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Marketing Research Articles

Discussion of “The effect of alternative accounting measurement bases on investors’ assessments of managers’ stewardship”
Fulltext Access 4 Pages 2015
From an apparent failure to a success story: ERP in China-Post implementation
Fulltext Access 4 Pages 2015
Young innovative companies (YICs) and entrepreneurship policy
Fulltext Access 4 Pages 2015
Normal vs spectacular science: The IMP Group and BtoB marketing
Fulltext Access 4 Pages 2015
The role of embeddedness in achieving IT-enabled organizational transformation: A case of Xi'an Aero-Engine PLC (XAEP), China
Fulltext Access 4 Pages 2015
The changing landscape of human resource management certification: An interview with Dr. Amy Dufrane, Ed.D., SPHR, CAE, CEO, Human Resource Certification Institute (HRCI)
Fulltext Access 4 Pages 2015
Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies
Fulltext Access 4 Pages 2015
Forecasting ICT development through quantile confidence intervals
Fulltext Access 4 Pages 2015
Discussion of “The effects of forecast type and performance-based incentives on the quality of management forecasts”
Fulltext Access 4 Pages 2015
Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars
Fulltext Access 4 Pages 2015
Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence
Fulltext Access 4 Pages 2015
Collaboration costs and new product development performance
Fulltext Access 4 Pages 2015
Call for Papers on JBR Special Issue: Extracting Value from Investments in IT-Led Marketing Change
Fulltext Access 4 Pages 2015
The relation between disclosure quality and reporting quality: A discussion of Cassell, Myers, and Seidel (2015)
Fulltext Access 5 Pages 2015
Spirit of strategy (S.O.S): The new S.O.S for competitive business
Fulltext Access 5 Pages 2015
Co-creation in hotel–disable customer interactions
Fulltext Access 5 Pages 2015
Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices
Fulltext Access 6 Pages 2015
“Yes, and. . .”: What improv theater can teach service firms
Fulltext Access 6 Pages 2015
Corporate and individual global mind-set and internationalization of European SMEs
Fulltext Access 6 Pages 2015
WTP consumer's key factors for local and regional newspaper print subscription plans
Fulltext Access 6 Pages 2015
How to strategize smart cities: Revealing the SMART model
Fulltext Access 6 Pages 2015
Creating a culture of confidence: An interview with Sheryl Adkins-Green, CMO of Mary Kay Inc.
Fulltext Access 6 Pages 2015
ICT, innovation, and firm productivity: New evidence from small local firms
Fulltext Access 6 Pages 2015
Investment in personnel and FDI in Belarusian companies
Fulltext Access 6 Pages 2015
The beach, the bikini, and the best buy: Replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Fulltext Access 6 Pages 2015
Market orientation and business performance in MNC foreign subsidiaries- Moderating effects of integration and responsiveness
Fulltext Access 6 Pages 2015
Formation and dissolution of inter-firm linkages in lengthy and stable networks in clusters
Fulltext Access 6 Pages 2015
The impact of incongruity between an organization's CSR orientation and its employees' CSR orientation on employees' quality of work life
Fulltext Access 7 Pages 2015
University–industry partnerships for the provision of R&D services
Fulltext Access 7 Pages 2015
Quantile regression for the FDI gravity equation
Fulltext Access 7 Pages 2015
“What's in it for me?”: The effect of donation outcomes on donation behavior
Fulltext Access 7 Pages 2015
Productivity change of microfinance institutions in Kenya: A bootstrap Malmquist approach
Fulltext Access 7 Pages 2015
Adding knowledge cafés to the repertoire of knowledge sharing techniques
Fulltext Access 7 Pages 2015
An investigation into the impact of information behaviour on information failure: The Fukushima Daiichi nuclear power disaster
Fulltext Access 7 Pages 2015
Host׳s interpersonal influence on guests in a home sales party
Fulltext Access 7 Pages 2015
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing
Fulltext Access 7 Pages 2015
Individual vulnerability to burnout in nurses: The role of Type D personality within different nursing specialty areas
Fulltext Access 7 Pages 2015
Internal structure of an alternative measure of burnout: Study on the Slovenian adaptation of the Oldenburg Burnout Inventory (OLBI)
Fulltext Access 7 Pages 2015
Governance of supplier collaboration in technologically uncertain NPD projects
Fulltext Access 8 Pages 2015
Do investors value SEO lockup agreements?
