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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Structural analysis of the strategic orientation to environmental protection in SMEs
Fulltext Access 14 Pages 2014
FDI in Sub-Saharan Africa: A longitudinal perspective on location-specific factors (2003–2010)
Fulltext Access 14 Pages 2014
Microfoundations for learning within international joint ventures
Fulltext Access 14 Pages 2014
A New Trilogy to Understand the Relationship among Organizational Climate, Workplace Bullying and Employee Health
Fulltext Access 14 Pages 2014
Microfinance, the long tail and mission drift
Fulltext Access 14 Pages 2014
The impact of MNE cultural diversity on the internationalization-performance relationship: Theory and evidence from European multinational enterprises
Fulltext Access 14 Pages 2014
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople
Fulltext Access 14 Pages 2014
The Impact of Category Captainship on the Breadth and Appeal of a Retailer's Assortment
Fulltext Access 14 Pages 2014
Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees
Fulltext Access 14 Pages 2014
Customer Responses to Channel Migration Strategies Toward the E-channel
Fulltext Access 14 Pages 2014
GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
Fulltext Access 14 Pages 2014
Allocation of resources in asymmetric competitions: How do the weak maintain a chance of winning?
Fulltext Access 14 Pages 2014
The individual side of ambidexterity: Do individuals’ perceptions match actual behaviors in reconciling the exploration and exploitation trade-off?
Fulltext Access 14 Pages 2014
Expatriate knowledge utilization and MNE performance: A multilevel framework
Fulltext Access 14 Pages 2014
Coopetition-based business models: The case of Amazon.com
Fulltext Access 14 Pages 2014
The FDI location decision: Distance and the effects of spatial dependence
Fulltext Access 14 Pages 2014
Risk perceptions and approaches in multi-organizations: A research review 2000–2012
Fulltext Access 14 Pages 2014
Florence Duomo project (1420–1436): Learning best project management practice from history
Fulltext Access 14 Pages 2014
A GEV model with scale heterogeneity for investigating the role of mobility tool ownership in peak period non-work travel mode choices
Fulltext Access 14 Pages 2014
Affordances for practice
Fulltext Access 14 Pages 2014
CEO-TMT exchange, TMT personality composition, and decision quality: The mediating role of TMT psychological empowerment
Fulltext Access 15 Pages 2014
Measurement of the Strategic Performance of Hospitality in the Kingdom of Saudi Arabia: a balanced scorecard Approach (BSC)
Fulltext Access 15 Pages 2014
A race to lower standards? Labor standards and location choice of outward FDI from the BRIC countries
Fulltext Access 15 Pages 2014
Leader–member exchange (LMX) in context: How LMX differentiation and LMX relational separation attenuate LMX's influence on OCB and turnover intention
Fulltext Access 15 Pages 2014
Control mechanisms of MNEs and absorption of foreign technology in cross-border acquisitions
Fulltext Access 15 Pages 2014
Gift or threat? An examination of voice of the customer: The case of MyStarbucksIdea.com
Fulltext Access 15 Pages 2014
When not to accentuate the positive: Re-examining valence effects in attribute framing
Fulltext Access 15 Pages 2014
Tit for tat and big steps: The case of Swedish banks’ internationalization 1961–2010
Fulltext Access 15 Pages 2014
Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM
Fulltext Access 15 Pages 2014
Knowledge sharing motivation among IT personnel: Integrated model and implications of employment contracts
Fulltext Access 15 Pages 2014
The pric(z)e of hard work: Different incentive effects of non-monetary and monetary prizes
Fulltext Access 15 Pages 2014
Corporate social responsibility: Stakeholders influence on MNEs’ activities
Fulltext Access 15 Pages 2014
Supplier selection using social sustainability: AHP based approach in India
Fulltext Access 15 Pages 2014
¿Quién ama a las marcas? Determinantes personales y de consumo
Fulltext Access 15 Pages 2014
Measuring and explaining tax evasion: Improving self-reports using the crosswise model
Fulltext Access 15 Pages 2014
For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV
Fulltext Access 15 Pages 2014
Variación en la percepción de justicia como resultado de la comparación con otro consumidor en un contexto de recuperación del servicio. Aplicación a las compañías aéreas
Fulltext Access 15 Pages 2014
The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs?
