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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Advancing the country image construct: Reply to Samiee's (2009) commentary
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Scientific Background: Oliver E. Williamson's Contributions to Transaction Cost Economics
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Looking Back, Looking Forward: The State of the Journal
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Gratitude: They said it best
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Building the pipeline through an “open innovation” strategy and a focus on ethics: An interview with Young-Jin Kim, CEO and Chairman of Handok Pharmaceuticals Co.
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BOOKS ON THE HORIZON
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Subject Index, Volume 53
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Golder's historical method in research in marketing
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Why Susie owns Starbucks: The name letter effect in security selection
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Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
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Cross-border relationships and performance: Revisiting a complex linkage — A commentary essay
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Corporate investment, financing, and dividend policies in the high-tech industry
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Advancing the country image construct — A commentary essay
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Feeling boxed in by the big boxes? Tools of the trade for successful customer relationship management
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The Village Network™: Partnership and collaboration to alleviate poverty in subsistence marketplaces
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New developments in modeling Internet consumer behavior: Introduction to the special issue
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Special Issue on Selling and Sales Management
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Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda
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Letter from the editor
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Letter from the Editor
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Letter from the Editor
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Special issue on building, implementing, and managing brand equity in business markets
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Letter from the Editor
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Letter from the Editor
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Letter from the editor
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Tobacco smoking's changing trajectory in Australia
Fulltext Access 5 Pages 2010
Entrepreneurial wisdom: Emerging concept and direction for related research
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BOOKS ON THE HORIZON
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Problems with probabilities
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I like those glasses on you, but not in the mirror: Fluency, preference, and virtual mirrors
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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
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“Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue
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List of Reviewers 2009-2010
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Diffusion models of mobile telephony
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Leaving home: Food choice behavior of young German adults
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A social cognitive approach to tackle inactivity and obesity in young Australians
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Race and attitude formation in HIV/Aids fear advertising
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Books on the horizon
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Managerial optimism and search
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Generating conflict for greater good: Utilizing contingency theory to assess Black and mainstream newspapers as public relations vehicles to promote better health among African Americans
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Ethical conflict and job satisfaction of public relations practitioners
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Strategic motivations and choice in subsistence markets
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Incorporating regulatory focus theory in product recall communications to increase compliance with a product recall
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Applicability of the resource-based and dynamic-capability views under environmental volatility
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A case analysis of semantic technologies for R&D intermediation information management
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The consumer, politics and everyday life
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Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency
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Consumer protocol evidence against Ehrenberg’s “stochastic” theory of brand associations
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A study of the impact of package changes on orange juice demand
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Elaboration and numerical anchoring: Breadth, depth, and the role of (non-)thoughtful processes in anchoring theories
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Perceptions and outcomes of a fiscal bonus: Framing effects on evaluations and usage intentions
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The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry
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Entertainment in retailing: The influences of advanced technologies
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Anchoring unbound
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Transaction Cost Economics: The Origins
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How persuasive messages can influence behavior without awareness
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Executive Summaries
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Correspondence of children's anticipated vocations, perceived competencies, and interests: Results from an Italian sample
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Career development and personal functioning differences between work-bound and non-work bound students
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Tainted recommendations: The social comparison bias
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Some things you should know about structural equation modeling but never thought to ask
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Are bank bailouts un-American?
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Books on the Horizon
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Healthcare and the life sciences in transition
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A.N. Berger, P. Molyneux, y J.O.S. Wilson
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Integrating management practices in international public relations courses: A proposal of contents
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Product recalls and organizational learning: ConAgra's responses to the peanut butter and pot pie crises
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Leveraging brand equity in business-to-business mergers and acquisitions
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Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
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Influence of responsiveness, accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations
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A baseline summary of framing research in public relations from 1990 to 2009
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What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
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The measurement of e-marketing orientation (EMO) in business-to-business markets
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How retail entrepreneurs perceive the link between surveillance, feeling of security, and competitiveness of the retail store? A structural model approach
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Does a companion always enhance the shopping experience?
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The press and public relations through the lens of the periodicals, 1890–1930
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The original bailout of US corporations: The public relations bailout
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Buyers-to-shoppers ratio of shopping malls: A probit study in Hong Kong
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Return on investment (ROI) of international public relations: A country-level analysis
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Sense-making and management in business networks — some observations, considerations, and a research agenda
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Public perceptions of public relations
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To pay or to apologize? On the psychology of dealing with unfair offers in a dictator game
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Why were FIFA World Cup tickets so cheap? Monopoly pricing, demand quality and two-sided markets
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Does neuroeconomics give new impetus to economic and consumer research?
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‘Oops…I did it again’: Repeated focusing effects in reports of happiness
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Executive Summaries
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Executive Summaries
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Bibliometric reflections on the history of consumer research
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SEM with simplicity and accuracy
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Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption
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Business process outsourcing: A case study of Satyam Computers
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Adoption and effectiveness of electronic banking in Kenya
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Evolution of project management research as evidenced by papers published in the International Journal of Project Management
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Examination of the best, analogous, competing terms to describe value in construction projects
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Effect of a virtual project team environment on communication-related project risk
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Buying while expecting to sell: The economic psychology of online resale
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Perceived benefits of loyalty programs: Scale development and implications for relational strategies
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The effect of incentives on customer evaluations of service bundles
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Social behavior and brand devotion among iPhone innovators
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Collaborative risk method for information security management practices: A case context within Turkey
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