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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The PACO index
Fulltext Access 6 Pages 2016
A novel application of fuzzy-set qualitative comparative analysis to GEM data
Fulltext Access 6 Pages 2016
‘How could anyone have predicted that #AskJameis would go horribly wrong?’ public relations, social media, and hashtag hijacking
Fulltext Access 7 Pages 2016
Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification
Fulltext Access 7 Pages 2016
Prediction-oriented PLS path modeling in microfinance research
Fulltext Access 7 Pages 2016
Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section
Fulltext Access 7 Pages 2016
Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management
Fulltext Access 7 Pages 2016
CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity
Fulltext Access 7 Pages 2016
The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis
Fulltext Access 7 Pages 2016
VCW-Value Creation Wheel: Innovation, technology, business, and society
Fulltext Access 7 Pages 2016
The emerging role of the CISO
Fulltext Access 7 Pages 2016
Building a “Modern” and “Western” image: Miss Turkey beauty contests from 1929 to 1933
Fulltext Access 7 Pages 2016
Analyzing the influence of the funds' support on Tobin's q using SEM and fsQCA
Fulltext Access 7 Pages 2016
A response to “Transaction Cost Economics on Trial Again”
Fulltext Access 7 Pages 2016
Impacto de la mujer directiva en la salida a bolsa de empresas de alta tecnología: el efecto mediador de las patentes y el desarrollo de productos
Fulltext Access 7 Pages 2016
Customer related innovations in the 21st century
Fulltext Access 7 Pages 2016
Motivación del empresario y atención informativa en la internacionalización: un análisis regional en el sector español de piedra natural
Fulltext Access 7 Pages 2016
Conceptualizing fairness in franchisor-franchisee relationship: Dimensions, definitions and preliminary construction of scale
Fulltext Access 8 Pages 2016
Value creation and appropriation following M&A: A data envelopment analysis
Fulltext Access 8 Pages 2016
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Fulltext Access 8 Pages 2016
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Fulltext Access 8 Pages 2016
The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships: Evidence from Taiwanese SMEs
Fulltext Access 8 Pages 2016
Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics
Fulltext Access 8 Pages 2016
Efectos del ciclo económico en el crédito comercial: el caso de la pyme española
Fulltext Access 8 Pages 2016
Transformative service research and service dominant logic: Quo Vaditis?
Fulltext Access 8 Pages 2016
Behavioral factors in offshoring decisions: A qualitative analysis
Fulltext Access 8 Pages 2016
Brand resonance in franchising relationships: A franchisee-based perspective
Fulltext Access 8 Pages 2016
Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?
Fulltext Access 8 Pages 2016
Functional, emotional, and social benefits of new B2B services
Fulltext Access 8 Pages 2016
Understanding employee motivation and organizational performance: Arguments for a set-theoretic approach
Fulltext Access 8 Pages 2016
COMASA: Creating an industry
Fulltext Access 8 Pages 2016
SMARTVINO project: When wine can benefit from ICT
Fulltext Access 8 Pages 2016
From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication
Fulltext Access 8 Pages 2016
Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
Fulltext Access 8 Pages 2016
¿Quién paga, quién gana? El caso de la venta del BdV
Fulltext Access 8 Pages 2016
Transformation, transcendence, and temporality in theatrical consumption
Fulltext Access 8 Pages 2016
Eficiencia del plan de marketing como técnica de aprendizaje cooperativo
Fulltext Access 8 Pages 2016
Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation
Fulltext Access 8 Pages 2016
Choosing PLS path modeling as analytical method in European management research: A realist perspective
Fulltext Access 8 Pages 2016
Ten shades of truth: A study of Australian journalists' shift to political PR
Fulltext Access 8 Pages 2016
From job demands and resources to work engagement, burnout, life satisfaction, depressive symptoms, and occupational health
Fulltext Access 8 Pages 2016
Geographical diversification as a predictor of MNC reputations in their home nations
Fulltext Access 8 Pages 2016
Exploring the empowering and paradoxical relationship between social media and CSR activism
Fulltext Access 8 Pages 2016
“Thinking” about business markets: A cognitive assessment of market awareness
Fulltext Access 8 Pages 2016
Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption
Fulltext Access 8 Pages 2016
Systemic principles of value co-creation: Synergetics of value and service ecosystems
Fulltext Access 9 Pages 2016
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Fulltext Access 9 Pages 2016
Value added reseller or value at risk: The dark side of relationships with VARs
Fulltext Access 9 Pages 2016
Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry
Fulltext Access 9 Pages 2016
Unfolding the ambidextrous effects of proactive and responsive market orientation
Fulltext Access 9 Pages 2016
Hospital Clínica Bíblica in 2013
Fulltext Access 9 Pages 2016
To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?
