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Spanish Journal of Marketing - ESIC - Volume 21 - Issue 1 

Trademark dilution and its practical effect on purchase decision
Fulltext Access 13 Pages 2017
Consumer-to-consumer exchanges: A goal theory approach in the timebanking context
Fulltext Access 11 Pages 2017
The influence of symbolic consumption on experience value and the use of virtual social networks
Fulltext Access 13 Pages 2017
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis
Fulltext Access 11 Pages 2017
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
Fulltext Access 9 Pages 2017
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
Fulltext Access 14 Pages 2017

Volumes

  • Volume 21 - Issue 2  - (6 articles)
  • Volume 21 - Issue 1  - (6 articles)
  • Volume 21 - Supplement 1  - (5 articles)
  • Volume 20 - Issue 2  - (4 articles)
  • Volume 20 - Issue 1  - (5 articles)
Title
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC
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