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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Managing relationships with public officials - A case of foreign MNCs in Russia
Fulltext Access 10 Pages 2015
Generating Ideas on Online Platforms: A Case Study of “My Starbucks Idea”
Fulltext Access 10 Pages 2015
Competence-creating subsidiaries and FDI technology spillovers
Fulltext Access 10 Pages 2015
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs
Fulltext Access 10 Pages 2015
B2B and internal relationships and curative international marketing: A polish case study
Fulltext Access 10 Pages 2015
L’impact des Changements Technologiques sur les Inégalités des Revenus dans les Pays en Développement: Analyse Empirique sur Données de Panel
Fulltext Access 10 Pages 2015
B2B branding in emerging markets: A sustainability perspective
Fulltext Access 10 Pages 2015
Le Management des risques dans les entreprises Tunisiennes Un état des lieux après la révolution
Fulltext Access 10 Pages 2015
La Cyberdépendance: Cas de l’addiction au réseau social Facebook
Fulltext Access 10 Pages 2015
Evaluación de la sensibilidad de la cuota de los préstamos a interés variable a la variación del índice de referencia. Evidencia empírica en el mercado hipotecario español en el periodo 2009-2013
Fulltext Access 10 Pages 2015
Archives, Quo Vadis et Cum Quibus?: Archivists' self-perceptions and perceptions of users of contemporary archives
Fulltext Access 10 Pages 2015
Leading the (r)evolution: Succession and leadership rules for re-entrepreneurs
Fulltext Access 10 Pages 2015
The Internet of Things (IoT): Applications, investments, and challenges for enterprises
Fulltext Access 10 Pages 2015
Investigating the partial adjustment effect of Brazilian IPOs
Fulltext Access 10 Pages 2015
What drives the allocation of specific investments between buyer and supplier?
Fulltext Access 10 Pages 2015
How outside directors facilitate corporate R&D investment? Evidence from large Korean firms
Fulltext Access 10 Pages 2015
What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Fulltext Access 10 Pages 2015
Wine and cultural heritage. The experience of the Alto Douro Wine Region
Fulltext Access 10 Pages 2015
Infighting and fitting in: Following innovation in the stent actor-network
Fulltext Access 10 Pages 2015
Corruption distance and FDI flows into Latin America
Fulltext Access 10 Pages 2015
The 5-C framework for managing talent
Fulltext Access 10 Pages 2015
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
Fulltext Access 10 Pages 2015
Checkmate: Using political skill to recognize and capitalize on opportunities in the 'game' of organizational life
Fulltext Access 10 Pages 2015
Modelling CRM in a social media age
Fulltext Access 11 Pages 2015
How do you feel when you see a list of prices? the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market
Fulltext Access 11 Pages 2015
Non-CEO executive mobility: The impact of poor firm performance and TMT attention
Fulltext Access 11 Pages 2015
Proactive cooperation with strangers: Enhancing complexity of the ICT firms' alliance portfolio and their innovativeness
Fulltext Access 11 Pages 2015
Measuring job and academic burnout with the Oldenburg Burnout Inventory (OLBI): Factorial invariance across samples and countries
Fulltext Access 11 Pages 2015
Exploring the Pay-What-You-Want payment motivation
Fulltext Access 11 Pages 2015
Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981-1991)
Fulltext Access 11 Pages 2015
Producing satisfactory outcomes in the implementation phase of PPP infrastructure projects: A fuzzy set qualitative comparative analysis of 27 road constructions in the Netherlands
Fulltext Access 11 Pages 2015
Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
Fulltext Access 11 Pages 2015
Improvisation in project management: A praxeology
Fulltext Access 11 Pages 2015
F-Commerce platform for apparel online social shopping: Testing a Mowen's 3M model
Fulltext Access 11 Pages 2015
Knowledge Bricks—Educational immersive reality environment
Fulltext Access 11 Pages 2015
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
Fulltext Access 11 Pages 2015
Local clusters of SOEs, POEs, and FIEs, international experience, and the performance of foreign firms operating in emerging economies
Fulltext Access 11 Pages 2015
The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG
Fulltext Access 11 Pages 2015
Contingency distance factors and international research and development (R&D), marketing, and manufacturing alliance formations
Fulltext Access 11 Pages 2015
Determinants of social media adoption by B2B organizations
Fulltext Access 11 Pages 2015
HR past, present and future: A call for consistent practices and a focus on competencies
Fulltext Access 11 Pages 2015
Impact de la qualité perçue du site web marchand sur le bonheur du cyberconsommateur
Fulltext Access 11 Pages 2015
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power
Fulltext Access 11 Pages 2015
Impact of culture on marketing of health services - Elekta in Brazil
Fulltext Access 11 Pages 2015
How do high-technology firms create value in international M&A? Integration, autonomy and cross-border contingencies
Fulltext Access 11 Pages 2015
An Indian customer surrounding 7P׳s of service marketing
Fulltext Access 11 Pages 2015
Developed economy investment promotion agencies and emerging market foreign direct investment: The case of Chinese FDI in Canada
Fulltext Access 11 Pages 2015
Internationalization of immigrant-owned SMEs: The role of language
Fulltext Access 11 Pages 2015
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Fulltext Access 12 Pages 2015
Achieving satisfaction when implementing PPP transportation infrastructure projects: a qualitative comparative analysis of the A15 highway DBFM project
Fulltext Access 12 Pages 2015
El alquiler con opción de compra en España. Valoración de sus principales alternativas
Fulltext Access 12 Pages 2015
A business process re-design methodology to support supply chain integration: Application in an Airline MRO supply chain
Fulltext Access 12 Pages 2015
Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
Fulltext Access 12 Pages 2015
Review of studies on the Critical Success Factors for Public-Private Partnership (PPP) projects from 1990 to 2013
Fulltext Access 12 Pages 2015
Antecedents of project partnering in the construction industry — The impact of relationship history
Fulltext Access 12 Pages 2015
Are knowledge intensive business services really co-produced? Overcoming lack of customer participation in KIBS
Fulltext Access 12 Pages 2015
Heuristics in customer‐supplier interaction
Fulltext Access 12 Pages 2015
Bridging BIM and building: From a literature review to an integrated conceptual framework
Fulltext Access 12 Pages 2015
“…and they are really lying”: Clean evidence on the pervasiveness of cheating in professional contexts from a field experiment
Fulltext Access 12 Pages 2015
The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003
Fulltext Access 12 Pages 2015
Credit enhancement factors for the financing of independent power producer (IPP) projects in Asia
Fulltext Access 12 Pages 2015
Does Agile work? — A quantitative analysis of agile project success
Fulltext Access 12 Pages 2015
What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value
Fulltext Access 12 Pages 2015
Beyond path dependence: Explorative orientation, slack resources, and managerial intentionality to internationalize in SMEs
Fulltext Access 12 Pages 2015
Human resource management (HRM): Too busy looking up to see where it is going longer term?
