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Marketing Research Articles

Efectos del control familiar en el nivel y tipo de diversificación: evidencias empíricas para los grupos empresariales españoles
Fulltext Access 13 Pages 2015
International expansion of Marcopolo (B): Manufacturing in “the other side of the world”
Fulltext Access 14 Pages 2015
Getting it done and getting it right: Leader disciplinary reactions to Followers’ moral transgressions are determined by construal level mindset
Fulltext Access 14 Pages 2015
Strategic brand management: Archetypes for managing brands through paradoxes
Fulltext Access 14 Pages 2015
Is the value created necessarily associated with money? On the connections between an innovation process and its monetary dimension: The case of Solibro's thin-film solar cells
Fulltext Access 14 Pages 2015
Technological strategies and learning-by-exporting: The case of Brazilian manufacturing firms, 2006–2008
Fulltext Access 14 Pages 2015
A joint best-worst scaling and stated choice model considering observed and unobserved heterogeneity: An application to residential location choice
Fulltext Access 14 Pages 2015
An event study of home and host country patent generation in Chinese MNEs undertaking strategic asset acquisitions in developed markets
Fulltext Access 14 Pages 2015
Information asymmetry, disclosure and foreign institutional investment: An empirical investigation of the impact of the Sarbanes-Oxley Act
Fulltext Access 14 Pages 2015
Is strategy implemented by projects? Disturbing evidence in the State of NSW
Fulltext Access 14 Pages 2015
The interaction effect of IT assets and IT management on firm performance: A systems perspective
Fulltext Access 14 Pages 2015
A MIDAS modelling framework for Chinese inflation index forecast incorporating Google search data
Fulltext Access 14 Pages 2015
Institutional influences on SME exporters under divergent transition paths: Comparative insights from Tajikistan and Kyrgyzstan
Fulltext Access 14 Pages 2015
Measuring the complexity of mega construction projects in China—A fuzzy analytic network process analysis
Fulltext Access 15 Pages 2015
All the power in two hands: The role of CEOs in family IPOs
Fulltext Access 15 Pages 2015
Enemy or friend? The cultural impact of cross-functional behavior on the EO–performance link
Fulltext Access 15 Pages 2015
Legal opportunism, litigation risk, and IPO underpricing
Fulltext Access 15 Pages 2015
The Relationship between Growth-Inequality-Poverty Triangle and Environmental Degradation: Unveiling the Reality
Fulltext Access 15 Pages 2015
Razones y riesgos del outsourcing de sistemas de información en las grandes empresas españolas
Fulltext Access 15 Pages 2015
How low can you go? — Overcoming the inability of lenders to set proper interest rates on unsecured peer-to-peer lending markets
Fulltext Access 15 Pages 2015
Las características del boca-oído electrónico y su influencia en la intención de recompra online
Fulltext Access 15 Pages 2015
Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI
Fulltext Access 15 Pages 2015
Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach
Fulltext Access 15 Pages 2015
Understanding pre-contractual transaction costs for Public–Private Partnership infrastructure projects
Fulltext Access 15 Pages 2015
Organizational adaptation for using PLM systems: Group dynamism and management involvement
Fulltext Access 15 Pages 2015
Resource management process framework for dynamic NPD portfolios
Fulltext Access 15 Pages 2015
Why good things Don’t happen: the micro-foundations of routines in the M&A process
Fulltext Access 15 Pages 2015
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
Fulltext Access 15 Pages 2015
International expansion of Marcopolo (A): Adventures in China
Fulltext Access 16 Pages 2015
Relaciones entre gestión corporativa y crisis financiera en el mercado de capitales español
Fulltext Access 16 Pages 2015
Les déterminants des NPLs des ménages en Tunisie
Fulltext Access 16 Pages 2015
Liquidez y cotización respecto al valor neto de los activos de los REIT españoles (las SOCIMI)
Fulltext Access 16 Pages 2015
The influence of internal HRM activity fit on the dynamics within the “black box”
Fulltext Access 16 Pages 2015
The future of HR is RH: Respect for humanity at work
Fulltext Access 16 Pages 2015
Using facial EMG and eye tracking to study integral affect in discrete choice experiments
Fulltext Access 16 Pages 2015
Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective
Fulltext Access 16 Pages 2015
Assessing the impact of intrinsic and extrinsic motivators on smart green IT device use: Reference group perspectives
Fulltext Access 16 Pages 2015
The highest form of intelligence: Sarcasm increases creativity for both expressers and recipients
Fulltext Access 16 Pages 2015
When planned IS/IT project benefits are not realized: a study of inhibitors and facilitators to benefits realization
Fulltext Access 17 Pages 2015
An Analytical Network Process model for risks prioritisation in megaprojects
Fulltext Access 17 Pages 2015
Race/ethnicity and sex in U.S. occupations, 1970–2010: Implications for research, practice, and policy
Fulltext Access 17 Pages 2015
M-S-QUAL: Mobile service quality measurement
Fulltext Access 17 Pages 2015
Visualizing market structure through online product reviews: Integrate topic modeling, TOPSIS, and multi-dimensional scaling approaches
Fulltext Access 17 Pages 2015
Do as I say, not as I’ve done: Suffering for a misdeed reduces the hypocrisy of advising others against it
Fulltext Access 17 Pages 2015
Are we there yet? What's next for HR?
Fulltext Access 17 Pages 2015
Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch” (CIT) scale
Fulltext Access 18 Pages 2015
How do analysts interpret management range forecasts?
