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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Fulltext Access 16 Pages 2015
Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
Fulltext Access 16 Pages 2015
Factors Affecting Green Purchase Behaviour and Future Research Directions
Fulltext Access 16 Pages 2015
When do subordinates commit to their supervisors? Different effects of perceived supervisor integrity and support on Chinese and American employees
Fulltext Access 17 Pages 2015
How transformational leadership works during team interactions: A behavioral process analysis
Fulltext Access 17 Pages 2015
Prophets vs. profits: How market competition influences leaders' disciplining behavior towards ethical transgressions
Fulltext Access 17 Pages 2015
Leveraging Distribution to Maximize Firm Performance in Emerging Markets
Fulltext Access 17 Pages 2015
Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels
Fulltext Access 17 Pages 2015
Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs
Fulltext Access 17 Pages 2015
Attenuating the negative effects of abusive supervision: The role of proactive voice behavior and resource management ability
Fulltext Access 17 Pages 2015
The relational nature of leadership identity construction: How and when it influences perceived leadership and decision-making
Fulltext Access 17 Pages 2015
Twittering change: The institutional work of domain change in accounting expertise
Fulltext Access 17 Pages 2015
Group judgment and decision making in auditing: Past and future research
Fulltext Access 17 Pages 2015
An overview of new media research in public relations journals from 1981 to 2014
Fulltext Access 17 Pages 2015
Roles and Resource Contributions of Customers in Value Co-creation
Fulltext Access 17 Pages 2015
Managing potentially disruptive innovations in software companies: Transforming from On-premises to the On-demand
Fulltext Access 17 Pages 2015
Board composition and performance in Spanish non-listed family firms: The influence of type of directors and CEO duality
Fulltext Access 17 Pages 2015
How to measure born-global firms’ orientation towards international markets?
Fulltext Access 17 Pages 2015
Design for social media engagement: Insights from elderly care assistance
Fulltext Access 18 Pages 2015
The interplay between evidence and judgment in the IT project prioritization process
Fulltext Access 18 Pages 2015
Strategies and symbolism in the adoption of organizational social networking systems
Fulltext Access 18 Pages 2015
Regulation and the interdependent roles of managers, auditors, and directors in earnings management and accounting choice
Fulltext Access 18 Pages 2015
Traditional Chinese leadership and employee voice behavior: A cross-level examination
Fulltext Access 18 Pages 2015
Reconsidering the accuracy of follower leadership ratings
Fulltext Access 18 Pages 2015
Putting non-work ties to work: The case of guanxi in supervisor–subordinate relationships
Fulltext Access 18 Pages 2015
Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework
Fulltext Access 18 Pages 2015
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Fulltext Access 18 Pages 2015
The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain
Fulltext Access 18 Pages 2015
Identification and evaluation of critical factors to technology transfer using AHP approach
Fulltext Access 19 Pages 2015
Social innovations in outsourcing: An empirical investigation of impact sourcing companies in India
Fulltext Access 19 Pages 2015
Expert leaders in a fast-moving environment
Fulltext Access 20 Pages 2015
Is a happy leader a good leader? A meta-analytic investigation of leader trait affect and leadership
Fulltext Access 20 Pages 2015
Capital budgeting practices in Spain
Fulltext Access 20 Pages 2015
At the crux of dyadic leadership: Self–other agreement of leaders and direct reports — Analyzing 360-degree feedback
Fulltext Access 20 Pages 2015
A critical review of mobile payment research
Fulltext Access 20 Pages 2015
Competition, cooperation, and regulation: Understanding the evolution of the mobile payments technology ecosystem
Fulltext Access 20 Pages 2015
“These days will never be forgotten …”: A critical mass approach to online activism
Fulltext Access 20 Pages 2015
Instituting a transnational accountability regime: The case of Sovereign Wealth Funds and “GAPP”
Fulltext Access 22 Pages 2015
Leader corruption depends on power and testosterone
Fulltext Access 22 Pages 2015
The venues of high tech prediction: Presenting the future at industry analyst conferences
Fulltext Access 22 Pages 2015
The state of case study approach in mergers and acquisitions literature: A bibliometric analysis
Fulltext Access 22 Pages 2015
E-Service Quality: A Meta-Analytic Review
Fulltext Access 22 Pages 2015
Rotational internal audit programs and financial reporting quality: Do compensating controls help?
Fulltext Access 23 Pages 2015
Does Supply Chain Technology Moderate the Relationship between Supply Chain Strategies and Firm Performance? Evidence from Large-Scale Manufacturing Firms in Kenya
Fulltext Access 23 Pages 2015
The emergence of individual and collective leadership in task groups: A matter of achievement and ascription
Fulltext Access 23 Pages 2015
The Evolution of Marketing Channels: Trends and Research Directions
Fulltext Access 23 Pages 2015
Shareholder orientation and the framing of management control practices: A field study in a Chinese state-owned enterprise
Fulltext Access 23 Pages 2015
What’s in IT for employees? Understanding the relationship between use and performance in enterprise social software
Fulltext Access 23 Pages 2015
The emergence of boundary clusters in inter-organizational innovation
Fulltext Access 25 Pages 2015
The development of accounting regulations for foreign invested firms in China: The role of Chinese characteristics
Fulltext Access 25 Pages 2015
Transformational leadership sub-dimensions and their link to leaders' personality and performance
Fulltext Access 26 Pages 2015
Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare
Fulltext Access 31 Pages 2015
Drift and shift in the organizing vision career for personal health records: An investigation of innovation discourse dynamics
Fulltext Access 31 Pages 2015
Employee compensation: The neglected area of HRM research
Fulltext Access 4 Pages 2014
President Barack Obama's image repair on HealthCare.gov
Fulltext Access 6 Pages 2014
The role of the Consortia in the Italian wine production system and the impact of EU and national legislation
Fulltext Access 6 Pages 2014
Model selection and Akaike Information Criteria: An example from wine ratings and prices
Fulltext Access 7 Pages 2014
Audit Committee and Financial Distress in the Middle East Context: Evidence of the Lebanese Financial Institutions
Fulltext Access 7 Pages 2014
Tracking public relations history in 1960s’ Turkey: The prevalence and reflections of development discourse
Fulltext Access 7 Pages 2014
Addressing the organizational barriers to developing global leadership talent
Fulltext Access 7 Pages 2014
Public relations and historical sociology: Historiography as reflexive critique
Fulltext Access 7 Pages 2014
Engaged or exhausted—How does it affect dentists’ clinical productivity?
