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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Country of origin and network effects on internationalization: A comparative study of SMEs from an emerging and developed economy
Fulltext Access 8 Pages 2014
The need for public policies to promote healthier food consumption: A comment on Wansink and Chandon (2014)
Fulltext Access 8 Pages 2014
“I’d like to be that attractive, but at least I’m smart”: How exposure to ideal advertising models motivates improved decision-making
Fulltext Access 8 Pages 2014
Reverse stigma in the Freegan community
Fulltext Access 8 Pages 2014
Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design
Fulltext Access 8 Pages 2014
A manipulationist view of causality in cross-sectional survey research
Fulltext Access 8 Pages 2014
What distinguishes passive recipients from active decliners of sales flyers?
Fulltext Access 8 Pages 2014
How to grow a brand: Retain or acquire customers?
Fulltext Access 8 Pages 2014
Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider
Fulltext Access 8 Pages 2014
William F. Whyte: Contributions to management
Fulltext Access 8 Pages 2014
Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view
Fulltext Access 8 Pages 2014
The four faces of the Hispanic consumer: An acculturation-based segmentation
Fulltext Access 8 Pages 2014
Salesperson CLV orientation's effect on performance
Fulltext Access 8 Pages 2014
Stakeholder involvement in CSR strategy-making? Clues from sixteen Danish companies
Fulltext Access 8 Pages 2014
Making customer relationship decisions: Analytics v rules of thumb
Fulltext Access 8 Pages 2014
Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees
Fulltext Access 8 Pages 2014
From conflict to crisis in collaborative NPD
Fulltext Access 9 Pages 2014
“You Can't Make a Good Wine without a Few Beers”: Gatekeepers and knowledge flow in industrial districts
Fulltext Access 9 Pages 2014
Non-explicit FOREX intervention: The role of the Central Reserve Bank in a dollarized economy and its effects on expectations from the “peso problem” perspective: The case of Peru
Fulltext Access 9 Pages 2014
Antecedents and interrelationships of three types of pro-environmental behavior
Fulltext Access 9 Pages 2014
Análisis del proceso de generación de lealtad en el entorno on-line a través de la calidad del servicio y de la calidad de la relación
Fulltext Access 9 Pages 2014
New product portfolio performance in family firms
Fulltext Access 9 Pages 2014
Trust and the tendency towards multi-unit franchising: A relational governance view
Fulltext Access 9 Pages 2014
PTE, innovation capital and firm value interactions in the biotech medical industry
Fulltext Access 9 Pages 2014
Mergers & acquisitions research: A bibliometric study of top strategy and international business journals, 1980–2010
Fulltext Access 9 Pages 2014
Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities
Fulltext Access 9 Pages 2014
Institutional transitions, global mindset, and EMNE internationalization
Fulltext Access 9 Pages 2014
Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager
Fulltext Access 9 Pages 2014
Por qué se institucionalizan las organizaciones
Fulltext Access 9 Pages 2014
From propaganda to public diplomacy: Assessing China's international practice and its image, 1950–2009
Fulltext Access 9 Pages 2014
Do CSR actions in retailing really matter for young consumers? A study in France and Norway
Fulltext Access 9 Pages 2014
Co-creating integrated solutions within business networks: The KAM team as knowledge integrator
Fulltext Access 9 Pages 2014
The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries
Fulltext Access 9 Pages 2014
Finding items cannibalization and synergy by BWS data
Fulltext Access 9 Pages 2014
E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention
Fulltext Access 9 Pages 2014
Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check
Fulltext Access 9 Pages 2014
That׳s different! How consumers respond to retail website change
Fulltext Access 9 Pages 2014
Vision (im)possible? The effects of in-store signage on customers’ visual attention
Fulltext Access 9 Pages 2014
Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE
Fulltext Access 9 Pages 2014
Leblon Cachaça: A born global in a traditional industry
Fulltext Access 9 Pages 2014
Coopetition—Quo vadis? Past accomplishments and future challenges
Fulltext Access 9 Pages 2014
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Fulltext Access 9 Pages 2014
The problem with standardizing international market research: A case study from B2B services
Fulltext Access 9 Pages 2014
What improves citizens’ privacy perceptions toward RFID technology? A cross-country investigation using mixed method approach
Fulltext Access 9 Pages 2014
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
Fulltext Access 9 Pages 2014
Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership
Fulltext Access 9 Pages 2014
The public bond offering of Petróleos de Venezuela S.A.
Fulltext Access 9 Pages 2014
Relaciones sociales, capacidades dinámicas e innovación: un análisis empírico en la industria hotelera
Fulltext Access 9 Pages 2014
Antidotes to dissimilar mentor–protégé dyads
Fulltext Access 9 Pages 2014
Vocational interest structures for Asian Americans, Middle-Eastern Americans and Native Americans on the 2005 Strong Interest Inventory
Fulltext Access 9 Pages 2014
Don’t hate me because I’m beautiful: Acknowledging appearance mitigates the “beauty is beastly” effect
Fulltext Access 9 Pages 2014
Behavioral ethics for Homo economicus, Homo heuristicus, and Homo duplex
Fulltext Access 9 Pages 2014
Will HR's grasp match its reach? An estimable profession grown complacent and outpaced
Fulltext Access 9 Pages 2014
Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis
Fulltext Access 9 Pages 2014
Predicting the influence of users’ posted information for eWOM advertising in social networks
Fulltext Access 9 Pages 2014
Maslach Burnout Inventory – General Survey: Factorial validity and invariance among Romanian healthcare professionals
Fulltext Access 9 Pages 2014
La décomposition des biais de progrès technique est-elle réalisable avec une fonction production Cobb-Douglas?
