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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The process of social alignment and misalignment within a complex IT project
Fulltext Access 16 Pages 2018
Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing
Fulltext Access 16 Pages 2018
The servant leadership advantage: When perceiving low differentiation in leader-member relationship quality influences team cohesion, team task performance and service OCB
Fulltext Access 16 Pages 2018
Facilitating an expectation-maximization (EM) algorithm to solve an integrated choice and latent variable (ICLV) model with fully correlated latent variables
Fulltext Access 16 Pages 2018
Consumer inferences of corporate social responsibility (CSR) claims on packaged foods
Fulltext Access 16 Pages 2018
Needed B2B marketing capabilities: Insights from the USA and emerging Latin America
Fulltext Access 16 Pages 2018
“I was going to offer $10,000 but…”: The effects of phantom anchors in negotiation
Fulltext Access 17 Pages 2018
Complements or substitutes? A meta-analysis of the role of integration mechanisms for knowledge transfer in the MNE network
Fulltext Access 18 Pages 2018
IT-enabled awareness and self-directed leadership behaviors in virtual teams
Fulltext Access 18 Pages 2018
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
Fulltext Access 18 Pages 2018
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice
Fulltext Access 18 Pages 2018
The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study
Fulltext Access 18 Pages 2018
Le rôle du support du mari et de l'empathie dans la formation des intentions entrepreneuriales prosociales des femmes marocaines mariées
Fulltext Access 18 Pages 2018
Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
Fulltext Access 18 Pages 2018
Rapport building in authentic B2B sales interaction
Fulltext Access 18 Pages 2018
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
Fulltext Access 18 Pages 2018
The effects of mobile promotions on customer purchase dynamics
Fulltext Access 18 Pages 2018
Board composition, family ownership, institutional distance and the foreign equity ownership strategies of Turkish MNEs
Fulltext Access 18 Pages 2018
I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media
Fulltext Access 18 Pages 2018
Bringing “The Beholder” center stage: On the propensity to perceive overall fairness
Fulltext Access 19 Pages 2018
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility
Fulltext Access 19 Pages 2018
CE-GMS: A cloud IoT-enabled grocery management system
Fulltext Access 20 Pages 2018
Current condition and future directions for lean construction in highways projects: A small and medium-sized enterprises (SMEs) perspective
Fulltext Access 20 Pages 2018
Exploring the relationships between IT competence, innovation capacity and organizational agility
Fulltext Access 21 Pages 2018
Influence of national culture on IPO activity
Fulltext Access 21 Pages 2018
'Possunt, quia posse videntur': They can because they think they can. Development and validation of the Work Self-Efficacy scale: Evidence from two studies
Fulltext Access 21 Pages 2018
Analyzing a mixed supply chain with a WeChat channel
Fulltext Access 22 Pages 2018
Review of studies on the public-private partnerships (PPP) for infrastructure projects
Fulltext Access 22 Pages 2018
Opportunities or threats: The rise of Online Collaborative Consumption (OCC) and its impact on new car sales
Fulltext Access 23 Pages 2018
Project manager's perception of the local communities' stakeholder in megaprojects. An empirical investigation in the UK
Fulltext Access 24 Pages 2018
Understanding the importance of interaction between creators and backers in crowdfunding success
Fulltext Access 26 Pages 2018
Brand worlds: Introducing experiential marketing to B2B branding
Fulltext Access 28 Pages 2018
Far but finite horizons promote cooperation in the Centipede game
Fulltext Access 31 Pages 2018
The performance of the P2P finance industry in China
Fulltext Access 32 Pages 2018
COGNAC consumption: A comparative study on American and Chinese consumers
Fulltext Access 33 Pages 2018
On the malleability of fairness ideals: Spillover effects in partial and impartial allocation tasks
Fulltext Access 34 Pages 2018
Topic analysis of online reviews for two competitive products using latent Dirichlet allocation
Fulltext Access 34 Pages 2018
Study on a prediction of P2P network loan default based on the machine learning LightGBM and XGboost algorithms according to different high dimensional data cleaning
Fulltext Access 35 Pages 2018
The influence of gender, and race/ethnicity on advancement in information technology (IT)
Fulltext Access 36 Pages 2018
DeRec: A data-driven approach to accurate recommendation with deep learning and weighted loss function
Fulltext Access 36 Pages 2018
Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk
Fulltext Access 39 Pages 2018
Maintenance of D-A fit through work adjustment behaviors: The moderating effect of work style fit
Fulltext Access 40 Pages 2018
Le dirigeant de PME face à l'information comptable : une étude empirique au Sénégal
Fulltext Access 41 Pages 2018
A rejection inference technique based on contrastive pessimistic likelihood estimation for P2P lending
Fulltext Access 41 Pages 2018
How knowledge contributor characteristics and reputation affect user payment decision in paid Q&A? An empirical analysis from the perspective of trust theory
Fulltext Access 42 Pages 2018
