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Marketing Research Articles

Three chronological steps toward encouraging intrapreneurship: Lessons from the Wehkamp case
Fulltext Access 11 Pages 2018
Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers' competitiveness
Fulltext Access 11 Pages 2018
Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach
Fulltext Access 11 Pages 2018
Expatriates as influencers in global work arrangements: Their impact on foreign-subsidiary employees' ESOP participation
Fulltext Access 11 Pages 2018
Bifurcation bias and exporting: Can foreign work experience be an answer? Insight from European family SMEs
Fulltext Access 11 Pages 2018
No place like home? How EMNCs from hyper turbulent contexts internationalize by sequentially arbitraging rents, values, and scales abroad
Fulltext Access 12 Pages 2018
Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs
Fulltext Access 12 Pages 2018
General Purpose Technologies and local knowledge accumulation - A study on MNC subunits and local innovation centers
Fulltext Access 12 Pages 2018
Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
Fulltext Access 12 Pages 2018
Communication, interactivity, and satisfaction in B2B relationships
Fulltext Access 12 Pages 2018
Interacting with large customers: Resource development in small b2b suppliers
Fulltext Access 12 Pages 2018
Internationalizing through networks from emerging to developed markets with a case study from Ghana to the U.S.A.
Fulltext Access 12 Pages 2018
Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter
Fulltext Access 12 Pages 2018
How “space” and “place” influence subsidiary host country political embeddedness
Fulltext Access 12 Pages 2018
Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
Fulltext Access 12 Pages 2018
Examining the intermediate role of employee abilities, motivation and opportunities to participate in the relationship between HR bundles and employee performance
Fulltext Access 12 Pages 2018
Institutional compatibility and the internationalization of Chinese SOEs: The moderating role of home subnational institutions
Fulltext Access 12 Pages 2018
SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers
Fulltext Access 12 Pages 2018
Fintech: Ecosystem, business models, investment decisions, and challenges
Fulltext Access 12 Pages 2018
Speaking up to the “emotional vampire”: A conservation of resources perspective
Fulltext Access 12 Pages 2018
So private, yet so public: The impact of spatial distance, other diners, and power on solo dining experiences
Fulltext Access 12 Pages 2018
Proactive international strategies of cluster SMEs
Fulltext Access 12 Pages 2018
Towards a holistic framework of MNE-state bargaining: A formal model and case-based analysis
Fulltext Access 12 Pages 2018
How home country industry associations influence MNE international CSR practices: Evidence from the Canadian mining industry
Fulltext Access 12 Pages 2018
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions
Fulltext Access 12 Pages 2018
Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in
Fulltext Access 12 Pages 2018
Why does the diffusion of environmental management standards differ across countries? The role of formal and informal institutions in the adoption of ISO 14001
Fulltext Access 12 Pages 2018
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Fulltext Access 12 Pages 2018
Perceived globalness and localness in B2B brands: A co-branding perspective
Fulltext Access 12 Pages 2018
Modeling project criticality in IT project portfolios
Fulltext Access 12 Pages 2018
Shadow of joint patents: Intellectual property rights sharing by SMEs in contractual R&D alliances
Fulltext Access 12 Pages 2018
#CancelTheDuggars and #BoycottTLC: Image repair or exploitation in reality television
Fulltext Access 12 Pages 2018
Understanding team maladaptation through the lens of the four R's of adaptation
Fulltext Access 12 Pages 2018
Consumer entrepreneurship and cultural innovation: The case of GinO12
Fulltext Access 12 Pages 2018
Franchising in the healthcare sector: The case of Child and Family Wellness clinics in Kenya
Fulltext Access 12 Pages 2018
New Deterministic Solution to a chance constrained linear programming model with Weibull Random Coefficients
Fulltext Access 12 Pages 2018
Acting with the best of intentions… or not: A typology and model of impression management in leadership
Fulltext Access 12 Pages 2018
YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship
Fulltext Access 12 Pages 2018
Individual-specific point and interval conditional estimates of latent class logit parameters
Fulltext Access 12 Pages 2018
International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers
Fulltext Access 12 Pages 2018
Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business
Fulltext Access 12 Pages 2018
Three Pathways to Case Selection in International Business: A Twenty-Year Review, Analysis and Synthesis
Fulltext Access 12 Pages 2018
Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective
Fulltext Access 13 Pages 2018
Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain
Fulltext Access 13 Pages 2018
Implementation effects in the relationship between CRM and its performance
Fulltext Access 13 Pages 2018
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
Fulltext Access 13 Pages 2018
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Fulltext Access 13 Pages 2018
Context, market economies and MNEs: The example of financial incentivization
Fulltext Access 13 Pages 2018
The interplay between social capital and international opportunities: A processual study of international 'take-off' episodes in Chinese SMEs
Fulltext Access 13 Pages 2018
Does social climate influence positive eWOM? A study of heavy-users of online communities.
Fulltext Access 13 Pages 2018
To elevate or to duplicate? Experiential learning, host-country institutions, and MNE post-entry commitment increase
Fulltext Access 13 Pages 2018
Capital market liability of foreignness of IPO firms
Fulltext Access 13 Pages 2018
Wearable technology: What explains continuance intention in smartwatches?
