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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

What drives content creation behavior on SNSs? A commitment perspective
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Impact of promotions on shopper price comparisons
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Lidersoft
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National culture and firm-level tax evasion
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Acceptability of workplace bullying: A comparative study on six continents
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Cross-cultural effects in E-retailing: The moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
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Shared ethnicity effects on service encounters: A study across three U.S. subcultures
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Trade credit during a financial crisis: A panel data analysis
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Control of electronic channel affiliates: An exploratory study and research propositions
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Effects of advertising-evoked vicarious nostalgia on brand heritage
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Human and financial capital as determinants of biopharmaceutical IPO de-listings
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Political institutional structure influences on innovative activity
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Marketing channel relationships in China: A review and integration with an institution-based perspective
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Cultural impacts on felt and expressed emotions and third party complaint relationships
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Contingent effects of managerial guanxi on new product development success
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East meets West: Toward a theoretical model linking guanxi and relationship marketing
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Internationalization and performance: A contextual analysis of Indian firms
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Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?
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CEO turnover and shareholder wealth: Evidence from CEO power in Taiwan
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Firm competencies on market entry success: Evidence from a high-tech industry in an emerging market
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The moderating role of managerial ties in market orientation and innovation: An Asian perspective
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How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective
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Banking systems, innovations, intellectual property protections, and financial markets: Evidence from China
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Advertising persuasion in China: Using Mandarin or Cantonese?
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Non-linear effects of family sources of power on performance
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A forecasting system for movie attendance
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Peer network position and shopping behavior among adolescents
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Interpersonal service quality, self-service technology (SST) service quality, and retail patronage
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The effects of visual rejuvenation through brand logos
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Analyzing the intensity of private label competition across retailers
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The role of consumer–brand identification in building brand relationships
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Website performance and behavioral consequences: A formative measurement approach
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Nation branding effects on retrospective global evaluation of past travel experiences
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The face value of foreign currency on consumer price perception—The moderating effect of product substitution
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Developing a tourism cultural contact scale
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Seeing through smoke and mirrors: A critical analysis of marketing CSR
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Corporate social responsibility effects on social network sites
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Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section
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Corporate governance and lobbying strategies
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Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?
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Nonmarket strategies of media enterprises in the Mexican television industry
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When waiting is strategic: Evidence from Colombian M&As 1995–2008
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Green marketing' functions in building corporate image in the retail setting
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Contrasting social network and tribal theories: An applied perspective
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Celebrity co-branding partners as irrelevant brand information in advertisements
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The influence of mood on attitude–behavior consistency
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Trajectories across the lifespan of possession-self relationships
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Towards a micro conception of brand personality: An application for print media brands in a French context
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The powerful select, the powerless reject: Power's influence in decision strategies
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Research note: E-store image, perceived value and perceived risk
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Does career timing of challenging job assignments influence the relationship with in-role job performance?
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Règle de Taylor dans le cadre du ciblage d’inflation: Cas de la Tunisie
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Regional differences in a national culture and their effects on leadership effectiveness: A tale of two neighboring Chinese cities
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Investigating the Impact of Website Quality on Consumers’ Satisfaction in Jordanian Telecommunication Sector
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Footprints in the sand (Michael Beer)
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Embracing work breaks
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Effective incentive compensation for sales employees during tough economic times
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Don't take the lead…share the lead
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Integrity first
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How great leaders use emotional labor: Insights from seven corporate executives
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Cultural Constraints on the Emergence of Women Leaders
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Sex, gender, and aspirations to top management: Who's opting out? Who's opting in?
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Vocational interests in China: An evaluation of the Personal Globe Inventory-Short
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L’efficacité du conseil d’administration dans les sociétés anonymes au Cameroun: Une lecture par l’hétérogénéité des administrateurs
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Executive Summaries
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The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
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Lying and team incentives
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Do consumers prefer round prices? Evidence from pay-what-you-want decisions and self-pumped gasoline purchases
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How consumers deal with missed discounts: Transaction decoupling, action orientation and inaction inertia
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Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation
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Learning from history: Low-cost project innovation in the U.S. National Aeronautics and Space Administration
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A history of project management models: From pre-models to the standard models
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Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster
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From the Last Frontier to the new Cosmopolitan: A history of casino public relations in Las Vegas
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Managing and sharing H1N1 crisis information using social media bookmarking services
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From goods to great: Service innovation in a product-dominant firm
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High performance work system and HCN performance
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Outside directors' experience, TMT firm-specific human capital, and firm performance in entrepreneurial IPO firms
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Narrative ads: The effect of argument strength and story format
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How captive is your audience? Defining overall advertising involvement
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Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
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Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
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Service quality and customer switching behavior in China's mobile phone service sector
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The U.S. brand personality: A Sino perspective
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Seniors' perceptions of service features on outbound group package tours
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Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
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Little Emperors in the UK: Acculturation and food over time
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Media orientation of German university decision makers and the executive influence of public relations
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Toward a compelling customer touchpoint architecture
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The new frontier for total quality management standards-An interview with Peter Merrill, Convener of ISO/TC 176/SC 3/WG 15: Guidelines for participation and competences of people
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The neglected need for strategic renewal in emerging markets: Lessons from Vietnam in transition
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Strategy made simple: Thinking in threes
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Dual branding strategy for a successful new product launch in China
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Tax transparency
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The moderating role of relational learning on the PACAP–RACAP link. A study in the Spanish automotive components manufacturing sector
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Product efficiency in the Spanish automobile market
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Les déterminants du délai de publication des états financiers annuels: une étude empirique au Cameroun
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Les déterminants de l’intention entrepreneuriale des jeunes diplômés
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Les déterminants de prêts non performants
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