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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

How different types of partners influence innovative product sales: Does technological capacity matter?
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Communication strategies to overcome functional and psychological resistance to Internet banking
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Service worker role in encouraging customer organizational citizenship behaviors
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Information diffusion and new product consumption: A bass model application to tourism facility management
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Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator
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What induces online loyalty? Online versus offline brand images
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Reprisal, retribution and requital: Investigating customer retaliation
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Market-resistance and Valentine's Day events
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Marketing accountability: Linking marketing actions to financial results
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Personality-Relatedness and Reciprocity framework for analyzing retailer–consumer interactions
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Reflective and formative metrics of relationship value: A commentary essay
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Managerial ownership and performance
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Development of a scale to measure skepticism of social advertising among adolescents
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The new supply chain's frontier: Information management
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Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
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Towards an identity-based brand equity model
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Interacting contributions of different departments to brand success
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Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
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A theory-based measure of acculturation: The shortened cultural life style inventory
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CEO duality leadership and corporate diversification behavior
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Outsourcing: Think more expansively
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Understanding the psychological process underlying customer satisfaction and retention in a relational service
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Anti-branding on the internet
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Market orientation, competitive advantage, and performance: A demand-based perspective
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Unpacking the relationship between an innovation strategy and firm performance: The role of task conflict and political activity
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Reconfiguring supplier relationships between local and global: History matters
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Customer satisfaction study via a latent segment model
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Shopping value in online auctions: Their antecedents and outcomes
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Perceived service innovativeness, consumer trait innovativeness and patronage intention
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Is the Internet a primary source for consumer information search?: Group comparison for channel choices
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Examining the antecedents of trust and rapport in services: Discovering new interrelationships
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Elderly consumers and their food store experiences
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Perceived control and shopping behavior: The moderating role of the level of utilitarian motivational orientation
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A multilevel investigation of factors influencing creativity in NPD teams
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Strategies for improving new product adoption in uncertain environments: A selective review of the literature
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Expanding the sales professional's role: A strategic re-orientation?
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An investigation of the influence of coping resources in salespersons' emotional exhaustion
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Industrial relationships and the effects of different types of connections
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The international scale and scope of European multinationals
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Metatheory of network management: A contingency perspective
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Improving logistics outsourcing through increasing buyer–provider interaction
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Knowledge management and franchise systems
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Outsourcing the sales process: Hiring a mercenary sales force
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Use of rules in decision-making in government outsourcing
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Suppliers' roles in category management: A study of supplier–retailer relationships in Finland and Sweden
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The reputation of the corporate social responsibility industry in Australia
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Conceptualising value creation for social change management
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Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences
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How do consumers define retail centre convenience?
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Design and development challenges for an E2E DRM content business integration platform
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The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
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Maternal-biased parental leave
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Does unemployment increase suicide rates? The OECD panel evidence
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On assuaging positive bias in environmental value elicitation
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What’s in a name: Framing treated wastewater as recycled water increases willingness to use and willingness to pay
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Ambiguity aversion in the long run: Repeated decisions under risk and uncertainty
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With suspicious (but happy) minds: Mood's ability to neutralize the effects of suspicion on persuasion
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Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
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Empirical evidence of the stock market's (mis)pricing of customer satisfaction
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
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Bidder motives in cause-related auctions
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Organic growth and shareholder value: A case study of the insurance industry
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Quality-adjusted price comparison of non-homogeneous products across Internet retailers
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Social environments with competitive pressure: Gender effects in the decisions of German schoolchildren
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Creating lift versus building the base: Current trends in marketing dynamics
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Gerrymandering in personnel selection: A review of practice
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Realistic recruitment practices in organizations: The potential benefits of generalized expectancy calibration
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Validating a model of cooperative procurement in the construction industry
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Design professionals’ legal risks increased under nature’s attack: Chichi Earthquake experience
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Prediction of project outcome: The application of statistical methods to earned value management and earned schedule performance indexes
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Using evidence-based research to redirect a conversation: Newspapers’ coverage of strategies to address college binge drinking
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Extending cultural horizons: Political economy and public relations
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Managing reputational risk in an economic downturn: The case of Banco Santander
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The potential of Web sites as a relationship building tool for charitable fundraising NPOs
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Protocol journalism as a framework for understanding public relations–media relationships in Kosovo
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The enduring impact of transient emotions on decision making
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B2B branding: A financial burden for shareholders?
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The death of an innovative project: How grief recovery enhances learning
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The entrepreneurial imperative of the 21st century
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Employer and employee obligations and rights under the Uniformed Services Employment and Reemployment Rights Act
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Recurring failures in corporate governance: A global disease?
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Governance decisions for the offshore outsourcing of new product development in technology intensive markets
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Knowledge transfer considerations and the future of the internalization hypothesis
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The X-Factor:
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The Transformational Power of a Mission-Driven Strategy:
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A Supply Chain Approach to Workforce Planning
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Myopic regret avoidance: Feedback avoidance and learning in repeated decision making
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Dirty work, clean hands: The moral psychology of indirect agency
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Is it simply a matter of managerial competence? Interpreting Chinese executives’ perceptions of crisis management
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Organizational supports and organizational deviance: The mediating role of organization-based self-esteem
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Neural mechanisms of social influence
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Meso-modeling of leadership: Following James G. (Jerry) Hunt's lead in integrating micro- and macro-perspectives of leadership
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Tales of two subjects: Narratives of career counseling
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The psychology of life construction
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Self-constructing
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Self-initiated mentoring and career success: A predictive field study
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Construct validity of the medical specialty preference inventory: A critical analysis
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Does Chatter Matter? The Impact of User-Generated Content on Music Sales
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Prospects for Personalization on the Internet
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Measurement invariance matters: A case made for the ORTOFIN
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