A case analysis of registering research activity for institutional benefit Fulltext Access 6 Pages 2010
Competition for memory retrieval between private label and national brands Fulltext Access 6 Pages 2010
Top management teams and corporate political activity: Do top management teams have influence on corporate political activity? Fulltext Access 6 Pages 2010
Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes Fulltext Access 6 Pages 2010
Performance expectations of small firms considering radical product innovation Fulltext Access 6 Pages 2010
Developing a measure to capture marketing faculty's perceptions of unethical behavior Fulltext Access 6 Pages 2010
A naturological approach to marketing exchanges: Implications for the bottom of the pyramid Fulltext Access 6 Pages 2010
A case analysis of Savecom: The role of indigenous leadership in implementing a business intelligence system Fulltext Access 6 Pages 2010
The Effect of option choice framing on short-term regret from actions/inactions: Implications for marketing strategies Fulltext Access 6 Pages 2010
Altruism and hedonism: A review and discussion of recent findings in the marketing and consumer behavior literature Fulltext Access 6 Pages 2010
When does electronic word-of-mouth matter? A study of consumer product reviews Fulltext Access 6 Pages 2010
Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography Fulltext Access 6 Pages 2010
A more comprehensive understanding and measure of customer helping behavior Fulltext Access 6 Pages 2010
Evaluating export markets: Experienced exporters' hierarchical cognitive structures Fulltext Access 6 Pages 2010
The effect of organizational justice, perceived organizational support, and perceived supervisor support on marketing employees' level of trust Fulltext Access 7 Pages 2010
The determinants of foreign direct investment in China: The case of Taiwanese firms in the IT industry Fulltext Access 7 Pages 2010
Inter-organizational cooperation in buyer–supplier relationships: Both perspectives Fulltext Access 7 Pages 2010
Changing underwriting practices on underpricing of U.S. global initial public offerings Fulltext Access 7 Pages 2010
Wearing many hats: Supply managers' behavioral complexity and its impact on supplier relationships Fulltext Access 7 Pages 2010
Encouraging extra-role behavior in a channel context: The role of economic-, social-, and justice-based sharedness mechanisms Fulltext Access 7 Pages 2010
Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach Fulltext Access 7 Pages 2010
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets Fulltext Access 7 Pages 2010
The effect of merger on employee views of corporate reputation: Time and space dependent theory Fulltext Access 7 Pages 2010
Relationship marketing in A B2C context: The moderating role of personality traits Fulltext Access 7 Pages 2010
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance Fulltext Access 7 Pages 2010
The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile Fulltext Access 7 Pages 2010
Factors that reduce rigid product adaptation decisions: The case of exporting firms in China Fulltext Access 7 Pages 2010
Sense and sensibility: Two approaches for using existing theory in theory-building qualitative research Fulltext Access 7 Pages 2010
Redefining social marketing with contemporary commercial marketing definitions Fulltext Access 7 Pages 2010
Investigating social marketing sponsorships: Terminology, stakeholders, and objectives Fulltext Access 7 Pages 2010
The Floyd Landis doping scandal: Implications for image repair discourse Fulltext Access 7 Pages 2010
‘Familiar or risky’: The Asperger syndrome affects exploratory consumer behaviour Fulltext Access 7 Pages 2010
Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use Fulltext Access 7 Pages 2010
Nationality and differences in auditor risk assessment: A research note with experimental evidence Fulltext Access 7 Pages 2010
An analysis of the importance of the long tail in search engine marketing Fulltext Access 7 Pages 2010
Utilizing data envelopment analysis to benchmark safety performance of construction contractors Fulltext Access 7 Pages 2010
From hero to hubris – Reconsidering the project management of Heathrow’s Terminal 5 Fulltext Access 7 Pages 2010
PR goes to the movies: The image of public relations improves from 1996 to 2008 Fulltext Access 7 Pages 2010
The influence of perceived shared risk in crisis communication: Elaborating the situational theory of publics Fulltext Access 7 Pages 2010
Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations Fulltext Access 7 Pages 2010
Transparency laws and interactive public relations: An analysis of Latin American government Web sites Fulltext Access 7 Pages 2010
Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services Fulltext Access 7 Pages 2010
Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control Fulltext Access 7 Pages 2010
Identifying key influencers of Chinese PR practitioners’ strategic conflict management practice: A survey on contingent variables in Chinese context Fulltext Access 7 Pages 2010
Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites Fulltext Access 7 Pages 2010
Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering Fulltext Access 7 Pages 2010
Distinguishing how elite newspapers and A-list blogs cover crises: Insights for managing crises online Fulltext Access 7 Pages 2010
Through the looking glass: A decade of Red Cross crisis response and situational crisis communication theory Fulltext Access 7 Pages 2010
The National Review “fires” Christopher Buckley: Image restoration and the rhetoric of severance and restraint Fulltext Access 7 Pages 2010
How does CRM technology transform into organizational performance? A mediating role of marketing capability Fulltext Access 7 Pages 2010
Socially distributing public relations: Twitter, Haiti, and interactivity in social media Fulltext Access 7 Pages 2010
Tips for managing career transitions and your golf game: Lessons and teaching from Harvey Penick's Little Red Book Fulltext Access 7 Pages 2010
Efficiency, effectiveness, emergence: The three stages of designing for consumers Fulltext Access 7 Pages 2010
Service performance measurement in a New Zealand local government organization Fulltext Access 7 Pages 2010
Developing the local competence of expatriate managers for emerging markets: A knowledge-based approach Fulltext Access 7 Pages 2010
The barriers to effective global talent management: The example of corporate élites in MNEs Fulltext Access 7 Pages 2010
How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation Fulltext Access 7 Pages 2010
Exploring sustainability management for telecommunications services: A case study of two Korean companies Fulltext Access 7 Pages 2010
MNEs and policy networks: Institutional embeddedness and strategic choice Fulltext Access 7 Pages 2010
International business, corporate social responsibility and sustainable development Fulltext Access 7 Pages 2010
The evaluation of two key leadership development program components: Leadership skills assessment and leadership mentoring Fulltext Access 7 Pages 2010
Relation of interest and self-efficacy occupational congruence and career choice certainty Fulltext Access 7 Pages 2010
Epilogue: Popperian Perspectives on Transaction Cost Economics and Future Directions of Empirical Research Fulltext Access 7 Pages 2010