Fulltext Access 9 Pages 2016
Determinants of the expenditure done by attendees at a sporting event: The case of World Padel Tour
Fulltext Access 9 Pages 2016
Le rôle médiateur de la satisfaction au travail dans le lien entre l'intensité de la gestion des ressources humaines et le roulement du personnel
Fulltext Access 9 Pages 2016
Testing the predictive power of PLS through cross-validation in banking
Fulltext Access 9 Pages 2016
Professionalized consumption and identity transformations in the field of eSports
Fulltext Access 9 Pages 2016
The PLS agent: Predictive modeling with PLS-SEM and agent-based simulation
Fulltext Access 9 Pages 2016
European management research using partial least squares structural equation modeling (PLS-SEM)
Fulltext Access 9 Pages 2016
Local, global, and internal knowledge sourcing: The trilemma of foreign-based R&D subsidiaries
Fulltext Access 9 Pages 2016
When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
Fulltext Access 9 Pages 2016
FDI decisions and business-group insider control: Evidence from Taiwanese group-affiliated firms investing in the Chinese market
Fulltext Access 9 Pages 2016
Global mindset, cultural context, and the internationalization of SMEs
Fulltext Access 9 Pages 2016
Impacts of obstacles on innovation patterns in KIBS firms
Fulltext Access 9 Pages 2016
“Cargo Cult” science in traditional organization and information systems survey research: A case for using nontraditional methods of data collection, including Mechanical Turk and online panels
Fulltext Access 9 Pages 2016
How crowdsourcing improves prediction of market-oriented outcomes
Fulltext Access 9 Pages 2016
Clarifying ethics terms in public relations from A to V, authenticity to virtue
Fulltext Access 9 Pages 2016
Antecedents of SME export intensity in a Latin American Market
Fulltext Access 9 Pages 2016
Framing CSR fit: How corporate social responsibility activities are covered by news media
Fulltext Access 9 Pages 2016
The psychological costs of owning and managing an SME: Linking job stressors, occupational loneliness, entrepreneurial orientation, and burnout
Fulltext Access 9 Pages 2016
Coopetition close to the customer - A case study of a small business network
Fulltext Access 9 Pages 2016
Prosumers in the wine market: An explorative study
Fulltext Access 9 Pages 2016
A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
Fulltext Access 10 Pages 2016
Self-mocking crisis strategy on social media: Focusing on Alibaba chairman Jack Ma in China
Fulltext Access 10 Pages 2016
QCA and business research: Work in progress or a consolidated agenda?
Fulltext Access 10 Pages 2016
An examination of NPD models in the context of business models
Fulltext Access 10 Pages 2016
The complex link of city reputation and city performance. Results for fsQCA analysis
Fulltext Access 10 Pages 2016
Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions
Fulltext Access 10 Pages 2016
Frontline employees' participation in service innovation implementation: The role of perceived external reputation
Fulltext Access 10 Pages 2016
The role of organizational context in fostering employee proactive behavior: The interplay between HR system configurations and relational climates
Fulltext Access 10 Pages 2016
Is there sustainable entrepreneurship in the wine industry? Exploring Sicilian wineries participating in the SOStain program
Fulltext Access 10 Pages 2016
Improving prediction with POS and PLS consistent estimations: An illustration
Fulltext Access 10 Pages 2016
Economic Growth and Government Subventions for Agriculture Sector in Algeria: An ARDL Model
Fulltext Access 10 Pages 2016
The effect of firm scale and CSR geographical scope of impact on consumers' response
Fulltext Access 10 Pages 2016
Contribution à l’identification des déterminants fondamentaux en évaluation des banques
Fulltext Access 10 Pages 2016
The influence of the implementation of CSR on business strategy: An empirical approach based on Cameroonian enterprises
Fulltext Access 10 Pages 2016
Supplier involvement in NPD: A quasi-experiment at Unilever
Fulltext Access 10 Pages 2016
Coopetition strategy as interrelated praxis and practices on multiple levels
Fulltext Access 10 Pages 2016
FUNDES: Becoming a strategically mindful nonprofit
Fulltext Access 10 Pages 2016
Segmentation of PLS path models by iterative reweighted regressions
Fulltext Access 10 Pages 2016
Research in entrepreneurship using GEM data. Approach to the state of affairs in gender studies
Fulltext Access 11 Pages 2016
Capturing heterogeneity and PLS-SEM prediction ability: Alliance governance and innovation
Fulltext Access 11 Pages 2016
Mixed blessings: How top management team heterogeneity and governance structure influence the use of corporate venture capital by post-IPO firms
Fulltext Access 11 Pages 2016
Full Length ArticleFacing peace and war: Israel's government press office, 1948-2014
Fulltext Access 11 Pages 2016
What's the legal definition of PR?: An analysis of commercial speech and public relations
Fulltext Access 11 Pages 2016
Asymétrie des préférences de la banque centrale : causes, modélisations et conséquences
Fulltext Access 11 Pages 2016
Les conséquences comportementales des interactions entre consommateurs dans le contexte des services hôteliers en Tunisie
Fulltext Access 11 Pages 2016
The DNA of negotiations as a set theoretic concept: A theoretical and empirical analysis
Fulltext Access 11 Pages 2016
Effective configurations of value creation and capture capabilities: Extending Treacy and Wiersema's value disciplines
Fulltext Access 11 Pages 2016
Communicating global inequalities: How LGBTI asylum-specific NGOs use social media as public relations
Fulltext Access 11 Pages 2016
Avoiding the “too comfortable in the saddle” syndrome: Obtaining high performance from the chairperson, CEO and inside directors
Fulltext Access 11 Pages 2016
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