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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The effect of a geographically dispersed supply base on downside risk: Developing and testing the N-shaped theory
Fulltext Access 11 Pages 2016
Do initial characteristics influence IJV longevity? Evidence from the Mediterranean region
Fulltext Access 11 Pages 2016
Main-format dominance in consumers' FMCG cross-format shopping patterns
Fulltext Access 11 Pages 2016
The evolution of coopetitive and collaborative alliances in an alliance portfolio: The Air France case
Fulltext Access 11 Pages 2016
The dynamics of coopetition: A stakeholder view of the German automotive industry
Fulltext Access 11 Pages 2016
The process of evaluating business to business relationships facing dissolution: An SME owner manager perspective
Fulltext Access 11 Pages 2016
Negotiating flexible and fair idiosyncratic deals (i-deals)
Fulltext Access 12 Pages 2016
When do franchisors select entrepreneurial franchisees? An organizational identity perspective
Fulltext Access 12 Pages 2016
A data-driven predictive model for residential mobility in Australia - A generalised linear mixed model for repeated measured binary data
Fulltext Access 12 Pages 2016
Live and let die: A survival analysis of foreign R&D units in Swedish MNEs
Fulltext Access 12 Pages 2016
SME internationalization: How does the opportunity-based international entrepreneurial culture matter?
Fulltext Access 12 Pages 2016
MNE translation of corporate talent management strategies to subsidiaries in emerging economies
Fulltext Access 12 Pages 2016
Accounting for sampling weights in PLS path modeling: Simulations and empirical examples
Fulltext Access 12 Pages 2016
Identifying the configurational paths to innovation in SMEs: A fuzzy-set qualitative comparative analysis
Fulltext Access 12 Pages 2016
Customer equity and CLV in Spanish telecommunication services
Fulltext Access 12 Pages 2016
A near field communication adoption and its impact on Expo visitors' behavior
Fulltext Access 12 Pages 2016
The impact of technology type and life cycle on IT productivity variance: A contingency theoretical perspective
Fulltext Access 12 Pages 2016
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Fulltext Access 12 Pages 2016
The integration of CSR management systems and their influence on the performance of technology companies
Fulltext Access 12 Pages 2016
Sometimes “Fee” Is Better Than “Free”: Token Promotional Pricing and Consumer Reactions to Price Promotion Offering Product Upgrades
Fulltext Access 12 Pages 2016
Innovation capacity, international experience and export performance of SMEs in Brazil
Fulltext Access 12 Pages 2016
Institutional changes within the European Union: How global cities and regional integration affect MNE entry decisions
Fulltext Access 12 Pages 2016
The interactive effect of time and host country location on Chinese MNCs' performance: An empirical investigation
Fulltext Access 12 Pages 2016
Assessing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes
Fulltext Access 12 Pages 2016
Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption
Fulltext Access 12 Pages 2016
Récompense ou incitation ? Un essai de détermination de la nature de l’effet incitatif de la rémunération des dirigeants d’entreprise
Fulltext Access 12 Pages 2016
Défaillance et politique d’entreprises : modélisation financière déployée sous un modèle logistique appliqué aux PME marocaines
Fulltext Access 12 Pages 2016
The competition–cooperation paradox in inter-firm relationships: A conceptual framework
Fulltext Access 12 Pages 2016
Estimation issues with PLS and CBSEM: Where the bias lies!
