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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy
Fulltext Access 9 Pages 2013
How do Asia's two most important consumer markets differ? Japanese–Chinese differences in customer satisfaction and its formation
Fulltext Access 9 Pages 2013
Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
Fulltext Access 9 Pages 2013
Dual effect-based market segmentation and price optimization
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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Fulltext Access 9 Pages 2013
Innovation and business success: The mediating role of customer participation
Fulltext Access 9 Pages 2013
The effects of organic labels on global, local, and private brands: More hype than substance?
Fulltext Access 9 Pages 2013
Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
Fulltext Access 9 Pages 2013
Socio-cognitive processes in strategy formation – A conceptual framework
Fulltext Access 9 Pages 2013
Evaluate your business school's writings as if your strategy matters
Fulltext Access 9 Pages 2013
Paving a road to well? How the legal pitfalls of wellness programs can harm organizational performance
Fulltext Access 9 Pages 2013
What monetary rewards can and cannot do: How to show employees the money
Fulltext Access 9 Pages 2013
The challenge of curbing counterfeit prescription drug growth: Preventing the perfect storm
Fulltext Access 9 Pages 2013
Experiential drivers of foreign direct investment by late-comer Asian firms: The Chinese evidence
Fulltext Access 9 Pages 2013
Profitable growth: Avoiding the ‘growth fetish’ in emerging markets
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Chinese foreign direct investment in the United States: Location choice determinants and strategic implications for the State of Indiana
Fulltext Access 9 Pages 2013
International strategies of mid-sized firms: A comparison of Indiana and Guangdong Province
Fulltext Access 9 Pages 2013
Rethinking underemployment and overqualification in organizations: The not so ugly truth
Fulltext Access 9 Pages 2013
Helicopter parents hovering in the workplace: What should HR managers do?
Fulltext Access 9 Pages 2013
Doing good and doing business at the bottom of the pyramid
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So, you want to be a business professor?
Fulltext Access 9 Pages 2013
The supreme struggle: ‘Obamacare’ and the new limits of federal regulation
Fulltext Access 9 Pages 2013
Adequacy versus equivalency: Financial data protection and the U.S.–EU divide
Fulltext Access 9 Pages 2013
Investing on the edge of the world: Sumiyuki Kazama on establishing capital markets in Myanmar
Fulltext Access 9 Pages 2013
Stand by me: Friends, relationship banking, and financial governance in Asia
Fulltext Access 9 Pages 2013
Employee rights protection and financial performance
Fulltext Access 9 Pages 2013
Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms
Fulltext Access 9 Pages 2013
The relationship between the perceived shares of costs and earnings in supplier development programs and supplier satisfaction
Fulltext Access 9 Pages 2013
Supplier development efforts: The suppliers' point of view
Fulltext Access 9 Pages 2013
Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts
Fulltext Access 9 Pages 2013
Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technology
Fulltext Access 9 Pages 2013
The effect of culture and salespersons’ retail service quality on impulse buying
Fulltext Access 9 Pages 2013
The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective
Fulltext Access 9 Pages 2013
Evaluation of international brand alliances: Brand order and consumer ethnocentrism
Fulltext Access 9 Pages 2013
Brand rivalry and community conflict
Fulltext Access 9 Pages 2013
Market munificence and inter-firm information sharing: The moderating effect of specific assets
Fulltext Access 9 Pages 2013
The pursuit of knowledge transfer activities: An efficiency analysis of Spanish universities
Fulltext Access 9 Pages 2013
The CSR bottom line: Preventing corporate social irresponsibility
Fulltext Access 9 Pages 2013
Financial system fragility
Fulltext Access 9 Pages 2013
Investor reaction to positive and negative corporate social events
Fulltext Access 9 Pages 2013
Willingness-to-punish the corporate brand for corporate social irresponsibility
Fulltext Access 9 Pages 2013
Listening to workers: The overtime versus hiring dilemma
Fulltext Access 9 Pages 2013
Estimating willingness-to-pay and financial feasibility in small water projects in El Salvador
Fulltext Access 9 Pages 2013
Employee perception of CSR activities: Its antecedents and consequences
Fulltext Access 9 Pages 2013
The mere categorization effect for complex products: The moderating role of expertise and affect
Fulltext Access 9 Pages 2013
Retail relationships in a digital age
Fulltext Access 9 Pages 2013
Macroeconomic antecedents to U.S. investment in Latin America
Fulltext Access 9 Pages 2013
Managerial competencies and career advancement: A comparative study of managers in two countries
Fulltext Access 9 Pages 2013
Differentiated effects of formal and informal institutional distance between countries on the environmental performance of multinational enterprises
Fulltext Access 9 Pages 2013
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Fulltext Access 9 Pages 2013
Under what conditions will social commerce business models survive?
