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Marketing Research Articles

Introduction: Special Symposium “Carnegie school and organization studies”
Fulltext Access 5 Pages 2013
BOOKS ON THE HORIZON
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New members' integration: Key factor of success in online travel communities
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Self-congruence, functional congruence, and destination choice
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BOOKS ON THE HORIZON
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An institution-based view of IPR protection
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BOOKS ON THE HORIZON
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The JOBS Act and crowdfunding: Harnessing the power—and money—of the masses
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BOOKS ON THE HORIZON
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James Gardner March: Founder of organization theory, decision theorist, and advocate of sensible foolishness
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Maximizing willingness to bid within “Buy It Now” auctions
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The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age
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Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes
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Effects of corporate social responsibility and irresponsibility policies
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Does ownership type matter for innovation? Evidence from China
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Brand passion: Antecedents and consequences
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Transformational leadership as an antecedent of change-oriented organizational citizenship behavior
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Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue
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Cross-border diversification through M&As in Latin America
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Analyzing international tourists' functional information needs: A comparative analysis of inquiries in an on-line travel forum
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Internationalization performance of Chinese multinational companies in the developed markets
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In-store demonstrations as a promotion tool
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An investigation of tobacco retail outlets as a cue for smoking
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Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication
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Understanding consumers' in-store visual perception: The influence of package design features on visual attention
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Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?
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Services networks: Concept and research agenda
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A service science perspective on business model innovation
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The effects of portal website attitude and e-services on branding of e-stores
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The effect of ‘green’ messages on brand purchase and brand rejection
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C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
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Quality of life and tourism: A conceptual framework and novel segmentation base
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McDonald’s apology over a pig toy: A cultural territorial clash
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Targeting segments in the Australian community to increase support for climate change policy
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Cloud computing: A democratizing force?
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Do instant messaging interruptions help or hinder knowledge workers’ task performance?
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Did the Great Recession change the regional reputation premium for wine in the US?
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Optimizing locations through a maximum covering/p-median hierarchical model: Maternity hospitals in France
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A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights
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Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors
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Executive Summaries
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A comparative study of the measurements of perceived risk among contractors in China
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Realizing the strategic potential of e-HRM
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List of Reviewers 2012-2013
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Making sense of numbers: Effects of alphanumeric brands on consumer inference
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Recycling gone bad: When the option to recycle increases resource consumption
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Evolutionary consumer psychology: Ask not what you can do for biology, but…
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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model
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Women seek more variety in rewards when closer to ovulation
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“Seeing” the social roles of brands: How physical positioning influences brand evaluation
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Response strategies of local firms to import competition in emerging markets
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Executive Summaries
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Executive Summaries
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Structure of interest in a Caribbean sample: Application of the Personal Globe Inventory
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Dysfunctional career thoughts and attitudes as predictors of vocational identity among young adults with attention deficit hyperactivity disorder
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Pairs Trading comme Arbitrage Statistique à la Bourse de Beyrouth: La Co-intégration entre les Cours des Actions Solidere A et B*
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Transforming visitors into members in online brand communities: Evidence from China
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Does diversification add firm value in emerging economies? Effect of corporate governance
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Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam
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Consumer insecurity and preference for nostalgic products: Evidence from China
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Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
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Is the culture–emotion fit always important? : Self-regulatory emotions in ethnic food consumption
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MAZES without minotaurs: Herbert Simon and the sciences of the artificial
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An interview with James R. Hodge, President of Permal Asset Management
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The life cycle of internationalization
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Dollars and sense: The implications of CEO compensation for organizational performance
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Political resistance in Chinese mergers and acquisitions: An interview with Ted Tokuchi
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“Giving back to the community, an obligation or an option today?”—Case of the educational sector in Lebanon
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Influence de la taille, la stratégie et la structure organisationnelle sur l’adoption de la comptabilité par activités au Maroc
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Efecto del plazo de ejecución estratégica sobre la obtención de legitimidad organizativa
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Business models: Impact on business markets and opportunities for marketing research
Fulltext Access 7 Pages 2013
The effects of religious symbols in product packaging on Muslim consumer responses
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Mobile charging information management for smart grid networks
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Curating collections of ideas: Museum as metaphor in the management of creativity
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Supporting performance management with business process management and business intelligence: A case analysis of integration and orchestration
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Storytelling during retail sales encounters
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The influence of negative marketplace information on consumer attitudes toward a service establishment
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Sustainability drivers in food retail
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Proliferation of private labels in the groceries sector: The impact on category performance
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Heterogeneity of deal proneness: Value-mining, price-mining, and encounters
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Slow fashion movement: Understanding consumer perceptions—An exploratory study
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National advertising, dual-channel coordination and firm performance
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A sequence-based filtering method for exhibition booth visit recommendations
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Out-of-town shopping and its induced CO2-emissions
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The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
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The emotions that drive viral video
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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
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Use of widgets as information management tools in online shared spaces
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Good customers: The value of customers by mode of acquisition
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Empirical evidence of repertoire size
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Do radio stations in New Zealand target successfully?
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Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
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Web and social media usage by museums: Online value creation
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Extending the use of market orientation: Transforming a charity into a business
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The influence of private labels on retailer cooperation
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The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
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Capturing and measuring technology based service innovation–A case analysis within theory and practice
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To be or not to be in social media: How brand loyalty is affected by social media?
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Some remarks on the internal consistency of online consumer reviews
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Improving K-12 pedagogy via a Cloud designed for education
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