Fulltext Access 12 Pages 2015
Discourses of knowledge across global networks: What can be learnt about knowledge leadership from the ATLAS collaboration?
Fulltext Access 12 Pages 2015
The double-edged impact of future expectations in groups: Minority influence depends on minorities’ and majorities’ expectations to interact again
Fulltext Access 12 Pages 2015
FDI from emerging markets and the productivity gap—An analysis on affiliates of BRICS EMNEs in Europe
Fulltext Access 12 Pages 2015
The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective
Fulltext Access 12 Pages 2015
(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment
Fulltext Access 12 Pages 2015
The determinants of FDI and the impact of the economic crisis on the implementation of RTAs: A static and dynamic gravity model
Fulltext Access 12 Pages 2015
L’effet modérateur de la confiance et de l’engagement sur la relation entre l’orientation entrepreneuriale et la performance
Fulltext Access 12 Pages 2015
FDI entry strategies and the impacts of economic freedom distance: Evidence from Nordic FDIs in transitional periphery of CIS and SEE
Fulltext Access 12 Pages 2015
Evolución de la literatura sobre la responsabilidad social en pymes como disciplina científica
Fulltext Access 12 Pages 2015
Crowdsourcing: A new way of employing non-employees?
Fulltext Access 12 Pages 2015
How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries
Fulltext Access 12 Pages 2015
Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
Fulltext Access 12 Pages 2015
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Fulltext Access 12 Pages 2015
Predicting transactive memory system in multidisciplinary teams: The interplay between team and professional identities
Fulltext Access 13 Pages 2015
L’innovation au cœur des écoles de pensée économique: une tentative d’analyse appliquée au secteur agroalimentaire québécois
Fulltext Access 13 Pages 2015
PPP application in infrastructure development in China: Institutional analysis and implications
Fulltext Access 13 Pages 2015
Integration and governance of multiple project management offices (PMOs) at large organizations
Fulltext Access 13 Pages 2015
The effect of unexpected features on app users’ continuance intention
Fulltext Access 13 Pages 2015
Academic agility in digital innovation research: The case of mobile ICT publications within information systems 2000–2014
Fulltext Access 13 Pages 2015
The role of innovation in the evolution of management accounting and its integration into management control
Fulltext Access 13 Pages 2015
Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Fulltext Access 13 Pages 2015
Hypocrisy by association: When organizational membership increases condemnation for wrongdoing
Fulltext Access 13 Pages 2015
The conscious and unconscious facilitating role of the Chinese government in shaping the internationalization of Chinese MNCs
Fulltext Access 13 Pages 2015
SMEs and international entrepreneurship: An institutional network perspective
Fulltext Access 13 Pages 2015
Gestion territorial et valorisation du patrimoine: Vers un développement régional durable
Fulltext Access 13 Pages 2015
Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com
Fulltext Access 13 Pages 2015
Estructura intelectual de la investigación sobre dirección de recursos humanos: un análisis bibliométrico aplicado a la revista The International Journal of Human Resource Management, 2000-2012
Fulltext Access 13 Pages 2015
Vine planting rights, farm size and economic performance: Do economies of scale matter in the French viticulture sector?
Fulltext Access 13 Pages 2015
Why do people use gamification services?
Fulltext Access 13 Pages 2015
Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage
Fulltext Access 13 Pages 2015
Empowering the underdog: Soft power in the development of collective institutional entrepreneurship in business markets
Fulltext Access 13 Pages 2015
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Fulltext Access 13 Pages 2015
A valued agent: How ECAs affect website customers' satisfaction and behaviors
Fulltext Access 13 Pages 2015
A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists
Fulltext Access 13 Pages 2015
Simulations of firm location decisions: Replicating office location choices in the Greater Toronto Area
Fulltext Access 13 Pages 2015
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