Fulltext Access 13 Pages 2018
Founder attachment style and its effects on socioemotional wealth objectives and HR system design
Fulltext Access 13 Pages 2018
Who delivers the bigger bang for the buck: CMO or CIO?
Fulltext Access 13 Pages 2018
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Fulltext Access 13 Pages 2018
Affordances for sharing domain-specific and complex knowledge on enterprise social media
Fulltext Access 13 Pages 2018
Classics in megaproject management: A structured analysis of three major works
Fulltext Access 13 Pages 2018
Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies
Fulltext Access 13 Pages 2018
CloudChain: A novel distribution model for digital products based on supply chain principles
Fulltext Access 14 Pages 2018
Hyperbolic discounting can be good for your health
Fulltext Access 14 Pages 2018
Service design visualization tools for supporting servitization in a machine tool manufacturer
Fulltext Access 14 Pages 2018
IMP thinking and IMM: Co-creating value for business marketing
Fulltext Access 14 Pages 2018
Unveiling the features of successful eBay smartphone sellers
Fulltext Access 14 Pages 2018
Championing and promoting innovation in UK megaprojects
Fulltext Access 14 Pages 2018
Compliance with IFRs: The case of risk disclosure practices in Egypt
Fulltext Access 14 Pages 2018
Incorporating polarity of relationships in ISM and TISM for theory building in information and organization management
Fulltext Access 14 Pages 2018
The Fire under the Gridiron: Resource Dependence and NCAA Conference Realignment
Fulltext Access 14 Pages 2018
Examining factors influencing Jordanian customers' intentions and adoption of internet banking: Extending UTAUT2 with risk
Fulltext Access 14 Pages 2018
Seeking sincerity, finding forgiveness: YouTube apologies as image repair
Fulltext Access 14 Pages 2018
Early-warning performance monitoring system (EPMS) using the business information of a project
Fulltext Access 14 Pages 2018
Collaboration and opportunism as mediators of the relationship between NPD project uncertainty and NPD project performance
Fulltext Access 14 Pages 2018
Co-creation of value and the project context: Towards application on the case of Hinkley Point C Nuclear Power Station
Fulltext Access 14 Pages 2018
iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of Personalized Advertising
Fulltext Access 14 Pages 2018
The role of “Prominent Numbers” in open numerical judgment: Strained decision makers choose from a limited set of accessible numbers
Fulltext Access 14 Pages 2018
Stakeholder pressures, EMS implementation, and green innovation in MNC overseas subsidiaries
Fulltext Access 14 Pages 2018
Resources, home institutional context and SMEs' exporting: Direct relationships and contingency effects
Fulltext Access 14 Pages 2018
Shopper marketing moderators of the brand equity - behavioral loyalty relationship
Fulltext Access 14 Pages 2018
A resource-based view of digital financial services (DFS): An exploratory study of Nigerian providers
Fulltext Access 14 Pages 2018
An ecosystemic framework for business sustainability
Fulltext Access 14 Pages 2018
Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
Fulltext Access 14 Pages 2018
International work experience and compensation: Is more always better for CFOs?
Fulltext Access 14 Pages 2018
The emergence of bifurcation bias from unbalanced families: Examining HR practices in the family firm using circumplex theory
Fulltext Access 15 Pages 2018
Uncovering configurations of HRM service provider intellectual capital and worker human capital for creating high HRM service value using fsQCA
Fulltext Access 15 Pages 2018
Effect of transactive memory systems on team performance mediated by knowledge transfer
Fulltext Access 15 Pages 2018
The role of MNEs' internationalization patterns in their regional integration of FDI locations
Fulltext Access 15 Pages 2018
Migrants and multinational firms: The role of institutional affinity and connectedness in FDI
Fulltext Access 15 Pages 2018
Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Fulltext Access 15 Pages 2018
Does organizational culture mediate the CSR - strategy relationship? Evidence from a developing country, Nepal
Fulltext Access 15 Pages 2018
How leaders shape the impact of HR's diversity practices on employee inclusion
Fulltext Access 15 Pages 2018
Institutional origins of WOFS formal contracting: A judicial arbitrariness perspective
Fulltext Access 15 Pages 2018
Structural influences upon coordination and performance in multiteam systems
Fulltext Access 15 Pages 2018
Bifurcated HR practices in family firms: Insights from the normative-adaptive approach to stepfamilies
Fulltext Access 15 Pages 2018
Family Ties that B(l)ind: Do Family-Owned Franchisees Have Lower Financial Performance than Nonfamily-Owned Franchisees?
Fulltext Access 15 Pages 2018
Drivers for performance in innovative research groups: The mediating role of transactive memory system
Fulltext Access 15 Pages 2018
Escape FDI and the dynamics of a cumulative process of institutional misalignment and contestation: Stress, strain and failure
Fulltext Access 15 Pages 2018
The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs
Fulltext Access 15 Pages 2018
Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review
Fulltext Access 15 Pages 2018
The investment-divestment relationship: Resource shifts and intersubsidiary competition within MNEs
Fulltext Access 15 Pages 2018
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
Fulltext Access 16 Pages 2018
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