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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

A bricolage perspective on service innovation
Fulltext Access 9 Pages 2017
Verticality in product labels and shelves as a metaphorical cue to quality
Fulltext Access 9 Pages 2017
How employers can stanch the hemorrhaging of collegiate GPA credibility
Fulltext Access 9 Pages 2017
The impact of agility on the market performance of born-global firms: An exploratory study of the 'Tech City' innovation cluster
Fulltext Access 9 Pages 2017
B2B SME management of antecedents to the application of social media
Fulltext Access 9 Pages 2017
Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity
Fulltext Access 9 Pages 2017
A content service deployment plan for metaverse museum exhibitions-Centering on the combination of beacons and HMDs
Fulltext Access 9 Pages 2017
Textual aggregation approaches in OLAP context: A survey
Fulltext Access 9 Pages 2017
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Fulltext Access 9 Pages 2017
A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors
Fulltext Access 9 Pages 2017
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
Fulltext Access 9 Pages 2017
The role of consumers' attitude towards economic climate in their reaction to 'PL-only' assortments: Evidence from the United States and Spain
Fulltext Access 9 Pages 2017
Managerial competencies, innovation and engagement in SMEs: The mediating role of organisational learning
Fulltext Access 9 Pages 2017
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
Fulltext Access 9 Pages 2017
The impact of media coverage on IPO stock performance
Fulltext Access 9 Pages 2017
The dyadic structure of exchange partners' governing-agency social capital and opportunism in buyer-supplier relationships
Fulltext Access 9 Pages 2017
Dyadic specific investments, absorptive capacity, and manufacturers' market knowledge acquisition: Evidence from manufacturer-distributor dyads
Fulltext Access 9 Pages 2017
Relational governance in supplier-buyer relationships: The mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
Fulltext Access 9 Pages 2017
Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system
Fulltext Access 9 Pages 2017
Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal
Fulltext Access 9 Pages 2017
From international new ventures to MNCs: Crossing the chasm effect on internationalization paths
Fulltext Access 9 Pages 2017
Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence
Fulltext Access 9 Pages 2017
Les déterminants internes qui évaluent la performance des banques islamiques : cas de la zone de Moyen Orient et Afrique du Nord
Fulltext Access 9 Pages 2017
Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain
Fulltext Access 9 Pages 2017
Extrovert and engaged? Exploring the connection between personality and involvement of stakeholders and the perceived relationship investment of nonprofit organizations
Fulltext Access 9 Pages 2017
Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals
Fulltext Access 9 Pages 2017
Geomarketing techniques to locate retail companies in regulated markets
Fulltext Access 9 Pages 2017
A knockout to the NFL's reputation?: A case study of the NFL's crisis communications strategies in response to the Ray Rice scandal
Fulltext Access 9 Pages 2017
Effet de la capacité d'une annonce à évoquer la nostalgie sur l'intention d'achat du produit : un essai de modélisation
Fulltext Access 9 Pages 2017
Online search - Online purchase in franchising: An empirical analysis of franchisor website functionality
Fulltext Access 9 Pages 2017
Profiting from FDI in conflict zones
Fulltext Access 9 Pages 2017
Datification, Organizational Strategy, and IS Research: What's the Score?
Fulltext Access 9 Pages 2017
Explaining variability in the investment location choices of MNEs: An exploration of country, industry and firm effects
Fulltext Access 9 Pages 2017
What we can learn from the Baldrige Criteria
Fulltext Access 9 Pages 2017
Blink and they're gone: PR and the battle for attention
Fulltext Access 9 Pages 2017
Quantitative research on the EFQM excellence model: A systematic literature review (1991-2015)
Fulltext Access 10 Pages 2017
Omnichannel-based promotions' effects on purchase behavior and brand image
Fulltext Access 10 Pages 2017
Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling
Fulltext Access 10 Pages 2017
Using gamification to transform the adoption of servitization
Fulltext Access 10 Pages 2017
How might climate changes and preference changes affect the competitiveness of the world׳s wine regions?
Fulltext Access 10 Pages 2017
Extremes of Engagement: The post-classical public relations of the Islamic State
Fulltext Access 10 Pages 2017
Corporate Responsibility under the ECSI model: An application in the hotel sector
Fulltext Access 10 Pages 2017
ITIL perspective on enterprise social media
Fulltext Access 10 Pages 2017
A pragmatic approach to managing enterprise IT infrastructures in the era of consumerization and individualization of IT
Fulltext Access 10 Pages 2017
Le sponsoring politique : un défi et espoir pour la communication politique
Fulltext Access 10 Pages 2017
Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China
Fulltext Access 10 Pages 2017
La polysémie des perceptions patrimoniales : un vecteur du tourisme durable au Liban
Fulltext Access 10 Pages 2017
Development of new B2B venture corporate brand identity: A narrative performance approach
Fulltext Access 10 Pages 2017
Application of irrelevance of state-wise dominated alternatives (ISDA) for identifying candidate processing strategies and behavioural choice rules adopted in best-worst stated preference studies
Fulltext Access 10 Pages 2017
Knowledge management and ERP: Complementary or contradictory?
