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Marketing Research Articles

Pareto's 80/20 law and social differentiation: A social entropy perspective
Fulltext Access 9 Pages 2015
Development of early vocational behavior: Parallel associations between career engagement and satisfaction
Fulltext Access 9 Pages 2015
Cognitive–motivational antecedents of career decision-making processes in Portuguese high school students: A longitudinal study
Fulltext Access 9 Pages 2015
Competing frames and tone in corporate communication versus media coverage during a crisis
Fulltext Access 9 Pages 2015
Career adaptability and perceived overqualification: Testing a dual-path model among Chinese human resource management professionals
Fulltext Access 9 Pages 2015
Career adaptability and academic satisfaction: Examining work volition and self efficacy as mediators
Fulltext Access 9 Pages 2015
Listening to digital publics. Investigating citizens’ voices and engagement within Italian municipalities’ Facebook Pages
Fulltext Access 9 Pages 2015
Being engaged when resources are low: A multi-source study of selective optimization with compensation at work
Fulltext Access 9 Pages 2015
The bride who decides: Feminine rituals of bridal gown purchase as a rite of passage
Fulltext Access 9 Pages 2015
The role of self-construal in resisting tobacco smoking
Fulltext Access 9 Pages 2015
Contextualizing intelligence in assessment: The next step
Fulltext Access 9 Pages 2015
Managing personal networks: An examination of how high self-monitors achieve better job performance
Fulltext Access 9 Pages 2015
Bridging the gap: Mapping the relationship between activism and public relations
Fulltext Access 9 Pages 2015
Optimal targeting of advertisement for new products with multiple consumer segments
Fulltext Access 9 Pages 2015
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
Fulltext Access 9 Pages 2015
The influence of gender and self-monitoring on the products consumers choose for joint consumption
Fulltext Access 10 Pages 2015
Integration and responsiveness in subsidiaries in emerging economies
Fulltext Access 10 Pages 2015
The impact of pre- and post-launch publicity and advertising on new product sales
Fulltext Access 10 Pages 2015
Physical separation in the workplace: Separation cues, separation awareness, and employee motivation
Fulltext Access 10 Pages 2015
Links between family gender socialization experiences in childhood and gendered occupational attainment in young adulthood
Fulltext Access 10 Pages 2015
Felt obligations to reciprocate to an employer, preferences for mobility across employers, and gender: Three-way interaction effects on subsequent voice behavior
Fulltext Access 10 Pages 2015
Positive marketing: A new theoretical prototype of sharing in an online community
Fulltext Access 10 Pages 2015
Hospital kanban system implementation: Evaluating satisfaction of nursing personnel
Fulltext Access 10 Pages 2015
Exploring links between career adaptability, work volition, and well-being among Turkish students
Fulltext Access 10 Pages 2015
Idealistic and conflicted: New portrayals of public relations practitioners in film
Fulltext Access 10 Pages 2015
A comparison of individuals with unanswered callings to those with no calling at all
Fulltext Access 10 Pages 2015
Expatriate success and thriving: The influence of job deprivation and emotional stability
Fulltext Access 10 Pages 2015
Corporate language-based communication avoidance in MNCs: A multi-sited ethnography approach
Fulltext Access 10 Pages 2015
Job crafting and extra-role behavior: The role of work engagement and flourishing
Fulltext Access 10 Pages 2015
Relation of career adaptability to meaning in life and connectedness among adolescents in Hong Kong
Fulltext Access 10 Pages 2015
Strategies for coping with career indecision: Concurrent and predictive validity
Fulltext Access 10 Pages 2015
Exchange rate challenges, flexible intra-firm adjustments, and subsidiary longevity
Fulltext Access 10 Pages 2015
Strictly limited choice or agency? Institutional duality, legitimacy, and subsidiaries’ political strategies
Fulltext Access 10 Pages 2015
Establishing rigor in mail-survey procedures in international business research
Fulltext Access 10 Pages 2015
The satisfaction–place attachment relationship: Potential mediators and moderators
Fulltext Access 10 Pages 2015
The transparent communicative organization and new hybrid forms of content
Fulltext Access 10 Pages 2015
Reinventing the wheel? A comparative overview of the concept of dialogue
Fulltext Access 10 Pages 2015
The power of storytelling in public relations: Introducing the 20 master plots
Fulltext Access 10 Pages 2015
Crisis-related research in communication and business journals: An interdisciplinary review from 1992 to 2011
Fulltext Access 10 Pages 2015
Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Fulltext Access 10 Pages 2015
Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
Fulltext Access 10 Pages 2015
Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations
Fulltext Access 10 Pages 2015
The missing media: The procedural rhetoric of computer games
Fulltext Access 10 Pages 2015
Le tweet stratégique: Use of Twitter as a PR tool by French politicians
Fulltext Access 10 Pages 2015
Do the ends justify the means? Dialogue, development communication, and deontological ethics
Fulltext Access 10 Pages 2015
Auto recall crisis, framing, and ethical response: Toyota's missteps
Fulltext Access 10 Pages 2015
The online presence of Turkish banks: Communicating the softer side of corporate identity
Fulltext Access 10 Pages 2015
Electronic tendering of pharmaceuticals and medical devices in Chile
Fulltext Access 10 Pages 2015
Bridging the gap between country and destination image: Assessing common facets and their predictive validity
Fulltext Access 10 Pages 2015
Technology as we do not know it: The extended practice of global software development