Fulltext Access 19 Pages 2015
Market competition, HRM, and firm performance: The conventional paradigm critiqued and reformulated
Fulltext Access 19 Pages 2015
Accounting fundamentals and accounting change: Boulton & Watt and the Springfield Armory
Fulltext Access 20 Pages 2015
Gender essentialism and occupational segregation in insolvency practice
Fulltext Access 20 Pages 2015
A multi-criteria collaborative filtering recommender system for the tourism domain using Expectation Maximization (EM) and PCA–ANFIS
Fulltext Access 21 Pages 2015
Living with mom and dad and loving it…or Are you?
Fulltext Access 34 Pages 2015
The life and work of Folke Ölander (1935-2013)
Fulltext Access 4 Pages 2014
From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process
Fulltext Access 4 Pages 2014
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
Fulltext Access 4 Pages 2014
HomeGrocer.com: Anatomy of a failure
Fulltext Access 4 Pages 2014
The role of organisational interdependencies and asset orchestration in business integration: A case study of M.com
Fulltext Access 5 Pages 2014
The default heuristic in strategic decision making: When is it optimal to choose the default without investing in information search?
Fulltext Access 5 Pages 2014
Analytical hierarchy process and SCOR model to support supply chain re-design
Fulltext Access 5 Pages 2014
Using imagine instructions to induce consumers to generate ad-supporting content
Fulltext Access 6 Pages 2014
The study of service innovation for digiservice on loyalty
Fulltext Access 6 Pages 2014
Innovation at the workplace: Do professional competencies matter?
Fulltext Access 6 Pages 2014
Mediation effect of TQM technical factors in excellence management systems
Fulltext Access 6 Pages 2014
A new quantile regression forecasting model
Fulltext Access 6 Pages 2014
Is FDI doing good? A golden rule for FDI ethics
Fulltext Access 6 Pages 2014
A case analysis of ICT for knowledge transfer in small businesses in Vietnam
Fulltext Access 6 Pages 2014
Payment willingness for VIP subscription in social networking sites
Fulltext Access 6 Pages 2014
Predicting variation in repertoire size with the NBD model
Fulltext Access 6 Pages 2014
Models, monitoring, and the mind: Comments on Wansink and Chandon's “Slim by Design”
Fulltext Access 6 Pages 2014
L’impact des facteurs économiques sur l’intention entrepreneuriale
Fulltext Access 6 Pages 2014
The 6As model of social content management
Fulltext Access 6 Pages 2014
Group service recovery strategies effectiveness: The moderating effects of group size and relational distance
Fulltext Access 6 Pages 2014
Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products
Fulltext Access 7 Pages 2014
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods
Fulltext Access 7 Pages 2014
Review of emotions research in marketing, 2002–2013
Fulltext Access 7 Pages 2014
Frontline employees׳ attitudes towards self-service technologies: Threats or opportunity for job performance?
Fulltext Access 7 Pages 2014
CSR: Consumer responses to the social quality of private labels
Fulltext Access 7 Pages 2014
El préstamo participativo, ¿tiene el mismo impacto que el capital riesgo en el crecimiento de la pequeña y mediana empresa?
Fulltext Access 7 Pages 2014
Do consumer perceptions matter in measuring choice variety and variety seeking?
Fulltext Access 7 Pages 2014
Consumer–brand relationship quality: When and how it helps brand extensions
Fulltext Access 7 Pages 2014
New insights into online consumption communities and netnography
Fulltext Access 7 Pages 2014
Working capital management, corporate performance, and financial constraints
Fulltext Access 7 Pages 2014
Control system diversity: Implications for selling centers
Fulltext Access 7 Pages 2014
Academic attainment in the light of the psychological aspects and requirements of the labor market –a field study-
Fulltext Access 7 Pages 2014
What a difference a word makes: Understanding threats to performance in a VUCA world
Fulltext Access 7 Pages 2014
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective
Fulltext Access 7 Pages 2014
Franchisees' trust in and satisfaction with franchise partnerships
Fulltext Access 7 Pages 2014
Do XBRL filings enhance informational efficiency? Early evidence from post-earnings announcement drift
Fulltext Access 7 Pages 2014
Assessing the effects of ‘big brother’ in a workplace: The case of WAST
Fulltext Access 7 Pages 2014
Measuring firm performance: Bayesian estimates with good and bad outputs
Fulltext Access 8 Pages 2014
Click-and-Mortar SMEs: Attracting customers to your website
Fulltext Access 8 Pages 2014
An interview with Mark Roesler, CEO of CMG Worldwide
Fulltext Access 8 Pages 2014
Impact du BAO électronique sur l’intention d’achat du consommateur:Le rôle modérateur de l’âge et du genre
Fulltext Access 8 Pages 2014
Drivers of importer trust and commitment: Evidence from a developing country
Fulltext Access 8 Pages 2014
Keiretsu centrality — profits and profit stability: A power dependence perspective
Fulltext Access 8 Pages 2014
The effect of digital signage on shoppers' behavior: The role of the evoked experience
Fulltext Access 8 Pages 2014
Developing a multidimensional scale of customer-oriented deviance (COD)
Fulltext Access 8 Pages 2014
La gestion de la relation client dans la banque: Cas du marché marocain
Fulltext Access 8 Pages 2014
Does relationship psychic distance matter for the learning processes of internationalizing SMEs?
Fulltext Access 8 Pages 2014
Les facteurs d’influence de l’indépendance de l’auditeur externe: une étude exploratoire auprès des préparateurs de l’information financière tunisiens
Fulltext Access 8 Pages 2014
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