Fulltext Access 9 Pages 2013
The donor is in the details
Fulltext Access 9 Pages 2013
Seeing green: Mere exposure to money triggers a business decision frame and unethical outcomes
Fulltext Access 9 Pages 2013
The psychological costs of knowledge specialization in groups: Unique expertise leaves you out of the loop
Fulltext Access 9 Pages 2013
The mediating effects of leader integrity with transparency in communication and work engagement/performance
Fulltext Access 9 Pages 2013
Human resource information systems: Information security concerns for organizations
Fulltext Access 9 Pages 2013
How strategic considerations influence decision making on e-HRM applications
Fulltext Access 9 Pages 2013
Organizational political climate: Shared perceptions about the building and use of power bases
Fulltext Access 9 Pages 2013
The influence of director stock ownership and board discussion transparency on financial reporting quality
Fulltext Access 9 Pages 2013
On the effect of mobile phone on migrant remittances: A closer look at international transfers
Fulltext Access 9 Pages 2013
The impact of information and communication technologies on the costs of democracy
Fulltext Access 9 Pages 2013
Bid evaluation behavior in online procurement auctions involving technical and business experts
Fulltext Access 9 Pages 2013
The determinants of continuous use of social networking sites: An empirical study on Taiwanese journal-type bloggers’ continuous self-disclosure behavior
Fulltext Access 9 Pages 2013
The effects of de-energizing ties in organizations and how to manage them
Fulltext Access 9 Pages 2013
Decision model for allocating human resources in information system projects
Fulltext Access 9 Pages 2013
How to manage international development (ID) projects successfully. Is the PMD Pro1 Guide going to the right direction?
Fulltext Access 9 Pages 2013
Balancing control and flexibility in joint risk management: Lessons learned from two construction projects
Fulltext Access 9 Pages 2013
Exploration and exploitation in project-based organizations: Development and diffusion of knowledge at different organizational levels in construction companies
Fulltext Access 9 Pages 2013
Factors affecting effectiveness and efficiency of analyzing stakeholders' needs at the briefing stage of public private partnership projects
Fulltext Access 9 Pages 2013
The linguistic turn in project conceptualization
Fulltext Access 9 Pages 2013
Dynamic modeling of labor productivity in construction projects
Fulltext Access 9 Pages 2013
Historic evolution of public relations in Japan
Fulltext Access 9 Pages 2013
Countering accusations with inoculation: The moderating role of consumer-company identification
Fulltext Access 9 Pages 2013
Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’
Fulltext Access 9 Pages 2013
Using social media dialogically: Public relations role in reviving democracy
Fulltext Access 9 Pages 2013
Examining the differential use of global integration mechanisms across HRM practices: Evidence from China
Fulltext Access 9 Pages 2013
Las experiencias insatisfactorias en restaurantes y el boca-oído negativo
Fulltext Access 9 Pages 2013
Relationship between family and non-family social capital: The case of Spanish family firms
Fulltext Access 9 Pages 2013
The board structure and firm performance in SMEs: Evidence from Spain
Fulltext Access 9 Pages 2013
Las cajas de ahorros españolas: ¿una pretendida reordenación bajo criterios de racionalidad económica y social?
Fulltext Access 9 Pages 2013
L’impact de la participation bancaire dans le capital des entreprises sur la politique de distribution des dividendes
Fulltext Access 9 Pages 2013
Consommation de mode chez les adolescents: Rôle des processus identitaires
Fulltext Access 9 Pages 2013
Analyse des ecarts de previsions de benefices dans les notes d’information des introductions en bourse: Cas de la bourse de Casablanca
Fulltext Access 9 Pages 2013
Le rôle de la performance logistique dans la satisfaction des consommateurs: Investigation dans la grande distribution
Fulltext Access 9 Pages 2013
Sub-national institutions, firm strategies, and firm performance: A multilevel study of private manufacturing firms in Vietnam
Fulltext Access 9 Pages 2013
An exploration of multinational enterprise knowledge resources and foreign subsidiary performance
Fulltext Access 9 Pages 2013
Statistical power in international business research: Study levels and data types
Fulltext Access 9 Pages 2013
Compressed Development: Global value chains, multinational enterprises and human resource development in 21st century Asia
Fulltext Access 9 Pages 2013
Is the universe of democracy, rhetoric, and public relations whole cloth or three separate galaxies?
Fulltext Access 9 Pages 2013
Delegating effectively across cultures
Fulltext Access 9 Pages 2013
When global virtual teams share knowledge: Media richness, cultural difference and language commonality
Fulltext Access 9 Pages 2013
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Fulltext Access 9 Pages 2013
A resource dependence perspective of EMNE FDI strategy
Fulltext Access 9 Pages 2013
Exploring a secretive organization
Fulltext Access 9 Pages 2013
Leveraging intellectual capital in innovation networks
Fulltext Access 9 Pages 2013
The portrayal of professional and managerial women in North American films
Fulltext Access 9 Pages 2013
Are you a mentor, a helper or a rescuer?
Fulltext Access 9 Pages 2013
Generating eustress by challenging employees
Fulltext Access 9 Pages 2013
Leader Ethos and Big-C Character
Fulltext Access 9 Pages 2013
Facebook and personnel selection:
Fulltext Access 9 Pages 2013
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