Fulltext Access 10 Pages 2015
Heuristics in organizations: A review and a research agenda
Fulltext Access 10 Pages 2015
Differentiation strategies and winery financial performance: An empirical investigation
Fulltext Access 10 Pages 2015
Macroeconomic factors and foreign portfolio investment volatility: A case of South Asian countries
Fulltext Access 10 Pages 2015
Analyzing and predicting news popularity on Twitter
Fulltext Access 10 Pages 2015
Who is responsible for what? Examining strategic roles in social media management
Fulltext Access 10 Pages 2015
The effect of the magnitude and direction of institutional distance on the choice of international entry modes
Fulltext Access 11 Pages 2015
The bi-cultural option for global talent management: The Japanese/Brazilian Nikkeijin example
Fulltext Access 11 Pages 2015
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Fulltext Access 11 Pages 2015
Slack and innovation: Investigating the relationship in Korea
Fulltext Access 11 Pages 2015
Rebuilding public trust in government administrations through e-government actions
Fulltext Access 11 Pages 2015
Merchandising at the point of sale: differential effect of end of aisle and islands
Fulltext Access 11 Pages 2015
Shaping the field: Bob Heath and the two volumes of the Encyclopedia of Public Relations
Fulltext Access 11 Pages 2015
The decline of global market leaders
Fulltext Access 11 Pages 2015
Can knowledge transfer within MNCs hurt subsidiary performance? The role of subsidiary entrepreneurial culture and capabilities
Fulltext Access 11 Pages 2015
Taking punishment into your own hands: An experiment
Fulltext Access 11 Pages 2015
Reconsidering propaganda in U.S. public relations history: An analysis of propaganda in the popular press 1810–1918
Fulltext Access 11 Pages 2015
Looking for digital in public relations
Fulltext Access 11 Pages 2015
Areas of worklife as predictors of occupational health – A validation study in two German samples
Fulltext Access 11 Pages 2015
Whistleblowing in the Fortune 1000: What practitioners told us about wrongdoing in corporations in a pilot study
Fulltext Access 11 Pages 2015
Internet banking diffusion: A country-level analysis
Fulltext Access 11 Pages 2015
Variability in the use of mobile ICTs by homeworkers and its consequences for boundary management and social isolation
Fulltext Access 11 Pages 2015
Handle with care: How online social network providers’ privacy policies impact users’ information sharing behavior
Fulltext Access 11 Pages 2015
From bottom line to consumers’ mind: The framing effects of accounting information
Fulltext Access 11 Pages 2015
The effects of forecast type and performance-based incentives on the quality of management forecasts
Fulltext Access 11 Pages 2015
The effect of cost goal specificity and new product development process on cost reduction performance
Fulltext Access 11 Pages 2015
“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces
Fulltext Access 11 Pages 2015
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
Fulltext Access 11 Pages 2015
Entry and exit as embodied career choice in professional sport
Fulltext Access 11 Pages 2015
The meaning of language skills for career mobility in the new career landscape
Fulltext Access 11 Pages 2015
How do pro-market reforms impact firm profitability? The case of India under reform
Fulltext Access 11 Pages 2015
Political activity and firm performance within nonmarket research: A review and international comparative assessment
Fulltext Access 11 Pages 2015
Daily manifestations of career adaptability: Relationships with job and career outcomes
Fulltext Access 11 Pages 2015
Gender differences in STEM undergraduates' vocational interests: People–thing orientation and goal affordances
Fulltext Access 11 Pages 2015
Configurations of unemployment, reemployment, and psychological well-being: A longitudinal study of unemployed individuals in Portugal
Fulltext Access 11 Pages 2015
Young at heart, old at work? Relations between age, (meta-)stereotypes, self-categorization, and retirement attitudes
Fulltext Access 11 Pages 2015
Optimal matching analysis in career research: A review and some best-practice recommendations
Fulltext Access 11 Pages 2015
The internal communication role of the chief executive officer: Communication channels, style, and effectiveness
Fulltext Access 11 Pages 2015
Meta-analysis of work–family conflict mean differences: Does national context matter?
Fulltext Access 11 Pages 2015
Making internalization theory good for practice: The essence of Alan Rugman's contributions to international business
Fulltext Access 11 Pages 2015
An evolutionary explanation for risk aversion
Fulltext Access 11 Pages 2015
A comparison of antecedents of satisfaction in city break traveling
Fulltext Access 12 Pages 2015
Determinants of social commitment in the young. Applying the Theory of Reasoned Action
Fulltext Access 12 Pages 2015
Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector
Fulltext Access 12 Pages 2015
The five E's in festival experience in the context of Gen Y: Evidence from a small island destination
Fulltext Access 12 Pages 2015
Intrinsically motivating employees’ online knowledge sharing: Understanding the effects of job design
Fulltext Access 12 Pages 2015
Case method use in shaping well-rounded Latin American MBAs
Fulltext Access 12 Pages 2015
Doing well while doing good? An integrative review of marketing criticism and response
Fulltext Access 12 Pages 2015
The double-edged sword of technological diversity in R&D alliances: Network position and learning speed as moderators
Fulltext Access 12 Pages 2015
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision
Fulltext Access 12 Pages 2015
Approximating innovation potential with neurofuzzy robust model
Fulltext Access 12 Pages 2015
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