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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Disclosure of information by children in social networking—Not just a case of “you show me yours and I’ll show you mine”
Fulltext Access 7 Pages 2009
Outsourcing, supply chain upgrading and connectedness of a firm's competencies
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Relationship keyness: The underlying concept for different forms of key relationship management
Fulltext Access 7 Pages 2009
Why integrating purchasing with marketing is both inevitable and beneficial
Fulltext Access 7 Pages 2009
Segmenting stakeholders in terms of Corporate Responsibility: Implications for Reputation Management
Fulltext Access 7 Pages 2009
Being fair and being seen to be fair: Corporate reputation and CSR partnerships
Fulltext Access 7 Pages 2009
Creating sustainable practice in a museum context: Adopting service-centricity in non-profit museums
Fulltext Access 7 Pages 2009
Social gain: Is corporate social responsibility enough?
Fulltext Access 7 Pages 2009
An emerging south-east Asian brand: MK Restaurants
Fulltext Access 7 Pages 2009
Does one size fit all? The suitability of answer formats for different constructs measured
Fulltext Access 7 Pages 2009
Virally inspired: A review of the theory of viral stealth marketing
Fulltext Access 7 Pages 2009
Investigation of emotional responses to an unexpected price
Fulltext Access 7 Pages 2009
The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Fulltext Access 7 Pages 2009
Determinants of professionally autonomous end user acceptance in an enterprise resource planning system environment
Fulltext Access 7 Pages 2009
Internet and mature industries. Its role in the creation of value in the supply chain. The case of tile ceramic manufacturers and distributors in Spain
Fulltext Access 7 Pages 2009
Exploring service issues within the IT organisation: Four mini-case studies
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Taxonomy of e-readiness assessment measures
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The effects of reference point, knowledge, and risk propensity on the evaluation of financial products
Fulltext Access 7 Pages 2009
The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
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Governance structures in the hotel industry
Fulltext Access 7 Pages 2009
Knowledge based resources, property based resources and supplier bargaining power in Hollywood motion picture projects
Fulltext Access 7 Pages 2009
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Fulltext Access 7 Pages 2009
The representation of the Chinese product crisis in national and local newspapers in the United States
Fulltext Access 7 Pages 2009
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Fulltext Access 7 Pages 2009
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Fulltext Access 7 Pages 2009
What about People in Behavioral Modeling? Ryuichi Kitamura (1949 - 2009)
Fulltext Access 7 Pages 2009
Sales associate's appearance: Links to consumers’ emotions, store image, and purchases
Fulltext Access 7 Pages 2009
The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach
Fulltext Access 7 Pages 2009
Utilitarian and hedonic shopping value in the US discount sector
Fulltext Access 7 Pages 2009
Efficiency vs. market power in retailing: Analysis of supermarket chains
Fulltext Access 7 Pages 2009
Information and communication technology in retailing: A cross-industry comparison
Fulltext Access 7 Pages 2009
Can a positive mood counterbalance weak arguments in personal sales conversations?
Fulltext Access 7 Pages 2009
Product-harm crisis management: Time heals all wounds?
Fulltext Access 7 Pages 2009
Exploring the determinants of the frugal shopper
Fulltext Access 7 Pages 2009
The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
Fulltext Access 7 Pages 2009
Different strokes for different folks: A method to accommodate decision -making heterogeneity
Fulltext Access 7 Pages 2009
Satisfaction with service recovery: Perceived justice and emotional responses
Fulltext Access 7 Pages 2009
An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
Fulltext Access 7 Pages 2009
The impact of e-business infusion on channel coordination, conflict and reseller performance
Fulltext Access 7 Pages 2009
Revisiting the norm concept in relational governance
Fulltext Access 7 Pages 2009
Academic brands and their impact on scientific endeavour: The case of business market research and researchers
Fulltext Access 7 Pages 2009
Exploiting knowledge across networks through reputation management
Fulltext Access 7 Pages 2009
The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives
Fulltext Access 7 Pages 2009
Intellectual capital in business-to-business markets
Fulltext Access 7 Pages 2009
The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets
Fulltext Access 7 Pages 2009
Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis
Fulltext Access 7 Pages 2009
The use of influence strategies in interdependent relationship: The moderating role of shared norms and values
Fulltext Access 7 Pages 2009
A framework for offshoring marketing processes in business-to-business marketing relationships