Fulltext Access 8 Pages 2015
Customer–company identification and the effectiveness of loyalty programs
Fulltext Access 8 Pages 2015
Franchising, local market characteristics and alcohol sales to minors
Fulltext Access 8 Pages 2015
Development of WebHapp: Factors in predicting user perceptions of website-related happiness
Fulltext Access 8 Pages 2015
“Smoking is bad, it's not cool…yet I'm still doing it”: Cues for tobacco consumption in a 'dark' market
Fulltext Access 8 Pages 2015
A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)
Fulltext Access 8 Pages 2015
From Multi-Channel Retailing to Omni-Channel Retailing
Fulltext Access 8 Pages 2015
The antecedents and consequence of Et-Moone B2B relationships
Fulltext Access 8 Pages 2015
The impact of age in the generation of satisfaction and WOM in mobile shopping
Fulltext Access 8 Pages 2015
The impact of World Café on entrepreneurial strategic planning capability
Fulltext Access 8 Pages 2015
Repsol-YPF: An “illegal” expropriation
Fulltext Access 8 Pages 2015
The interactions of CSR, self-congruity and purchase intention among Chinese consumers
Fulltext Access 8 Pages 2015
Payment-based incentive mechanism for secure cloud deduplication
Fulltext Access 8 Pages 2015
Changing the story of retirement: How AARP utilizes a strategic narrative to advocate for the aging workforce
Fulltext Access 8 Pages 2015
Introduction to the IJRM Special Issue on Marketing and Innovation
Fulltext Access 8 Pages 2015
When having to leave is a “Good Thing”
Fulltext Access 8 Pages 2015
Leadership Styles at Syrian Universities and the Differences Caused by Sector and Follower Characteristics
Fulltext Access 8 Pages 2015
Dynamic capabilities and innovation in MNC subsidiaries
Fulltext Access 8 Pages 2015
Le besoin de réassurance : de la psychologie au comportement du consommateur Une investigation théorique appliquée au cas de la consommation alimentaire moderne
Fulltext Access 8 Pages 2015
Les partenariats entre les acteurs de tourisme pour la mise en place de durabilité, le cas de la région Marrakech Tensuft Alhaouz, au Maroc
Fulltext Access 8 Pages 2015
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Fulltext Access 8 Pages 2015
Country-of-origin (COO) effects in the promotion of functional ingredients and functional foods
Fulltext Access 8 Pages 2015
When less is more: EO's influence upon funds raised by young technology firms at IPO
Fulltext Access 8 Pages 2015
Effects of message appeal and service type in CSR communication strategies
Fulltext Access 8 Pages 2015
Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs
Fulltext Access 9 Pages 2015
Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings
Fulltext Access 9 Pages 2015
Can guanxi be created in Sino-Western relationships? An assessment of Western firms trading with China using the GRX scale
Fulltext Access 9 Pages 2015
Supportive supervisors improve employees' daily lives: The role supervisors play in the impact of daily workload on life satisfaction via work–family conflict
Fulltext Access 9 Pages 2015
Osmotic strategy: Innovating at the core to inspire at the edges
Fulltext Access 9 Pages 2015
Contemporary patterns of career construction of a group of urban workers in São Paulo (Brazil)
Fulltext Access 9 Pages 2015
Towards explaining subsidiary implementation, integration, and internalization of MNC headquarters HRM practices
Fulltext Access 9 Pages 2015
Career Decision Ambiguity Tolerance Scale: Construction and initial validations
Fulltext Access 9 Pages 2015
Bridging the CIO-CEO gap: It takes two to tango
Fulltext Access 9 Pages 2015
How to work a crowd: Developing crowd capital through crowdsourcing
Fulltext Access 9 Pages 2015
Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation
Fulltext Access 9 Pages 2015
The influence of parents versus peers on Generation Y Internet ethical attitudes
Fulltext Access 9 Pages 2015
Job demands, burnout, and engagement among nurses: A multi-level analysis of ORCAB data investigating the moderating effect of teamwork
Fulltext Access 9 Pages 2015
How does TMT attention to innovation of Chinese firms influence firm innovation activities? A study on the moderating role of corporate governance
Fulltext Access 9 Pages 2015
Revisiting the interplay between burnout and work engagement: An Exploratory Structural Equation Modeling (ESEM) approach
Fulltext Access 9 Pages 2015
An alternative incomplete information bargaining model for identifying the reasonable concession period of a BOT project
Fulltext Access 9 Pages 2015
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
Fulltext Access 9 Pages 2015
Towards transnational CSR
Fulltext Access 9 Pages 2015
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Fulltext Access 9 Pages 2015
Bonding capital, explotación de conocimiento e innovación incremental en los clusters de turismo cultural: las Ciudades Patrimonio de la Humanidad en España
Fulltext Access 9 Pages 2015
Les conséquences du bouche-à-oreille électronique dans le secteur bancaire
Fulltext Access 9 Pages 2015
Environmental determinants of open innovation in Dubai SMEs
Fulltext Access 9 Pages 2015
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model
Fulltext Access 9 Pages 2015
Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation
Fulltext Access 9 Pages 2015
A two-dimensional model of trust–value–loyalty in service relationships
Fulltext Access 9 Pages 2015
Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop
Fulltext Access 9 Pages 2015
Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing
Fulltext Access 9 Pages 2015
Post-IPO governance and top management team rent generation and appropriation
Fulltext Access 9 Pages 2015
The bright and dark side of CSR in export markets: Its impact on innovation and performance
Fulltext Access 9 Pages 2015
Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach
Fulltext Access 9 Pages 2015
Fund flows and performance in Brazil
Fulltext Access 9 Pages 2015
The Impact of Internal Recruitment on Job Satisfaction in Jordanian Mobile Companies
Fulltext Access 9 Pages 2015
Super Selectos: Winning the war against multinational retail chains
Fulltext Access 9 Pages 2015
CSR and sustainability in emerging markets: Societal, institutional, and organizational influences
Fulltext Access 9 Pages 2015
A Samuelsonian validation test for happiness data
Fulltext Access 10 Pages 2015
Efficiency analysis of ERP projects—software quality perspective
Fulltext Access 10 Pages 2015
Research on the phenomenon of asymmetric information in construction projects — The case of China
Fulltext Access 10 Pages 2015
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