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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Fulltext Access 8 Pages 2010
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
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Temporality of resource adjustments in business networks during severe economic recession
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Navigating between dyads and networks
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A psychometric assessment of the Lennox and Wolfe self-monitoring scale in the sales force
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The moderating effect of innovative capacity on the relationship between real options and strategic flexibility
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Internationalization, resource allocation and firm performance
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Product returns on the Internet: A case of mixed signals?
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Experiential goods with network externalities effects: An empirical study of online rating system
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Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity
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Trust factors influencing virtual community members: A study of transaction communities
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Website attributes that increase consumer purchase intention: A conjoint analysis
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Customer behavior in electronic commerce: The moderating effect of e-purchasing experience
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From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
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Understanding factors that influence purchases in subsistence markets
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Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects
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The influence of ethical climate on marketing employees' job attitudes and behaviors
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A cognitive model to predict domain-specific consumer innovativeness
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Managerial labor-market discipline and the characteristics of merger and acquisition transactions
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Strategic fit, contractual, and procedural governance in alliances
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Attitudes toward the extension and parent brand in response to extension advertising
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Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
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Public sector corporate branding and customer orientation
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Co-creating value for luxury brands
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The impact of sales encounters on brand loyalty
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Product classifications, consumer characteristics, and patronage preference for online auction
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Managing industrial brand equity: Developing tangible benefits for intangible assets
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Exploring reputation of B2B partnerships: Extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships
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Distinguishing supplier reputation from trust in buyer-supplier relationships
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Body modifications and young adults: Predictors of intentions to engage in future body modification
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Research needs for assessing online value creation in complex consumer purchase process behavior
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The role of interactivity in e-tailing: Creating value and increasing satisfaction
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New logistics technologies in improving customer value in retailing service
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Biometric technology in retailing: Will consumers accept fingerprint authentication?
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Acceptance of recommendations to buy in online retailing
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The role of the Internet on free-riding: An exploratory study of the wallpaper industry
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The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
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Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
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Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
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The competitive response of small, independent retailers to organized retail: Study in an emerging economy
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Visitors’ strategic anticipation of crowding in scarce recreational resources
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“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts”
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Collaborative buyer–supplier relationships and downstream information in marketing channels
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Organizational factors enhancing customer knowledge utilization in the management of key account relationships
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Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user's perspective
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Brand equity of defectors and never boughts in a business financial market
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The moderating effect of brand strength in manufacturer–reseller relationships
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The impact of coercive and non-coercive forms of influence on trust, commitment, and compliance in supply chains
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Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness
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Role of network structure and network effects in diffusion of innovations
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Predicting occupational interests and choice aspirations in Portuguese high school students: A test of social cognitive career theory
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The role of the corporate HR function in global talent management
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Organizational learning as a situated routine-based activity in international settings
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Trajectories of sustainability reporting by MNCs
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Building local legitimacy into corporate social responsibility: Gold mining firms in developing nations
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Reshaping Policymaking:
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Managing User Communities and Hybrid Innovation Processes:
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The Cost of Bad Behavior
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A New Corporate Paradigm:
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The Impact of Convergence on Organizational Innovation
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Green is free
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The desire to win: The effects of competitive arousal on motivation and behavior
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Transitioning between work and family roles as a function of boundary flexibility and role salience
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Strategic leadership for the 21st century
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Motivational dynamics in the development of career attitudes among adolescents
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A comparison of general and work-specific measures of core self-evaluations
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Longitudinal test of the social cognitive model of choice in engineering students at historically Black universities
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Why does mentoring work? The role of perceived organizational support
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The impact of political skill on career success of employees' representatives
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Do specific types of networking predict specific mobility outcomes? A two-year prospective study
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Achievement motivation among urban adolescents: Work hope, autonomy support, and achievement-related beliefs
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Dominant achievement goals of older workers and their relationship with motivation-related outcomes
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Online public relations: The adoption process and innovation challenge, a Greek example
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Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics
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Advocacy strategies for health communication
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Avatars as salespeople: Communication style, trust, and intentions
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Brand misconduct: Consequences on consumer–brand relationships
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Acquisition experience, board characteristics, and acquisition behavior
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The continuing debate on firm performance: A multilevel approach to the IT sectors of Taiwan and South Korea
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Management factors affecting the performance of technology firms
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Innovation generation in upstream and downstream business relationships
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Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory
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Non-price determinants of automotive demand: Restyling matters most
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On the Chinese B-share price discount puzzle: Some new evidence
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The quality of quality awards: Diminishing information asymmetries in a hotel chain
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Seeking knowledge or gaining legitimacy? Role of social networks on new practice adoption by OEM suppliers
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The impact of expectation of future negotiation interaction on bargaining processes and outcomes
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Female consumers: Decision-making in brand-driven retail
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The White House and public relations: Examining the linkages between presidential communications and public opinion
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The cuckoo clock syndrome: addicted to command, allergic to leadership
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Foundations as honest brokers between market, state and nonprofits through building social capital
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A performance management readiness review framework for governmental service providers
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Divas at work: Dealing with drama kings and queens in organizations
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When managers pressure employees to behave badly: Toward a comprehensive response
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Eating their cake and everyone else's cake, too: Resources as the main ingredient to workplace bullying
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A defense of direct-to-consumer prescription drug advertising
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Mistake-proofing healthcare: Why stopping processes may be a good start
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Driving health IT implementation success: Insights from The Christ Hospital
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Insights on the future of health information technology: An interview with Pamela J. Pure, former President of McKesson Technology Solutions
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CEO succession planning: Finally at the center stage of the boardroom
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