Fulltext Access 7 Pages 2009
And then came Complex Project Management (revised)
Fulltext Access 7 Pages 2009
The customer-based corporate reputation scale: Replication and short form
Fulltext Access 7 Pages 2009
Expanding opportunities for online shoppers with disabilities
Fulltext Access 7 Pages 2009
Analyzing the Effectiveness of Contemporary Aging Workforce Management:
Fulltext Access 7 Pages 2009
Recognizing and Responding to Workplace Grief
Fulltext Access 7 Pages 2009
Building a Change Capability at Capital One Financial
Fulltext Access 7 Pages 2009
Make Human Capital a Source of Competitive Advantage
Fulltext Access 7 Pages 2009
Executive development: History lessons learned from Barnard
Fulltext Access 7 Pages 2009
Accounting and the environment
Fulltext Access 7 Pages 2009
The risk management of nothing
Fulltext Access 7 Pages 2009
Global financial crisis: The challenge to accounting research
Fulltext Access 7 Pages 2009
A traceable E-cash transfer system against blackmail via subliminal channel
Fulltext Access 7 Pages 2009
A feasibility evaluation on the outsourcing of quality testing and inspection
Fulltext Access 7 Pages 2009
Ago\ra Partnerships Nicaragua: A micro venture capital fund
Fulltext Access 7 Pages 2009
Benefits of the NEC ECC form of contract: A New Zealand case study
Fulltext Access 7 Pages 2009
Key knowledge factors in Thai construction practice
Fulltext Access 7 Pages 2009
The interactive effect of team dynamics and organizational support on ICT project success
Fulltext Access 7 Pages 2009
Starbucks is forbidden in the Forbidden City: Blog, circuit of culture and informal public relations campaign in China
Fulltext Access 7 Pages 2009
Origins of the epithet ‘government by public relations’: Revisiting Bruce Catton's War Lords of Washington, 1948
Fulltext Access 7 Pages 2009
Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel
Fulltext Access 7 Pages 2009
Re-examining the economic roots of public relations
Fulltext Access 7 Pages 2009
Measuring stewardship in public relations: A test exploring impact on the fundraising relationship
Fulltext Access 7 Pages 2009
President Bush's image repair discourse on Hurricane Katrina
Fulltext Access 7 Pages 2009
Issue and crisis management: Quicksand in the definitional landscape
Fulltext Access 7 Pages 2009
Former Minister Zhang's discourse on SARS: Government's image restoration or destruction?
Fulltext Access 7 Pages 2009
Information direction, website reputation and eWOM effect: A moderating role of product type
Fulltext Access 7 Pages 2009
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Fulltext Access 7 Pages 2009
Derived versus full name brand extensions
Fulltext Access 7 Pages 2009
Management of perceptions of information technology service quality
Fulltext Access 7 Pages 2009
Determinants of cross-border M&As in Latin America
Fulltext Access 7 Pages 2009
TMT strategic consensus in Mexican companies
Fulltext Access 7 Pages 2009
“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making
Fulltext Access 7 Pages 2009
The role of top management networks for market knowledge creation and sharing in China
Fulltext Access 7 Pages 2009
Consumer revenge behavior: A cross-cultural perspective
Fulltext Access 7 Pages 2009
The role of conflict, culture, and myth in creating attitudinal commitment
Fulltext Access 7 Pages 2009
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Fulltext Access 7 Pages 2009
Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study
Fulltext Access 8 Pages 2009
Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall
Fulltext Access 8 Pages 2009
Estimating cellphone providers' customer equity
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The interplay between cognitive- and affective conflict and cognition- and affect-based trust in influencing decision outcomes
Fulltext Access 8 Pages 2009
Cross-listing pursuit of unseasoned foreign firms after going public in the U.S.
Fulltext Access 8 Pages 2009
The role of an entrepreneurially alert information system in promoting corporate entrepreneurship
Fulltext Access 8 Pages 2009
Antecedents and consequences of psychological contracts: Does organizational culture really matter?
Fulltext Access 8 Pages 2009
Information technology impact on market orientation in e-business
Fulltext Access 8 Pages 2009
Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children
Fulltext Access 8 Pages 2009
Productivity and trade openness in Ecuador's manufacturing industries
Fulltext Access 8 Pages 2009
Is there really an Asian connection? Professional service quality perceptions and customer satisfaction
Fulltext Access 8 Pages 2009
Learning from error: The influence of error incident characteristics
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Universal differences in advertising avoidance behavior: A cross-cultural study
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How do price range shoppers differ from reference price point shoppers?
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A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Fulltext Access 8 Pages 2009
Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis
Fulltext Access 8 Pages 2009
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