Fulltext Access 7 Pages 2014
Resourcing the next stages in PR history research: The case for historiography
Fulltext Access 7 Pages 2014
The history of public relations in Greece from 1950 to 1980: Professionalization of the “art”
Fulltext Access 7 Pages 2014
Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations
Fulltext Access 8 Pages 2014
Analysis of the determinants of exporting intensity in the field of innovation
Fulltext Access 8 Pages 2014
The “creative confrontation” of Herbert Schmertz: Public relations sense making and the corporate persona
Fulltext Access 8 Pages 2014
IPRA Code of Athens—The first international code of public relations ethics: Its development and implementation since 1965
Fulltext Access 8 Pages 2014
Finance, governance and inequality: A non parametric approach
Fulltext Access 8 Pages 2014
Conveying the sense-making corporate persona: The Mobil Oil “Observations” columns, 1975–1980
Fulltext Access 8 Pages 2014
Corporate voice and ideology: An alternate approach to understanding public relations history
Fulltext Access 8 Pages 2014
Reconsidering the corporate narrative in U.S. PR history: A critique of Alfred Chandler's influence on PR historiography
Fulltext Access 8 Pages 2014
Public relations tactics and methods in early 1800s America: An examination of an American anti-slavery movement
Fulltext Access 8 Pages 2014
The impact of climate change on the global wine industry: Challenges & solutions
Fulltext Access 9 Pages 2014
Local and cross-border SME cooperation: Effects on innovation and performance
Fulltext Access 9 Pages 2014
To invest in the invisible: A case study of Manti Te’o's image repair strategies during the Katie Couric interview
Fulltext Access 9 Pages 2014
Public relations supervisors and Millennial entry-level practitioners rate entry-level job skills and professional characteristics
Fulltext Access 9 Pages 2014
The relationship of slack resources with subjective wellbeing at work: empirical study of sugar mills from Pakistan
Fulltext Access 9 Pages 2014
Culinary tourists in the Spanish region of Extremadura, Spain
Fulltext Access 9 Pages 2014
Two numbers for growth, innovation and high performance: Working and optimal employee energy
Fulltext Access 9 Pages 2014
Clientelism and guanxi: Southern European and Chinese public relations in comparative perspective
Fulltext Access 9 Pages 2014
Professionalisation and public relations education: Industry accreditation of Australian university courses in the early 1990s
Fulltext Access 9 Pages 2014
Organization design and talent strategies for emerging markets
Fulltext Access 9 Pages 2014
Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases
Fulltext Access 9 Pages 2014
Evaluation of the e-service quality in service encounters with incidents: Differences according to the socio-demographic profile of the online consumer
Fulltext Access 10 Pages 2014
The portrayal of public relations in the era of Ivy Lee through the lens of the New York Times
Fulltext Access 10 Pages 2014
Roles of social media in the retail sector in Tunisia: the case of Facebook
Fulltext Access 10 Pages 2014
Conglomeration among the top American public relations agencies: A case study
Fulltext Access 10 Pages 2014
Business regulations and economic growth: What can be explained?
Fulltext Access 10 Pages 2014
A strategic analysis of collective urban transport in Spain using the Five Forces Model
Fulltext Access 11 Pages 2014
Factors of collective reputation of the Italian PDO wines: An analysis on central Italy
Fulltext Access 11 Pages 2014
A bibliographic study of public relations in Spanish media and communication journals, 2000–2012
Fulltext Access 11 Pages 2014
Transforming executives into corporate diplomats: The power of global pro bono service
Fulltext Access 11 Pages 2014
Is change management obsolete?
Fulltext Access 11 Pages 2014
Individualizing organizations: Progress and possibilities
Fulltext Access 11 Pages 2014
When frames align: The interplay between PR, news media, and the public in times of crisis
Fulltext Access 11 Pages 2014
HRM devolution to middle managers: Dimension identification
Fulltext Access 12 Pages 2014
Farmers Fox Theory: Does a country's weak regulatory system benefit both the acquirer and the target firm? Evidence from Vodafone-Hutchison deal
Fulltext Access 12 Pages 2014
The New World challenge: Performance trends in wine production in major wine-exporting countries in the 2000s and their implications for the Australian wine industry
Fulltext Access 12 Pages 2014
The changing landscape of employee rewards: Observations and prescriptions
Fulltext Access 12 Pages 2014
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