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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Mobile phone customer retention strategies and Chinese e-commerce
Fulltext Access 7 Pages 2013
Use of precedent and antecedent information in strategic cost management
Fulltext Access 8 Pages 2013
When atmospherics lead to inferences of manipulative intent: Its effects on trust and attitude
Fulltext Access 8 Pages 2013
Modeling word-of-mouth usage
Fulltext Access 8 Pages 2013
Performances of Brazilian IPOs backed by private equity
Fulltext Access 8 Pages 2013
How consumers perceive globalization: A multilevel approach
Fulltext Access 8 Pages 2013
Perceiving the value of intangible assets in context
Fulltext Access 8 Pages 2013
Exporting to the far and near abroad
Fulltext Access 8 Pages 2013
Types of contracts and worker absenteeism in Colombia
Fulltext Access 8 Pages 2013
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
Fulltext Access 8 Pages 2013
Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction
Fulltext Access 8 Pages 2013
Culture's impact on consumer complaining responses to embarrassing service failure
Fulltext Access 8 Pages 2013
The impact of emotional labor in a retail environment
Fulltext Access 8 Pages 2013
Customer perceptions of discrimination in service deliveries: Construction and validation of a measurement instrument
Fulltext Access 8 Pages 2013
Get the picture? Visual servicescapes and self-image congruity
Fulltext Access 8 Pages 2013
Tournament theory's perspective of executive pay gaps
Fulltext Access 8 Pages 2013
Real effects of private equity investments: Evidence from European buyouts
Fulltext Access 8 Pages 2013
Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Fulltext Access 8 Pages 2013
Consuming digital technologies and making home
Fulltext Access 8 Pages 2013
Third-party endorsements of CEO quality, managerial discretion, and stakeholder reactions
Fulltext Access 8 Pages 2013
Psychological antecedents and risk on attitudes toward e-customization
Fulltext Access 8 Pages 2013
Strategies, technologies, and organizational learning for developing organizational innovativeness in emerging economies
Fulltext Access 8 Pages 2013
Market valuation of marketing alliances in East Asia: Korean evidence
Fulltext Access 8 Pages 2013
Confucian dynamism and Dunning's framework: Direct and moderation associations in internationalized Chinese private firms
Fulltext Access 8 Pages 2013
Do customer relationships mitigate or amplify failure responses?
Fulltext Access 8 Pages 2013
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Fulltext Access 8 Pages 2013
Knowledge for innovation in Europe: The role of external knowledge on firms' cooperation strategies
Fulltext Access 8 Pages 2013
Adoption of environmental innovations: Analysis from the Waipara wine industry
Fulltext Access 8 Pages 2013
Does storytelling add value to fine Bordeaux wines?
Fulltext Access 8 Pages 2013
Determinants of willingness-to-pay for sustainable wine: Evidence from experimental auctions
Fulltext Access 8 Pages 2013
Developing and applying a place brand identity model: The case of Slovenia
Fulltext Access 8 Pages 2013
City branding: A facilitating framework for stressed satellite cities
Fulltext Access 8 Pages 2013
Understanding China's long-haul outbound travel market: An overlapped segmentation approach
Fulltext Access 8 Pages 2013
Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis
Fulltext Access 8 Pages 2013
Patterns of tourists' emotional responses, satisfaction, and intention to recommend
Fulltext Access 8 Pages 2013
Symbolic consumption of tourism destination brands
Fulltext Access 8 Pages 2013
Tourists' adoption of self-service technologies at resort hotels
Fulltext Access 8 Pages 2013
Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects
Fulltext Access 8 Pages 2013
Too close to collaborate? How geographic proximity could impede entrepreneurship and innovation
Fulltext Access 8 Pages 2013
A typology of adaptive shopping patterns in recession
Fulltext Access 8 Pages 2013
Corporate social responsibility and irresponsibility: A positive theory approach
Fulltext Access 8 Pages 2013
Luxury and sustainable development: Is there a match?
Fulltext Access 8 Pages 2013
Communicating responsibility-practicing irresponsibility in CSR advertisements
Fulltext Access 8 Pages 2013
When consumers doubt, Watch out! The role of CSR skepticism
Fulltext Access 8 Pages 2013
Consumer response to corporate irresponsible behavior: Moral emotions and virtues
Fulltext Access 8 Pages 2013
The emergence of world-class companies in Chile: Analysis of cases and a framework to assess integration decisions
Fulltext Access 8 Pages 2013
What happens when you're lost between happiness and sadness?: Effects on consumers' cognitive responses
Fulltext Access 8 Pages 2013
Is luxury just a female thing? The role of gender in luxury brand consumption
Fulltext Access 8 Pages 2013
Shelf space schemas: Myth or reality?