Fulltext Access 13 Pages 2016
Team OCB, leader charisma, and organizational change: A multilevel study
Fulltext Access 13 Pages 2016
The elephant in the room: Predictive performance of PLS models
Fulltext Access 13 Pages 2016
Transactional quality, relational quality, and consumer e-loyalty: Evidence from SEM and fsQCA
Fulltext Access 13 Pages 2016
The integration effort and E-health compatibility effect and the mediating role of E-health synergy on hospital performance
Fulltext Access 13 Pages 2016
The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames
Fulltext Access 13 Pages 2016
The interactive effects of entrepreneurial orientation and capability-based HRM on firm performance: The mediating role of innovation ambidexterity
Fulltext Access 13 Pages 2016
Stakeholder engagement in large-scale energy infrastructure projects: Revealing perspectives using Q methodology
Fulltext Access 13 Pages 2016
Understanding the professional project manager: Cosmopolitans, locals and identity work
Fulltext Access 13 Pages 2016
Les pressions des parties prenantes, l'intention stratégique verte et le renforcement de la compétitivité des entreprises industrielles tunisiennes
Fulltext Access 13 Pages 2016
Modèle d'alerte des crises bancaires basé sur une approche hybride : modèle bayésien - machines à vecteurs supports
Fulltext Access 13 Pages 2016
Exchange rate volatility and private consumption in Sub-Saharan African countries: A system-GMM dynamic panel analysis
Fulltext Access 13 Pages 2016
Customer involvement in new product development in B2B: The role of sales
Fulltext Access 13 Pages 2016
L’octroi de crédits aux femmes entrepreneuses libanaises par les banquiers : le cas du dispositif Kafalat
Fulltext Access 13 Pages 2016
La relation entre les sources externes de connaissances, l’innovation organisationnelle et la performance organisationnelle : application au contexte tunisien
Fulltext Access 13 Pages 2016
Every cloud has a silver lining - Exploring the dark side of value co-creation in B2B service networks
Fulltext Access 13 Pages 2016
Managing service quality in high customer contact B2B services across domestic and international markets
Fulltext Access 13 Pages 2016
Achieving collaboration with diverse stakeholders-The role of strategic ambiguity in CSR communication
Fulltext Access 13 Pages 2016
Providing low-cost and high-quality medications to rural communities in developing countries: The case of Accion Medica Cristiana in Nicaragua
Fulltext Access 13 Pages 2016
DIY: How internationalization shifts the locus of indigenous innovation for Chinese firms
Fulltext Access 13 Pages 2016
Excellence management practices, knowledge management and key business results in large organisations and SMEs: A multi-group analysis
Fulltext Access 13 Pages 2016
From dilemmatic struggle to legitimized indifference: Expatriates' host country language learning and its impact on the expatriate-HCE relationship
Fulltext Access 13 Pages 2016
Managing workâ¿¿life boundaries in the digital age
Fulltext Access 13 Pages 2016
On-demand streaming services and music industry revenues — Insights from Spotify's market entry
Fulltext Access 14 Pages 2016
External managers, family ownership and the scope of SME internationalization
Fulltext Access 14 Pages 2016
The Effect of the Financial Sector development on Growth: The case of the MENA Countries
Fulltext Access 14 Pages 2016
The determinants of tax haven FDI
Fulltext Access 14 Pages 2016
Locus of Control and low-wage mobility
Fulltext Access 14 Pages 2016
Full Length ArticleCMO equity incentive and shareholder value: Moderating role of CMO managerial discretion
Fulltext Access 14 Pages 2016
Research ArticleThe ups and downs of visual orientation: The effects of diagonal orientation on product judgment
Fulltext Access 14 Pages 2016
The evolution of inter-organisational social capital with foreign customers: Its direct and interactive effects on SMEs' foreign performance
Fulltext Access 14 Pages 2016
Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive
Fulltext Access 14 Pages 2016
Impacts of security climate on employees' sharing of security advice and troubleshooting: Empirical networks
Fulltext Access 14 Pages 2016
MNEs as institutional entrepreneurs: A dynamic model of the co-evolutionary process
Fulltext Access 14 Pages 2016
Crisis in the air: An investigation of AirAsia's crisis-response effectiveness based on frame alignment
Fulltext Access 14 Pages 2016
The emerging “field” of public relations in China: Multiple interplaying logics and evolving actors' inter-relations
Fulltext Access 14 Pages 2016
Survival of The Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents' Vulnerability to New Entrants
Fulltext Access 14 Pages 2016
The B2B Knowledge Gap
Fulltext Access 14 Pages 2016
The Effectiveness of E-tailers' Communication Practices in Stimulating Sales of Niche versus Popular Products
Fulltext Access 14 Pages 2016
Experience, age and exporting performance in UK SMEs
Fulltext Access 14 Pages 2016
Testosterone at your fingertips: Digit ratios (2D:4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
Fulltext Access 14 Pages 2016
Correcting for endogeneity due to omitted attitudes: Empirical assessment of a modified MIS method using RP mode choice data
Fulltext Access 15 Pages 2016
What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy?
