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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Applying great management in a state agency: Indiana BMV's journey from worst to first
Fulltext Access 10 Pages 2014
Who's acquiring whom? - Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks
Fulltext Access 10 Pages 2014
Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Fulltext Access 10 Pages 2014
Differentiation and alignment in KAM implementation
Fulltext Access 10 Pages 2014
Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
Fulltext Access 10 Pages 2014
Premium generic brand (PGB) choice vis-à-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context
Fulltext Access 10 Pages 2014
Managerial perceptions of service-infused IORs in China & India: A discursive view of value co-creation
Fulltext Access 10 Pages 2014
The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry
Fulltext Access 10 Pages 2014
A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model
Fulltext Access 10 Pages 2014
Information management for the internationalization of SMEs: An exploratory study based on a strategic alignment perspective
Fulltext Access 10 Pages 2014
Observation on copying and pasting behavior during the Tohoku earthquake: Retweet pattern changes
Fulltext Access 10 Pages 2014
High commitment work system, transactive memory system, and new product performance
Fulltext Access 10 Pages 2014
Detecting gender item bias and differential manifest response behavior: A Rasch-based solution
Fulltext Access 10 Pages 2014
Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis
Fulltext Access 10 Pages 2014
Strategic roads that diverge or converge: GM and Toyota in the battle for the top
Fulltext Access 10 Pages 2014
Shedding gender stigmas: Work-life balance equity in the 21st century
Fulltext Access 10 Pages 2014
Organización laboral y sistemas de participación en la industria auxiliar del automóvil en Cataluña
Fulltext Access 11 Pages 2014
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland
Fulltext Access 11 Pages 2014
Succession managériale et richesse des actionnaires: le rôle de l’origine du successeur et des facteurs de contingence structurelle
Fulltext Access 11 Pages 2014
Interformat competition in the grocery retailing
Fulltext Access 11 Pages 2014
Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data
Fulltext Access 11 Pages 2014
Le comportement des audités: quel effet sur la qualité de service rendu par les cabinets d’audit au Cameroun ?
Fulltext Access 11 Pages 2014
Benefit of adding an alternative to one׳s choice set: A regret minimization perspective
Fulltext Access 11 Pages 2014
Feature based process framework to manage scope in dynamic NPD portfolios
Fulltext Access 11 Pages 2014
Corporate Social Responsibility: Perceptions and practices among SMEs in Colombia
Fulltext Access 11 Pages 2014
¿Qué factores fomentan la compra por impulso en el comercio móvil?
Fulltext Access 11 Pages 2014
Pricing by intuition: Managerial choices with limited information
Fulltext Access 11 Pages 2014
Efectos de la crisis en el crédito comercial concedido y relevancia de la diversificación de la actividad
Fulltext Access 11 Pages 2014
Building and transforming an emerging market global enterprise: Lessons from the Infosys journey
Fulltext Access 11 Pages 2014
Diversity challenge: An integrated process to bridge the ‘implementation gap’
Fulltext Access 11 Pages 2014
Achieving sustainability through strategically driven CSR in the South African retail sector
Fulltext Access 11 Pages 2014
Toward a genealogy of project management: Sidewinder and the management of exploratory projects
Fulltext Access 11 Pages 2014
Influence of community design on user behaviors in online communities
Fulltext Access 11 Pages 2014
Gender differences in entrepreneurial intentions: A TPB multi-group analysis at factor and indicator level
Fulltext Access 11 Pages 2014
Deus ex machina? Career progress and the contingent benefits of knowledge management systems
Fulltext Access 11 Pages 2014
The ‘Leadership–Stakeholder Involvement Capacity’ nexus in stakeholder management
Fulltext Access 11 Pages 2014
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Fulltext Access 11 Pages 2014
Multi-agent technology and ontologies to support personalization in B2C E-Commerce
Fulltext Access 11 Pages 2014
Managing B2B customer churn, retention and profitability
Fulltext Access 11 Pages 2014
Project planning practices based on enterprise resource planning systems in small and medium enterprises — A case study from the Republic of Macedonia
Fulltext Access 11 Pages 2014
The impact of post-merger integration on the customer–supplier relationship
Fulltext Access 11 Pages 2014
Ego depletion and its paradoxical effects on ethical decision making
Fulltext Access 11 Pages 2014
Parent–child career construction: A narrative study from a gender perspective
Fulltext Access 11 Pages 2014
Boundary object efficacy: The mediating role of boundary objects on task conflict in global virtual project networks
Fulltext Access 11 Pages 2014
Comparative performance of healthcare and transport PFI projects: Empirical study on the influence of key factors
Fulltext Access 11 Pages 2014
Knowledge creation capability in MNC subsidiaries: Examining the roles of global and local knowledge inflows and subsidiary knowledge stocks
Fulltext Access 11 Pages 2014
Managing tensions in coopetition
Fulltext Access 11 Pages 2014
The effects of individualism–collectivism cultural orientation on eWOM information
Fulltext Access 11 Pages 2014
Access to finance, working capital management and company value: Evidences from Brazilian companies listed on BM&FBOVESPA
Fulltext Access 11 Pages 2014
South Korean MNEs’ international HRM approach: Hybridization of global standards and local practices
Fulltext Access 11 Pages 2014
Talk up or criticize? Customer responses to WOM about competitors during social interactions
Fulltext Access 12 Pages 2014
The influence of network effects on SME performance
Fulltext Access 12 Pages 2014
Mapping the perspectives of coopetition and technology-based strategic networks: A case of smartphones
