumer boycott intelligence using a socio-cognitive approach
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Business models in project business
Fulltext Access 10 Pages 2010
Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice
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Project management and national culture: A Dutch–French case study
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Technological invention to product innovation: A project management approach
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Project scheduling with limited resources using a genetic algorithm
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Business transformation: Leadership, integration and innovation – A case study
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Knowledge integration at the edge of technology: On teamwork and complexity in new turbine development
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Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure
Fulltext Access 10 Pages 2010
Managing the retail format portfolio: An application of modern portfolio theory
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Risk criticality and allocation in privatised water supply projects in Indonesia
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Performance metric development for pharmaceutical construction projects
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Value co-creation among retailers and consumers: New insights into the furniture market
Fulltext Access 10 Pages 2010
Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing
Fulltext Access 10 Pages 2010
Supplier integration in complex delivery projects: Comparison between different buyer–supplier relationships
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The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy
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Informing UK Information Management pedagogic practice: The nature of contemporary higher education culture
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Value-based network mobilization: A case study of modern environmental networkers
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The critical success factors of business process management
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Network effects in technology acceptance: Laboratory experimental evidence
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Searching for Relationship Value in Business Markets: Are We Missing Something?
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Measuring the success of the Greek Taxation Information System
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Relationship-building by Chinese ENGOs’ websites: Education, not activation
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Who performs marketing? Dimensions of agential variation in market practice
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Critical decisions for ERP integration: Small business issues
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IT knowledge integration capability and team performance: The role of team climate
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Social and organizational capital: Building the context for innovation
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Control mechanisms across a buyer–supplier relationship quality matrix
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The influence of position and gender on personal networks in a UK professional service
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Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms
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How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
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Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy
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Managing customer share in key supplier relationships
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A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance
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Forecasting organizational adoption of high-technology product innovations separated by impact: Are traditional macro-level diffusion models appropriate?
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Investigating the influence of velocity performance on satisfaction with third party logistics service
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