Fulltext Access 15 Pages 2016
Coopetition in a headwind - The interplay of sensemaking, sensegiving, and middle managerial emotional response in coopetitive strategic change development
Fulltext Access 15 Pages 2016
The OFDI patterns and firm performance of Chinese firms: The moderating effects of multinationality strategy and external factors
Fulltext Access 15 Pages 2016
B2B social media semantics: Analysing multimodal online meanings in marketing conversations
Fulltext Access 15 Pages 2016
La couleur de l'atmosphère des sites web marchands et le comportement d'approche : rôle médiateur de la stimulation et rôle modérateur des motivations hédonistes
Fulltext Access 15 Pages 2016
Collective mindfulness in post-implementation IS adaptation processes
Fulltext Access 15 Pages 2016
Reimagining Society Through Retail Practice
Fulltext Access 15 Pages 2016
Banco Solidario S.A.: The recovery strategy, 2000-2004
Fulltext Access 15 Pages 2016
Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results
Fulltext Access 15 Pages 2016
Spirituality as an antecedent of trust and network commitment: The case of Anatolian Tigers
Fulltext Access 15 Pages 2016
Talent management motives and practices in an emerging market: A comparison between MNEs and local firms
Fulltext Access 16 Pages 2016
A pendulum gravity model of outward FDI and export
Fulltext Access 16 Pages 2016
Sadder but wiser: The effects of emotional states on ambiguity attitudes
Fulltext Access 16 Pages 2016
Social-cognitive, relational, and identity-based approaches to leadership
Fulltext Access 16 Pages 2016
Relevant knowledge and recipient ownership: Chinese MNCS' knowledge transfer in Africa
Fulltext Access 16 Pages 2016
Doing more with less, systematically? Bricolage and ingenieuring in successful social ventures
Fulltext Access 16 Pages 2016
On the misguided pursuit of happiness and ethical decision making: The roles of focalism and the impact bias in unethical and selfish behavior
Fulltext Access 16 Pages 2016
Creating agile organizations through IT: The influence of internal IT service perceptions on IT service quality and IT agility
Fulltext Access 16 Pages 2016
Canada vs Britain in the imperial accountancy arena, 1908–1912: Symbolic capital, symbolic violence
Fulltext Access 17 Pages 2016
Conservatism and Staff Accounting Bulletin No. 108
Fulltext Access 17 Pages 2016
Personality traits and bidding behavior in competing auctions
Fulltext Access 17 Pages 2016
Persuasion: An experimental study of team decision making
Fulltext Access 18 Pages 2016
A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?
Fulltext Access 19 Pages 2016
A systems perspective on offshoring strategy and motivational drivers amongst onshore and offshore employees
Fulltext Access 20 Pages 2016
The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?
Fulltext Access 21 Pages 2016
Bliss is ignorance: How the magnitude of expressed happiness influences perceived naiveté and interpersonal exploitation
Fulltext Access 23 Pages 2016
Estimating the willingness to pay for a sustainable wine using a Heckit model
Fulltext Access 27 Pages 2016
Are the most popular users always trustworthy? The case of Yelp
Fulltext Access 36 Pages 2016
Key takeaways and overarching themes: A foreward 2014 AOS Conference on Accounting Estimates special issue
Fulltext Access 4 Pages 2015
Special issue: Contemporary research on payments and cards in the global fintech revolution
Fulltext Access 4 Pages 2015
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