Fulltext Access 12 Pages 2014
Consumer value in complementary and alternative medicine (CAM) health care services
Fulltext Access 12 Pages 2014
Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Fulltext Access 12 Pages 2014
Investing in guanxi: An analysis of interpersonal relation-specific investment (RSI) in China
Fulltext Access 12 Pages 2014
The effects of organizational culture and environmental pressures on IT project performance: A moderation perspective
Fulltext Access 12 Pages 2014
Measuring perceived EC ethics using a transaction-process-based approach: Scale development and validation
Fulltext Access 12 Pages 2014
Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD
Fulltext Access 12 Pages 2014
Public relations (PR) in nation-building: An exploration of the South African presidential discourse
Fulltext Access 12 Pages 2014
Assessment of the Middle Administrative Leadership's Awareness of the Implementation of the Concept of Total Quality Management (TQM) in Commercial Banks operating in Jordan
Fulltext Access 12 Pages 2014
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
Fulltext Access 12 Pages 2014
The role of family management and ownership on semi-globalization pattern of globalization: The case of family business groups
Fulltext Access 12 Pages 2014
Born globals: A cross-country survey on high-tech start-ups
Fulltext Access 12 Pages 2014
Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry
Fulltext Access 12 Pages 2014
Influence of rudimentary attribute non-attendance (ANA) on choice experiment parameter estimates and design efficiency: A Monte Carlo Simulation analysis
Fulltext Access 12 Pages 2014
Cross-border acquisition in services: Comparing ownership choice of developed and emerging economy MNEs in India
Fulltext Access 12 Pages 2014
Bounding WTP distributions to reflect the 'actual' consideration set
Fulltext Access 12 Pages 2014
Modeling firm specific internationalization risk: An application to banks’ risk assessment in lending to firms that do international business
Fulltext Access 12 Pages 2014
A cross-national investigation of IPO activity: The role of formal institutions and national culture
Fulltext Access 12 Pages 2014
MNC subsidiary size and expatriate control: Resource-dependence and learning perspectives
Fulltext Access 12 Pages 2014
HomeGrocer.com: Anatomy of a failure
Fulltext Access 12 Pages 2014
Knowledge exchange and knowledge protection in interorganizational learning: The ambidexterity perspective
Fulltext Access 13 Pages 2014
BizPro: Extracting and categorizing business intelligence factors from textual news articles
Fulltext Access 13 Pages 2014
How to inhibit a partner's strong and weak forms of opportunism: Impacts of network embeddedness and bilateral TSIs
Fulltext Access 13 Pages 2014
A critical analysis of the “dialogic communications” potential of sub-Saharan African Police Service websites
Fulltext Access 13 Pages 2014
Consumers׳ perception of the complexity of selected household purchase decisions
Fulltext Access 13 Pages 2014
Communicating for organisational legitimacy: The case of the Potchefstroom Fire Protection Association
Fulltext Access 13 Pages 2014
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Fulltext Access 13 Pages 2014
Top executive compensation, regional institutions and Chinese OFDI
Fulltext Access 13 Pages 2014
The Last Planner System in China's construction industry — A SWOT analysis on implementation
Fulltext Access 13 Pages 2014
Implications for strategic IS research of the resource-based theory of the firm: A reflection
Fulltext Access 13 Pages 2014
How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?
Fulltext Access 13 Pages 2014
Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias
Fulltext Access 13 Pages 2014
Outcomes of work–life balance on job satisfaction, life satisfaction and mental health: A study across seven cultures
Fulltext Access 13 Pages 2014
The role of employees' OCB and leaders' hindrance stress in the emergence of self-serving leadership
Fulltext Access 13 Pages 2014
Measurement of the influence of banking automation on unemployment- Analytical study on Syrian banks
Fulltext Access 13 Pages 2014
Decision mode, information and network attachment in the internationalization of SMEs: A configurational and contingency analysis
Fulltext Access 13 Pages 2014
Etude de la relation entre profil du dirigeant, culture et performance des PME gabonaises: clarification des compétences et de la vision
Fulltext Access 13 Pages 2014
Qualité de l’information financière et comportement d’investissement: Cas des entreprises tunisiennes cotées
Fulltext Access 13 Pages 2014
The transformative effect of top management governance choices on project team identity and relationship with the organization — An agency and stewardship approach
Fulltext Access 13 Pages 2014
Investment determinants of young and old Portuguese SMEs: A quantile approach
Fulltext Access 13 Pages 2014
“Drop your boat!”: The discursive co-construction of project renewal. The case of the Darwin mountaineering expedition in Patagonia
Fulltext Access 13 Pages 2014
Stakeholder dynamics and responsibilities in Public–Private Partnerships: A mixed experience
Fulltext Access 13 Pages 2014
From dynamic capabilities to ERP enabled business improvements: The mediating effect of the implementation project
Fulltext Access 13 Pages 2014
Competitive advantage from ERP projects: Examining the role of key implementation drivers
Fulltext Access 13 Pages 2014
Large-scale public venue development and the application of Public–Private Partnerships (PPPs)
Fulltext Access 13 Pages 2014
Predicting e-readiness at firm-level: An analysis of technological, organizational and environmental (TOE) effects on e-maintenance readiness in manufacturing firms
Fulltext Access 13 Pages 2014
International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies
Fulltext Access 13 Pages 2014
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities
Fulltext Access 13 Pages 2014
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