Fulltext Access 8 Pages 2013
Shopping well-being at the mall: Construct, antecedents, and consequences
Fulltext Access 8 Pages 2013
On the road to addiction: The facilitative and preventive roles of marketing cues
Fulltext Access 8 Pages 2013
Système d’information comptable et contrôle de gestion dans les entreprises camerounaises
Fulltext Access 8 Pages 2013
Efectos de los cambios de precios en el valor de la cartera de clientes: estudio del caso de la venta online de carne de ternera ecológica
Fulltext Access 8 Pages 2013
La construcción de lealtad en comunidades virtuales de marca
Fulltext Access 8 Pages 2013
La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos
Fulltext Access 8 Pages 2013
La competencia lingüística en el Espacio Europeo de Educación Superior desde la perspectiva del docente. El caso español en el contexto europeo
Fulltext Access 8 Pages 2013
Las series audiovisuales como herramienta promocional de un destino turístico: el caso de España
Fulltext Access 8 Pages 2013
Una aproximación teórica a la valoración del doble ajuste en el diseño de la estrategia de recursos humanos
Fulltext Access 8 Pages 2013
Revelación de información sobre clientes, comunidad, empleados y medio ambiente en las entidades financieras españolas a través de las memorias de responsabilidad social corporativa (2007-2010)
Fulltext Access 8 Pages 2013
Le rapport portant sur les éléments du contrôle interne: aller au-delà du reporting réglementaire et analyser les discours
Fulltext Access 8 Pages 2013
The Performance of bank mergers and acquisitions: The case of the commercial bank of Morocco and wafabank
Fulltext Access 8 Pages 2013
Actionnariat salarié comme levier de création de valeur ajoutée et de productivité dans les entreprises camerounaises
Fulltext Access 8 Pages 2013
La structure de propriété et la politique de rachat d’actions en France
Fulltext Access 8 Pages 2013
Les défis de l’intelligence économique au Maroc
Fulltext Access 8 Pages 2013
El efecto saturación del esfuerzo innovador. Una aplicación al distrito industrial textil valenciano
Fulltext Access 8 Pages 2013
Concept extraction and e-commerce applications
Fulltext Access 8 Pages 2013
Superstars and outsiders in online markets: An empirical analysis of electronic books
Fulltext Access 8 Pages 2013
Social commerce research: An integrated view
Fulltext Access 8 Pages 2013
Outstanding knowledge competences and web 2.0 practices for developing successful e-learning project management
Fulltext Access 8 Pages 2013
The view of freedom and standardisation among managers in Swedish construction contractor projects
Fulltext Access 8 Pages 2013
A project sponsor's impact on practice-based learning within projects
Fulltext Access 8 Pages 2013
Sports fans as crisis communicators on social media websites
Fulltext Access 8 Pages 2013
Teaching crisis management in Arab universities: A critical assessment
Fulltext Access 8 Pages 2013
Advertising value equivalence—PR's orphan metric
Fulltext Access 8 Pages 2013
Personal influence and pre-industrial United States: An early relationship model that needs resurgence in U.S. public relations
Fulltext Access 8 Pages 2013
Using value modeling to evaluate social media messages: The case of Hurricane Irene
Fulltext Access 8 Pages 2013
Protecting your brand against the heartbreak of genericide
Fulltext Access 8 Pages 2013
Promoting positive change: Advancing the food well-being paradigm
Fulltext Access 8 Pages 2013
Transformative service research: An agenda for the future
Fulltext Access 8 Pages 2013
Understanding poverty and promoting poverty alleviation through transformative consumer research
Fulltext Access 8 Pages 2013
Conceptualizing a transformative research agenda
Fulltext Access 8 Pages 2013
Understanding service quality in a virtual travel community environment
Fulltext Access 8 Pages 2013
To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Fulltext Access 8 Pages 2013
Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
Fulltext Access 8 Pages 2013
How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
Fulltext Access 8 Pages 2013
Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Fulltext Access 8 Pages 2013
Clothing consumption in two recent EU Member States: A cross-cultural study
Fulltext Access 8 Pages 2013
Entrepreneurial resilience during challenging times
Fulltext Access 8 Pages 2013
Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook, Twitter, and YouTube
Fulltext Access 8 Pages 2013
Contending with Chinese counterfeits: Culture, growth, and management responses
Fulltext Access 8 Pages 2013
Data management regulation: Your company needs an up-to-date data/information management policy
Fulltext Access 8 Pages 2013
A few good women at the top: The China case
Fulltext Access 8 Pages 2013
Tailoring a book program for managers: Why and how
Fulltext Access 8 Pages 2013
How one bad family member can undermine a family firm: Preventing the Fredo effect
Fulltext Access 8 Pages 2013
All pain, no gain? Why adopting sales force automation tools is insufficient for performance improvement
Fulltext Access 8 Pages 2013
Differing views of privacy rights in the EU and U.S., and the resulting challenges to international banking: An interview with Joseph Cannataci
Fulltext Access 8 Pages 2013
Foreign investors in Taiwan: Their roles and government perspectives
Fulltext Access 8 Pages 2013
High frequency trading and dark pools: An interview with John Succo
Fulltext Access 8 Pages 2013
El ajuste contingente entre los sistemas contables de gestión y la estrategia. Un análisis empírico en el sector enoturístico
Fulltext Access 8 Pages 2013
La influencia de las actitudes en la intención de compra del coleccionista
Fulltext Access 8 Pages 2013
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