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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

MNE performance during a crisis: An evolutionary perspective on the role of dynamic managerial capabilities and industry context
Fulltext Access 12 Pages 2017
Why does MNE performance vary across countries?
Fulltext Access 12 Pages 2017
The influence of business managers' IT competence on IT project success
Fulltext Access 12 Pages 2017
Pro-innovation culture, ambidexterity and new product development performance: Polynomial regression and response surface analysis
Fulltext Access 12 Pages 2017
Does board independence influence financial performance in IPO firms? The moderating role of the national business system
Fulltext Access 12 Pages 2017
“The aura of capability”: Gender bias in selection for a project manager job
Fulltext Access 12 Pages 2017
La fidélité envers la marque de « Deal » à travers une atmosphère inter@ctive : une étude qualitative exploratoire « Le cas d'achat groupé en ligne »
Fulltext Access 12 Pages 2017
Managing mergers: Why people first can improve brand and IT consolidations
Fulltext Access 12 Pages 2017
The criticality of CMO-CIO alignment
Fulltext Access 12 Pages 2017
Initiating structure leadership and employee behaviors: The role of perceived organizational support, affective commitment and leader-member exchange
Fulltext Access 13 Pages 2017
On the similarities between random regret minimization and mother logit: The case of recursive route choice models
Fulltext Access 13 Pages 2017
Internationalization stages of traditional SMEs: Increasing, decreasing and re-increasing commitment to foreign markets
Fulltext Access 13 Pages 2017
Learning Sustainability? Absorptive capacities as drivers of sustainability in MNCs' purchasing
Fulltext Access 13 Pages 2017
Born Globals-Is there fire behind the smoke?
Fulltext Access 13 Pages 2017
Highly skilled returnees and the internationalization of EMNEs: Firm level evidence from China
Fulltext Access 13 Pages 2017
Does state ownership facilitate outward FDI of Chinese SOEs? Institutional development, market competition, and the logic of interdependence between governments and SOEs
Fulltext Access 13 Pages 2017
Messages on CSR-dedicated Facebook pages: What works and what doesn't
Fulltext Access 13 Pages 2017
The impact of congruence between the CSR activity and the company's core business on consumer response to CSR
Fulltext Access 13 Pages 2017
Crossing borders with social media: Online social networks and FDI
Fulltext Access 13 Pages 2017
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Fulltext Access 13 Pages 2017
Big data in an HR context: Exploring organizational change readiness, employee attitudes and behaviors
Fulltext Access 13 Pages 2017
The future of B2B marketing theory: A historical and prospective analysis
Fulltext Access 13 Pages 2017
SME routes for innovation collaboration with larger enterprises
Fulltext Access 13 Pages 2017
Entrepreneurial knowledge spillovers: discovering opportunities through understanding mediated spatial relationships
Fulltext Access 13 Pages 2017
Integration, knowledge creation and B2B governance: The role of resource hierarchies in financial performance
Fulltext Access 13 Pages 2017
What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Fulltext Access 13 Pages 2017
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services
Fulltext Access 13 Pages 2017
Applying the Job Demands-Resources model
Fulltext Access 13 Pages 2017
Le développement des interactions sociales et leurs impacts sur les réactions affectives dans une expérience de service
Fulltext Access 13 Pages 2017
Understanding effects of BIM on collaborative design and construction: An empirical study in China
Fulltext Access 13 Pages 2017
Charisma as signal: An evolutionary perspective on charismatic leadership
Fulltext Access 13 Pages 2017
Social responsibility research within the context of megaproject management: Trends, gaps and opportunities
Fulltext Access 13 Pages 2017
Exploring the impact of megaproject environmental responsibility on organizational citizenship behaviors for the environment: A social identity perspective
Fulltext Access 13 Pages 2017
The critical factors in managing relationships in international engineering, procurement, and construction (IEPC) projects of Chinese organizations
Fulltext Access 13 Pages 2017
The hybrid IT project manager: One foot each in the IT and business domains
Fulltext Access 13 Pages 2017
Benefit sharing for BIM implementation: Tackling the moral hazard dilemma in inter-firm cooperation
Fulltext Access 13 Pages 2017
Multilatinas and the internationalization of Latin American firms
Fulltext Access 14 Pages 2017
Using pre-test explanations to improve test-taker reactions: Testing a set of “wise” interventions
Fulltext Access 14 Pages 2017
Building international business bridges in geographically isolated areas: The role of foreign market focus and outward looking competences in Latin American SMEs
Fulltext Access 14 Pages 2017
Revisiting the relationship between product diversification and internationalization process in the context of emerging market MNEs
Fulltext Access 14 Pages 2017
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
Fulltext Access 14 Pages 2017
Does it pay to be eco? The mediating role of competitive benefits and the effect of ISO14001
Fulltext Access 14 Pages 2017
White space and digital remediation of design practice in architecture: A case study of Frank O. Gehry
Fulltext Access 14 Pages 2017
Antecedents and consequences of diversity and equality management systems: The importance of gender diversity in the TMT and lower to middle management
Fulltext Access 14 Pages 2017
Development and validation of the Legitimate Monitoring and Control Questionnaire (LMCQ)
Fulltext Access 14 Pages 2017
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
Fulltext Access 14 Pages 2017
Information processing fit in the context of emerging markets: An analysis of foreign SBUs in China
Fulltext Access 14 Pages 2017
Collaboration in BIM-based construction networks: A bibliometric-qualitative literature review
Fulltext Access 14 Pages 2017
Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration
Fulltext Access 14 Pages 2017
Green public diplomacy and global governance: The evolution of the U.S-China climate collaboration network, 2008-2014