Fulltext Access 16 Pages 2014
Foreign direct investment in emerging markets and acquirers’ value gains
Fulltext Access 16 Pages 2014
An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach
Fulltext Access 16 Pages 2014
Sentimiento del inversor, selecciones nacionales de fútbol y su influencia sobre sus índices nacionales
Fulltext Access 16 Pages 2014
A performance evaluation framework of development projects: An empirical study of Constituency Development Fund (CDF) construction projects in Kenya
Fulltext Access 16 Pages 2014
Uncovering unknown unknowns: Towards a Baconian approach to management decision-making
Fulltext Access 16 Pages 2014
Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories
Fulltext Access 16 Pages 2014
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)
Fulltext Access 16 Pages 2014
Forced coopetition in IT multi-sourcing
Fulltext Access 16 Pages 2014
Integrating the IS functions after mergers and acquisitions: Analyzing business-IT alignment
Fulltext Access 16 Pages 2014
CRIQ: An innovative measure using comparison awareness to avoid self-presentation tactics
Fulltext Access 16 Pages 2014
Household finances and the ‘Big Five’ personality traits
Fulltext Access 16 Pages 2014
Let’s be honest: A review of experimental evidence of honesty and truth-telling
Fulltext Access 16 Pages 2014
Communication in Cournot competition: An experimental study
Fulltext Access 16 Pages 2014
Proleader and antitrailer information distortion and their effects on choice and postchoice memory
Fulltext Access 17 Pages 2014
Identifying the strengths, weaknesses, opportunities and threats to TOT and divestiture business models in China's water market
Fulltext Access 17 Pages 2014
Stakeholder harm index: A framework to review work intensification from the critical HRM perspective
Fulltext Access 17 Pages 2014
(Re)presenting ‘sustainable organizations’
Fulltext Access 18 Pages 2014
M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
Fulltext Access 18 Pages 2014
Slim by design: Redirecting the accidental drivers of mindless overeating
Fulltext Access 19 Pages 2014
Success factors in designing eParticipation initiatives
Fulltext Access 19 Pages 2014
Social identity framing communication strategies for mobilizing social change
Fulltext Access 19 Pages 2014
An exploratory analysis of hospital perspectives on real time information requirements and perceived benefits of RFID technology for future adoption
Fulltext Access 19 Pages 2014
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
Fulltext Access 19 Pages 2014
Beyond the organizational ‘container’: Conceptualizing 21st century sociotechnical work
Fulltext Access 20 Pages 2014
Hybridized professional groups and institutional work: COSO and the rise of enterprise risk management
Fulltext Access 22 Pages 2014
Factors critical to the success of Six-Sigma quality program and their influence on performance indicators in some of Lebanese hospitals
Fulltext Access 22 Pages 2014
Gender disparity in the C-suite: Do male and female CEOs differ in how they reached the top?
Fulltext Access 22 Pages 2014
The historical development of American HRM broadly viewed
Fulltext Access 23 Pages 2014
EDM: Earned Duration Management, a new approach to schedule performance management and measurement
Fulltext Access 23 Pages 2014
Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations
Fulltext Access 24 Pages 2014
Exploring accounting-sustainability hybridisation in the UK public sector
Fulltext Access 24 Pages 2014
Leadership as social identity management: Introducing the Identity Leadership Inventory (ILI) to assess and validate a four-dimensional model
Fulltext Access 24 Pages 2014
Un análisis de la investigación en España sobre los aspectos éticos, sociales y medioambientales: una visión de la situación actual y perspectivas
Fulltext Access 24 Pages 2014
IT-driven identity work: Creating a group identity in a digital environment
Fulltext Access 24 Pages 2014
'Risky business': Perceptions of e-business risk by UK small and medium sized enterprises (SMEs)
Fulltext Access 24 Pages 2014
Migrating product structure bill of materials Excel files to STEP PDM implementation
Fulltext Access 28 Pages 2014
A strategic path to study IT use through users’ IT culture and IT needs: A mixed-method grounded theory
Fulltext Access 28 Pages 2014
Accounting and rural rehabilitation in New Deal America
Fulltext Access 28 Pages 2014
Marketing's SEM based nomological network: Constructs and research streams in 1987-1997 and in 1998-2008
Fulltext Access 6 Pages 2013
The journey to understand and champion OPR takes many roads, some not yet well traveled
Fulltext Access 6 Pages 2013
Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine
Fulltext Access 6 Pages 2013
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors
Fulltext Access 7 Pages 2013
Inside Nazi Germany and PR war films in America
Fulltext Access 7 Pages 2013
The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations' future
Fulltext Access 7 Pages 2013
How frames present BMW as embracing an aging workforce
Fulltext Access 7 Pages 2013
PLS path modeling and evolutionary segmentation
Fulltext Access 7 Pages 2013
Internal branding: Franchisor leadership as a critical determinant
Fulltext Access 7 Pages 2013
NPD speed vs. innovativeness: The contingent impact of institutional and market environments
Fulltext Access 8 Pages 2013
External and internal influences on R&D alliance formation: Evidence from German SMEs
Fulltext Access 8 Pages 2013
Zooming in VS zooming out on value co-creation: Consequences for BtoB research
Fulltext Access 10 Pages 2013
IMP studies: A bridge between tradition and innovation
Fulltext Access 10 Pages 2013
Quantifying response shift or adaptation effects in quality of life by synthesising best-worst scaling and discrete choice data
Fulltext Access 10 Pages 2013
Consumption benefits and gambling: Evidence from the NCAA basketball betting market
Fulltext Access 11 Pages 2013
Downscale extensions: Consumer evaluation and feedback effects
Fulltext Access 11 Pages 2013
A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Fulltext Access 11 Pages 2013
So when are you loss averse? Testing the S-shaped function in pricing and allocation tasks
Fulltext Access 12 Pages 2013
Matching business strategy and CIO characteristics: The impact on organizational performance
Fulltext Access 12 Pages 2013
Development of B2B marketing theory
Fulltext Access 12 Pages 2013
On the different “worlds” of intra-organizational knowledge management: Understanding idiosyncratic variation in MNC cross-site knowledge-sharing practices
Fulltext Access 13 Pages 2013
Application of an independent availability logit model (IAL) for route choice modelling: Considering bridge choice as a key determinant of selected routes for commuting in Montreal
Fulltext Access 13 Pages 2013
Contagious leaders and followers: Exploring multi-stage mood contagion in a leader activation and member propagation (LAMP) model
Fulltext Access 14 Pages 2013
Estimation efficiency of RP/SP models considering SP design and error structures
Fulltext Access 14 Pages 2013
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