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Marketing Research Articles

Shared leadership effectiveness in independent professional teams
Fulltext Access 10 Pages 2013
Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin
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The crossover-dialog approach: The importance of multiple methods for international business
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Human resource management practices and organizational social capital: The role of industrial characteristics
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Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
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Deciphering antecedents of organizational innovation
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Developing strategic supplier networks: An institutional perspective
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Do partners in international strategic alliances share resources, costs, and risks?
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Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
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Do perceived pioneering advantages lead to first-mover decisions?
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Influences of organizational investments in social capital on service employee commitment and performance
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Designing service quality to survive: Empirical evidence from Chinese new ventures
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Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
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Innovation in public services: The case of Spanish local government
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Impact of M&As on organizational performance: The moderating role of HRM centrality
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Rationality and dual process models of reasoning in managerial cognition and decision making
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The early evolution of the foundations for behavioral organization theory and strategy
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Collective bargaining and public policy: Pathways to work-family policy adoption in Australia and the United States
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Getting the right payoff from customer penalty fees
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It's how you frame it: Transformational leadership and the meaning of work
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Resilience: Continuous renewal of competitive advantages
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How much is too much? The limits to generous treatment of stakeholders
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A Facebook ‘friend’ request from the boss: Too close for comfort?
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My Chevrolet: A case study of Brazilian innovation and entrepreneurship
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Are U.S. exports influenced by stronger IPR protection measures in recipient markets?
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E-mentoring: The adoption process and innovation challenge
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The development of post-project buyer–seller interaction in service-intensive projects
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Power priorities in buyer–seller relationships: A comparative analysis
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More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction
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Network process analysis: An event-based approach to study business network dynamics
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Supplier representative activities and customer perceived value in complex industrial solutions
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Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
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Supplier integration in new product development: Computer mediated communication, knowledge exchange and buyer performance
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Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
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Making partner relationship management systems work: The role of partnership governance mechanisms
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Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions
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Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
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Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences
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Avoiding a “me” versus “we” dilemma: Using performance management to turn teams into a source of competitive advantage
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What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy
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Investigating the determinants of contribution value in Wikipedia
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Consumer attitudes towards mobile marketing in the smart phone era
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Examining the influence of intermediaries in facilitating e-government adoption: An empirical investigation
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Appealing to Internet-based freelance developers in smartphone application marketplaces
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Information privacy, gender differences, and intrinsic motivation in the workplace
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Leveraging social grouping for trust building in foreign electronic commerce firms: An exploratory study
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Too busy to help: Antecedents and outcomes of interactional justice in web-based service encounters
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Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research
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Consumer engagement in a virtual brand community: An exploratory analysis
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Regional knowledge production and entrepreneurial firm creation: Spatial Dynamic Analyses
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Cheap talk and credibility: The consequences of confidence and accuracy on advisor credibility and persuasiveness
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Limitations and constraints of the institutional change in the electricity sector: Case of ALGERIA-
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The Reality of Implementing International Accounting Standard 36 “Impairment of Assets” in Jordanian Industrial Companies Shareholders
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Crowdsourcing, Outsourcing to Obtain a Creativity Group
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Repatriates as a Source of Competitive Advantage
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What is character and why it really does matter
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It's Time to Add the Employee Dimension to the Balanced Scorecard
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Collaboration that goes beyond co-op-eration: It's not just “if” but “how” sharing occurs that makes the difference
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Leading global virtual teams to success
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Defensive reactions to slim female images in advertising: The moderating role of mode of exposure
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Reciprocal trust mediates deep transfer of learning between games of strategic interaction
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Relative performance and implicit incentives in the intergroup prisoner’s dilemma
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Goal setting in teams: The impact of learning and performance goals on process and performance
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Embedding knowledge and value of a brand into sustainability for differentiation
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Outcome interdependence shapes the effects of prevention focus on team processes and performance
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Integrity's place among the character strengths of middle-level managers and top-level executives
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Developmental leadership and organizational citizenship behavior: Mediating effects of self-determination, supervisor identification, and organizational identification
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Complementary person–culture values fit and hierarchical career status
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Unraveling the importance of the quantity and the quality of workers’ motivation for well-being: A person-centered perspective
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Work, family and community support as predictors of work–family conflict: A study of low-income workers
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Work-family boundary strategies: Stability and alignment between preferred and enacted boundaries
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Identifying support functions in developmental relationships: A self-determination perspective
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University students' causal conceptions about social mobility: Diverging pathways for believers in personal merit and luck
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Unemployment and underemployment: A narrative analysis about loss
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Mindfulness, authentic functioning, and work engagement: A growth modeling approach
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Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms
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A Eurasian (or a Soviet) Union? Consequences of further economic integration in the Commonwealth of Independent States
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The secret to true service innovation
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Limits to growing customer value: Being squeezed between the past and the future
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The balanced scorecard in China: Does it work?
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Anticipating, preventing, and surviving secondary boycotts
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Sabotage in the financial system: Lessons from Veblen
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Gestión de la Calidad Total e indicadores no financieros: reflejo del valor de la certificación ISO 9001:2000
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Las presiones institucionales del entorno medioambiental: aplicación a los campos de golf
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Apoyo percibido del supervisor, capacidad política de los ingenieros y resultados
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El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento
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Cooperación y competencia como antecedentes de la innovación de producto. ¿Aplican las empresas nuevas y establecidas una lógica diferenciada?
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Evaluación de la eficiencia y la productividad en el sector hotelero español: un análisis regional
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Development and validation of a short form for the multidimensional work ethic profile
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L’adoption des produits cosmétiques par les consommateurs camerounais: La forte incidence de la nouveauté perçue, de l’innovativité, de l’implication et des valeurs
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Importance relative des mesures de performance non financières dans les contrats de rémunération des dirigeants, un moyen de réduction de l’ampleur de la gestion de résultat
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Dispositional affectivity and work outcomes of expatriates
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Is cultural distance a bane or a boon for cross-border acquisition performance?
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International ambidexterity and firm performance in small emerging economies
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The impact of cultural differences on technology adoption
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Gender and business performance
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HR practices from the perspective of managers and employees in multinational enterprises in China: Alignment issues and implications
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Cultural intelligence as a predictor of expatriate adjustment and performance in Malaysia
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Localized poaching and skills shortages of manufacturing employees among MNEs in China
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Sustainability as corporate culture of a brand for superior performance
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