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Spanish Journal of Marketing - ESIC Journal

Latest Articles
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive-affective attitude approach
Fulltext Access 16 Pages 2017
This anthropomorphised brand is so loveable: The role of self-brand integration
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Blog influence and political activism: An emerging and integrative model
Fulltext Access 15 Pages 2017
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Fulltext Access 15 Pages 2017
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
Fulltext Access 14 Pages 2017
Introducing Personal Social Responsibility as a key element to upgrade CSR
Fulltext Access 18 Pages 2017

Volumes

  • Volume 21 - Issue 2  - (6 articles)
  • Volume 21 - Issue 1  - (6 articles)
  • Volume 21 - Supplement 1  - (5 articles)
  • Volume 20 - Issue 2  - (4 articles)
  • Volume 20 - Issue 1  - (5 articles)
Title
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC
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