Fulltext Access 9 Pages 2014
Delivery risk analysis within the context of program management using fuzzy logic and DEA: A China case study
Fulltext Access 9 Pages 2014
Evaluation of restrictive competition in PPP projects using real option approach
Fulltext Access 9 Pages 2014
L’impact de l’adoption des IFRS sur les sociétés cotées à la bourse de Casablanca: une étude exploratoire
Fulltext Access 9 Pages 2014
Estudio intrapaíses de la competitividad global desde el enfoque del doble diamante para Puerto Rico, Costa Rica y Singapur
Fulltext Access 9 Pages 2014
La « faillite » du ciblage monétaire en Tunisie ?
Fulltext Access 9 Pages 2014
The new water cooler: Implications for practitioners concerning the NLRB's stance on social media and workers’ rights
Fulltext Access 9 Pages 2014
How do employees adapt to organizational change driven by cross-border M&As? A case in China
Fulltext Access 9 Pages 2014
Work-based learning: Development and validation of a scale measuring the learning potential of the workplace (LPW)
Fulltext Access 10 Pages 2014
Russian public diplomacy in the 21st century: Structure, means and message
Fulltext Access 10 Pages 2014
Entrepreneurial founding team exits in rapidly internationalising SMEs: A double edged sword
Fulltext Access 10 Pages 2014
Benefitting from Chinese FDI? An assessment of vertical linkages with Vietnamese manufacturing firms
Fulltext Access 10 Pages 2014
Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions
Fulltext Access 10 Pages 2014
The psycho-path to disaster coping with SOB executives
Fulltext Access 10 Pages 2014
Incandescent affect: Turning on the hot emotional system with bright light
Fulltext Access 10 Pages 2014
Better not look too nice? Employees' preferences towards (un)likeable managers
Fulltext Access 10 Pages 2014
How does customer self-construal moderate CRM value creation chain?
Fulltext Access 10 Pages 2014
Information systems strategy as practice: Micro strategy and strategizing for IS
Fulltext Access 10 Pages 2014
Optimal reserve prices in weighted GSP auctions
Fulltext Access 10 Pages 2014
Concession period for PPPs: A win–win model for a fair risk sharing
Fulltext Access 10 Pages 2014
Identifying the critical success factors for relationship management in PPP projects
Fulltext Access 10 Pages 2014
An order acceptance strategy under limited engineering man-hours for cost estimation in Engineering–Procurement–Construction projects
Fulltext Access 10 Pages 2014
DR4 communication in the South African context: A conceptual paper
Fulltext Access 10 Pages 2014
Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting: Conceptual framework and research propositions
Fulltext Access 10 Pages 2014
Análisis de las empresas concesionarias del servicio público de transporte urbano colectivo en España (2008-2010)
Fulltext Access 10 Pages 2014
Análisis clúster en las franquicias españolas internacionalizadas. Identificación mediante segmentación de clases latentes
Fulltext Access 10 Pages 2014
El método Delphi como técnica de diagnóstico estratégico. Estudio empírico aplicado a las empresas de inserción en España
Fulltext Access 10 Pages 2014
The interplay of networking activities and internal knowledge actions for subsidiary influence within MNCs
Fulltext Access 10 Pages 2014
Fan-centric social media: The Xiaomi phenomenon in China
Fulltext Access 10 Pages 2014
The paradox of pharmaceutical CSR: The sincerity nexus
Fulltext Access 10 Pages 2014
Strong or invisible hands? – Managerial involvement in the knowledge sharing process of globally dispersed knowledge groups
Fulltext Access 10 Pages 2014
New Public Management et usage des outils de contrôle de gestion dans l’administration de l’éducation de Dubaï
Fulltext Access 10 Pages 2014
MNCs and local cross-sector partnerships: The case of a smarter Baltic Sea
Fulltext Access 10 Pages 2014
De-industrialisation, comparative economic performance and FDI inflows in emerging economies
Fulltext Access 10 Pages 2014
Motives to mentor: Self-focused, protégé-focused, relationship-focused, organization-focused, and unfocused motives
Fulltext Access 10 Pages 2014
Credit lender–borrower relationship in the credit card market – Implications for credit risk management strategy and relationship marketing
Fulltext Access 10 Pages 2014
On the discursive contest of an international M&A relationship development process within financial services
Fulltext Access 10 Pages 2014
What determines MNC subsidiary performance? Evidence from China
Fulltext Access 10 Pages 2014
ICT implementation. Going beyond expectations? An essay of interpretation through competitive intelligence
Fulltext Access 10 Pages 2014
Governance for SMEs: Influence of leader on organizational culture
Fulltext Access 10 Pages 2014
FDI inflow as an international business operation by MNCs and economic growth: An empirical study on Turkey
Fulltext Access 10 Pages 2014
Experiential knowledge antecedents of the SME network node configuration in emerging market business networks
Fulltext Access 10 Pages 2014
The Impact of Talent Management System on the Enterprise Performance: a Study on a Sample of Workers in National Company of Juice and Canned-food Unit MANAA (Batna)
Fulltext Access 10 Pages 2014
Death and the executive: Encounters with the “Stealth” motivator
Fulltext Access 10 Pages 2014
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