All wired, all tired? Work-related ICT-use outside work hours and work-to-home conflict: The role of integration preference, integration norms and work demands
Fulltext Access 43 Pages 2018
Simplified Chinese version of the Strong Interest Inventory®: Structure and psychometric properties
Fulltext Access 43 Pages 2018
Predictors of decent work among workers with Chiari malformation: An empirical test of the psychology of working theory
Fulltext Access 44 Pages 2018
Examining the duality of Holland's RIASEC types: Implications for measurement and congruence
Fulltext Access 44 Pages 2018
A theory of focal points in 2 × 2 games
Fulltext Access 46 Pages 2018
Vocational interest profiles: Profile replicability and relations with the STEM major choice and the Big-Five
Fulltext Access 50 Pages 2018
An inconvenient truth? Interpersonal and career consequences of “maybe baby” expectations
Fulltext Access 51 Pages 2018
The short form of the Workplace Affective Commitment Multidimensional Questionnaire (WACMQ-S): A bifactor-ESEM approach among healthcare professionals
Fulltext Access 57 Pages 2018
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
Fulltext Access 67 Pages 2018
A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Fulltext Access 4 Pages 2017
Key factors in the triumph of Pokémon GO
Fulltext Access 4 Pages 2017
Globally European: Reflections on EMJ from the incoming Editor-in-Chief
Fulltext Access 4 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Prelim 2 - Editorial review board
Fulltext Access 5 Pages 2017
Brexit as the unlikely leading edge of the anti-expert revolution
Fulltext Access 6 Pages 2017
If the model fits, use it: Methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit
Fulltext Access 6 Pages 2017
Causal relationship between CSR and FB in banks
Fulltext Access 6 Pages 2017
Social media and culture in crisis communication: McDonald's and KFC crises management in China
Fulltext Access 6 Pages 2017
Gestalt communication experience and its implications for a mutual relationship in organizations
Fulltext Access 6 Pages 2017
IBM's service journey: A summary sketch
Fulltext Access 6 Pages 2017
Nurturing a FinTech ecosystem: The case of a youth microloan startup in China
Fulltext Access 6 Pages 2017
Creating value through IT-enabled integration in public organizations: A case study of a prefectural Chinese Center for Disease Control and Prevention
Fulltext Access 6 Pages 2017
(Un)saving face, or the designer face as a new consumer commodity
Fulltext Access 6 Pages 2017
The GMO-crop potential for more, and more nutritious food is blocked by unjustified regulation
Fulltext Access 7 Pages 2017
'This is a stage': A study of public relations practitioners' imagined online audiences
Fulltext Access 7 Pages 2017
Not all adaptive selling to omni-consumers is influential: The moderating effect of product type
Fulltext Access 7 Pages 2017
Utilizing an interpersonal communication framework to understand information behaviors involved in HIV disclosure
Fulltext Access 7 Pages 2017
Fairness and commitment to change in M&As: The mediating role of organizational identification
Fulltext Access 7 Pages 2017
Attitude toward m-advertising and m-repurchase
Fulltext Access 7 Pages 2017
The dark side of ISO 14001: The symbolic environmental behavior
Fulltext Access 7 Pages 2017
Seeking funding in order to sell: Crowdfunding as a marketing tool
Fulltext Access 7 Pages 2017
A literature analysis of the use of Absorptive Capacity construct in IS research
Fulltext Access 7 Pages 2017
The planet heals itself: The overkill of Homo sapiens in contemporary literature
Fulltext Access 7 Pages 2017
Producing word of mouth - a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM
Fulltext Access 8 Pages 2017
Finding the future: Crowdsourcing versus the Delphi technique
Fulltext Access 8 Pages 2017
Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing
Fulltext Access 8 Pages 2017
Launching reverse-innovated product from emerging markets to MNC's home market: A theoretical framework for MNC's decisions
Fulltext Access 8 Pages 2017
R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption
Fulltext Access 8 Pages 2017
Emergent methods: Using netnography in public relations research
Fulltext Access 8 Pages 2017
Antecedents of student MOOC revisit intention: Moderation effect of course difficulty
Fulltext Access 8 Pages 2017
Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Fulltext Access 8 Pages 2017
Beyond the random location of shopping malls: A GIS perspective in Amman, Jordan
Fulltext Access 8 Pages 2017
How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior
Fulltext Access 8 Pages 2017
Online serendipity: The case for curated recommender systems
Fulltext Access 8 Pages 2017
Bibliometric analysis of publications on wine tourism in the databases Scopus and WoS
Fulltext Access 8 Pages 2017
Analysis of efficiency of own and franchised units in the Spanish franchise system
Fulltext Access 8 Pages 2017
Brand loyalties in designer luxury and fast fashion co-branding alliances
Fulltext Access 8 Pages 2017
Takeover protection and stock price crash risk: Evidence from state antitakeover laws
Fulltext Access 8 Pages 2017
Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism
Fulltext Access 8 Pages 2017
Retailer and manufacturer advertising scheduling in a marketing channel
Fulltext Access 8 Pages 2017
How economic freedom affects opportunity and necessity entrepreneurship in the OECD countries
Fulltext Access 8 Pages 2017
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