Fulltext Access 14 Pages 2017
A systematic literature review of sustainable purchasing and supply research: Theoretical perspectives and opportunities for IMP-based research
Fulltext Access 14 Pages 2017
Microcrédits et performances financière et sociale des institutions de microfinance au Cameroun
Fulltext Access 14 Pages 2017
The dynamics of experiential learning: Microprocesses and adaptation in a professional service INV
Fulltext Access 14 Pages 2017
Les déterminants de l'attractivité territoriale des entreprises manufacturières et logistiques étrangères : application à la ville de Tanger - Maroc
Fulltext Access 14 Pages 2017
Adapting to a looming career transition: How age and core individual differences interact
Fulltext Access 14 Pages 2017
I'll Be Watching You: Shoppers' Reactions to Perceptions of Being Watched by Employees
Fulltext Access 14 Pages 2017
Ambidexterity as a dynamic capability in the globalization of the multinational business enterprise (MBE): Case studies of AB Volvo and IKEA
Fulltext Access 14 Pages 2017
Networking responses to different levels of institutional void: A comparison of internationalizing SMEs in Egypt and the UK
Fulltext Access 14 Pages 2017
Beyond learning by experience: The use of alternative learning processes by incrementally and rapidly internationalizing SMEs
Fulltext Access 14 Pages 2017
Toward a three-dimensional framework for omni-channel
Fulltext Access 15 Pages 2017
Relationship marketing in Guanxi networks: A social network analysis study of Chinese construction small and medium-sized enterprises
Fulltext Access 15 Pages 2017
Stock payment and the effects of institutional and cultural differences: A study of shareholder value creation in cross-border M&As
Fulltext Access 15 Pages 2017
Investigating the causality links between environmental quality, foreign direct investment and economic growth in MENA countries
Fulltext Access 15 Pages 2017
How prior knowledge of LGB identities alters the effects of workplace disclosure
Fulltext Access 15 Pages 2017
GAWA - Manager for accessibility Wayfinding apps
Fulltext Access 15 Pages 2017
BIM-based idea bank for managing value engineering ideas
Fulltext Access 15 Pages 2017
Affective conflict and identification of knowledge sources in MNE teams
Fulltext Access 15 Pages 2017
Charismatic rhetoric, integrative complexity and the U.S. Presidency: An analysis of the State of the Union Address (SOTU) from George Washington to Barack Obama
Fulltext Access 15 Pages 2017
“I just don't feel comfortable speaking English”: Foreign language anxiety as a catalyst for spoken-language barriers in MNCs
Fulltext Access 15 Pages 2017
Influence of the lack of a standard definition of “family business” on research into their international strategies
Fulltext Access 15 Pages 2017
Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market
Fulltext Access 15 Pages 2017
Are there advantages to seeing leadership the same? A test of the mediating effects of LMX on the relationship between ILT congruence and employees' development
Fulltext Access 15 Pages 2017
Openness, international champions, and the internationalization of Multilatinas
Fulltext Access 15 Pages 2017
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Fulltext Access 16 Pages 2017
Adoption obligatoire des IFRS et asymétrie d'information dans le contexte français : effet modérateur de l'endettement
Fulltext Access 16 Pages 2017
Analyzing determinants influencing an individual׳s intention to use social commerce website
Fulltext Access 16 Pages 2017
From pioneering orientation to new product performance through competitive tactics in SMEs
Fulltext Access 16 Pages 2017
Polygamous Store Loyalties: An Empirical Investigation
Fulltext Access 16 Pages 2017
Comportement des entreprises en matière d'investissements immatériels : état des lieux et déterminants en contexte camerounais
Fulltext Access 16 Pages 2017
Coopetition as an entrepreneurial process: Interplay of causation and effectuation
Fulltext Access 16 Pages 2017
WOM Effectiveness in Improving the Purchasing Behavior: Comparative Study on the Private Hospitals Inpatients in Jordan and Saudi Arabia
Fulltext Access 16 Pages 2017
Does outward FDI generate higher productivity for emerging economy MNEs? - Micro-level evidence from Chinese manufacturing firms
Fulltext Access 16 Pages 2017
Mapping the managerial areas of Building Information Modeling (BIM) using scientometric analysis
Fulltext Access 16 Pages 2017
Design-Bid-Build (DBB) vs. Design-Build (DB) in the U.S. public transportation projects: The choice and consequences
Fulltext Access 16 Pages 2017
HR differentiation between professional and managerial employees: Broadening and integrating theoretical perspectives
Fulltext Access 16 Pages 2017
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
Fulltext Access 16 Pages 2017
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
Fulltext Access 16 Pages 2017
Cutting Through the Online Review Jungle - Investigating Selective eWOM Processing
Fulltext Access 16 Pages 2017
Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
Fulltext Access 16 Pages 2017
When the Music Stops Playing: Post-litigation Relationship Dissolution in Franchising
Fulltext Access 16 Pages 2017
What works for you may not work for (Gen)Me: Limitations of present leadership theories for the new generation
Fulltext Access 16 Pages 2017
SME international business models: The role of context and experience
Fulltext Access 16 Pages 2017
Exporting challenges of SMEs: A review and future research agenda
Fulltext Access 16 Pages 2017
The effect of organizational separation on individuals' knowledge sharing in MNCs
Fulltext Access 16 Pages 2017
Gone are the creatures of yesteryear? On the diffusion of technological capabilities in the 'modern' MNC
Fulltext Access 16 Pages 2017
Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA
Fulltext Access 16 Pages 2017
Green supply chain practices and environmental performance in Brazil: Survey, case studies, and implications for B2B
Fulltext Access 16 Pages 2017
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
Fulltext Access 16 Pages 2017
Meta-model of servitization: The integrative profiling approach
Fulltext Access 16 Pages 2017
Understanding omni-channel shopping value: A mixed-method study
Fulltext Access 17 Pages 2017
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