Fulltext Access 10 Pages 2017
Dirty dancing: Health journalists and the pharmaceutical industry a multi-method study on the impact of pharma PR on magazine health news
Fulltext Access 10 Pages 2017
How personal and organizational drivers impact on SME international performance: The mediating role of organizational innovation
Fulltext Access 10 Pages 2017
Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailing
Fulltext Access 10 Pages 2017
The wisdom of conversations: Existential Hermeneutic Phenomenology (EHP) for project managers
Fulltext Access 10 Pages 2017
What drives ICT adoption by SMEs? Evidence from a large-scale survey in Greece
Fulltext Access 10 Pages 2017
Blockchain entrepreneurship opportunity in the practices of the unbanked
Fulltext Access 10 Pages 2017
Refuting the cliché of the distrustful manager
Fulltext Access 10 Pages 2017
Government role, governance mechanisms, and foreign partner opportunism in IJVs
Fulltext Access 10 Pages 2017
“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned-The Israeli case
Fulltext Access 10 Pages 2017
¿Y Usted? Social influence effects on consumers' service language preferences
Fulltext Access 10 Pages 2017
Ebola on Instagram and Twitter: How health organizations address the health crisis in their social media engagement
Fulltext Access 10 Pages 2017
Choose wisely: Crowdfunding through the stages of the startup life cycle
Fulltext Access 10 Pages 2017
Pricing strategy: A review of 22 years of marketing research
Fulltext Access 10 Pages 2017
Eid Mawlid al-Nabi, Eid al-Fitr and Eid al-Adha; optimism and impact on analysts' recommendations: Evidence From MENA region
Fulltext Access 11 Pages 2017
Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Fulltext Access 11 Pages 2017
A DEA approach for selecting a bundle of tickets for performing arts events
Fulltext Access 11 Pages 2017
MNE subsidiary evolution from sales to innovation: Looking inside the black box
Fulltext Access 11 Pages 2017
Varieties of CSR: Institutions and Socially Responsible Behaviour
Fulltext Access 11 Pages 2017
Dragons, Goliaths, and Cowboys
Fulltext Access 11 Pages 2017
A cognitive buying decision-making process in B2B e-commerce using Analytic-MLP
Fulltext Access 11 Pages 2017
SMEs' formation of minority international joint ventures and level of internationalization: The moderating role of a global versus regional focus
Fulltext Access 11 Pages 2017
Crafting an efficient bundle of property rights to determine the suitability of a Public‐Private Partnership: A new theoretical framework
Fulltext Access 11 Pages 2017
Les OPCVM actions au Maroc : mesure et analyse de performance-risque
Fulltext Access 11 Pages 2017
An analysis of the university curricula of Spanish “dircoms” from a public relations approach
Fulltext Access 11 Pages 2017
Impact of emotional intelligence on teacher׳s performance in higher education institutions of Pakistan
Fulltext Access 11 Pages 2017
The influence of the types of media on the formation of perceived CSR
Fulltext Access 11 Pages 2017
Factors affecting current users' attitude towards e-auctions in China: An extended TAM study
Fulltext Access 11 Pages 2017
Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan
Fulltext Access 11 Pages 2017
“Ours” or “theirs”? Psychological ownership and domestic products preferences
Fulltext Access 11 Pages 2017
What's mine is mine: A study of salesperson knowledge withholding & hoarding behavior
Fulltext Access 11 Pages 2017
A permaculture primer: Using eco-theory to promote knowledge acquisition, dissemination and use in the sales organization
Fulltext Access 11 Pages 2017
Cross-country differences in private-label success: An exploratory approach
Fulltext Access 11 Pages 2017
A Big Data system supporting Bosch Braga Industry 4.0 strategy
Fulltext Access 11 Pages 2017
On the integration of model-based feature information in Product Lifecycle Management systems
Fulltext Access 11 Pages 2017
A SEM-neural network approach for predicting antecedents of m-commerce acceptance
Fulltext Access 11 Pages 2017
Cloud-based business services innovation: A risk management model
Fulltext Access 11 Pages 2017
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Fulltext Access 11 Pages 2017
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
Fulltext Access 11 Pages 2017
From value chains to technological platforms: The effects of crowdfunding in the digital game industry
Fulltext Access 12 Pages 2017
Does ethical orientation matter? Determinants of public reaction to CSR communication
Fulltext Access 12 Pages 2017
Identifying and contextualising the motivations for BIM implementation in construction projects: An empirical study in China
Fulltext Access 12 Pages 2017
An island of constancy in a sea of change: Rethinking project temporalities with long-term megaprojects
Fulltext Access 12 Pages 2017
Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust
Fulltext Access 12 Pages 2017
CBR-based negotiation RBAC model for enhancing ubiquitous resources management
Fulltext Access 12 Pages 2017
Using knowledge management systems: A taxonomy of SME strategies
Fulltext Access 12 Pages 2017
SecureNoSQL: An approach for secure search of encrypted NoSQL databases in the public cloud
Fulltext Access 12 Pages 2017
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
Fulltext Access 12 Pages 2017
Perspectives on regional innovation policy - From new economic geography towards the IMP approach
Fulltext Access 12 Pages 2017
Intangible sales team resources: Investing in team social capital and transactive memory for market-driven behaviors, norms and performance
Fulltext Access 12 Pages 2017
The battle of traditional retailers versus discounters: The role of PL tiers
Fulltext Access 12 Pages 2017
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