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Marketing Research Articles

Keeping ahead of the curve: Meeting student needs in graduate business education in the 21st century
Fulltext Access 11 Pages 2013
Coordinating intra-sector services in healthcare: Requirements and elements that managers should take into account
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New contributions from old sources: Recovering Barnard’s science and revitalizing the Carnegie School
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The mutual influence of Environmental Management Systems and the EU ETS: Findings for the Italian pulp and paper industry
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From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
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Inaction speaks louder than words: The problems of passivity
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What do we make of Japan? Myths and realities
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Maquiladoras in the 21st century: Six strategies for success
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Technology designed to combat fakes in the global supply chain
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Beyond cops and robbers: The contextual challenge driving the multinational corporation public crisis in China and Russia
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Lessons learned from Brazilian multinationals’ internationalization strategies
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How to reduce turnover intentions in the family business: Managing centripetal and centrifugal forces
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Preserving the integrity of knowledge and information in R&D
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Decentralization and contracting out: A new pattern for internal and external boundaries of the firm
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Lies, damned lies, and project plans: Recurring human errors that can ruin the project planning process
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Policy takers or policy makers? The lobbying of global banking regulators
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Estrategias de gestión del valor de marca en los destinos enoturísticos
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La adopción del e-Gobierno en entornos voluntarios
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: un análisis desde la perspectiva del marketing de relaciones
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Un análisis empírico de la diferenciación horizontal de los polígonos industriales gallegos
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La cultura colectivista como determinante del desempeño organizativo mediante las prácticas de recursos humanos
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Señales de inversión basadas en un índice de aversión al riesgo
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What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
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¿Difiere la rentabilidad y el riesgo en los fondos de inversión no convencionales?
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Capacidades de investigación y directivas: señales informativas en la salida a bolsa de las empresas de base tecnológica
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Corporate social responsibility at the base of the pyramid
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Analysis of the moderating role of the gender variable in service recovery processes
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Determinants of a lasting purchase: The case of the tattoo patron
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Tracing reputation risks in retailing and higher-education services
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Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing
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Age matters: How developmental stages of adulthood affect customer reaction to complaint handling efforts
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The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory
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Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers
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In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
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Making a profit with R&D services — The critical role of relational capital
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Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
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Combining effects of internal resources, entrepreneur characteristics and KIS on new firms
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Innovation in knowledge-intensive industries: The double-edged sword of coopetition
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La internacionalización como variable moderadora en las estrategias fabricante-distribuidor
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Discourses on corporate social ir/responsibility in the financial sector
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Antecedents and outcomes of strategic thinking
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Regulations and soundness of insurance firms: International evidence
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Influence of gender and financing on tourist company growth
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Informational networks and innovation in mature industrial clusters
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CSR and the national institutional context: The case of South Korea
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Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
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Enabling service innovation: A dynamic capabilities approach
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Challenges and strategies for global human resource executives: Perspectives from Canada and the United States
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Managerial sensemaking of interaction within business relationships: A cultural perspective
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Uncertainty, pluralism, and the knowledge-based theory of the firm: From J.-C. Spender’s contribution to a socio-cognitive approach
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The relationship among power types, political games, game players, and information system project outcomes — A multiple-case study
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Regulatory focus in economic contexts
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Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
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Preference exploration and learning: the role of intensiveness and extensiveness of experience
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Is power powerful? Power, confidence, and goal pursuit
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Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements
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Customer satisfaction and consumer expenditure in selected European countries
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How contracts and enforcement explain transaction outcomes
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Talent management and the relevance of context: Towards a pluralistic approach
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What is the meaning of ‘talent’ in the world of work?
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Flipping markets to virtue with qui tam and restorative justice
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Automated buyer profiling control based on human privacy attitudes
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Delay causes in Iran gas pipeline projects
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Generosity, greed, norms, and death – Differential effects of mortality salience on charitable behavior
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Escalation in major projects: Lessons from the Channel Fixed Link
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The interplay between leadership and organizational culture in the Turkish construction sector
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The impact of a delivery project's business model in a project-based firm
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Flexible contracts to cope with uncertainty in public–private partnerships
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Estimating a project's profitability: A longitudinal approach
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Constructing the market position of a project-based firm
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A critical analysis of recent advances in the techniques for the evaluation of renewable energy projects
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The impact of a call centre on communication in a programme and its projects
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Applying Actor–Network Theory as a sensemaking framework for complex organisational change programs
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Public relations and business responses to the civil rights movement
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Challenges in framing women's rights as human rights at the domestic level: A case study of NGOs in the post-Soviet countries
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Rule-breaking, crime, and entrepreneurship: A replication and extension study with 37-year longitudinal data
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Analyse de l’impact du conseil d’administration sur la performance des banques conventionnelles Malaisiennes
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Le rôle des banques dans la gouvernance des entreprises non financières
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Functional versus dysfunctional team change: Problem diagnosis and structural feedback for self-managed teams
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Past decisions do affect future choices: An experimental demonstration
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When waiting to choose increases patience
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Diversity mindsets and the performance of diverse teams
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Perfectionism and performance among STEM students
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Development of indigenous basic interest scales: Re-structuring the Icelandic interest space
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Coping with unemployment: Personality, role demands, and time structure
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Identification of a dispositional tendency to experience work–family spillover
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Constructing careers through narrative and music: An analysis of Desert Island Discs
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Psychological contract breach, affective commitment to organization and supervisor, and newcomer adjustment: A three-wave moderated mediation model
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Government websites and social media's influence on government-public relationships
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The role of career competencies in the Job Demands — Resources model
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Career benefits associated with mentoring for mentors: A meta-analysis
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Changes in situational and dispositional factors as predictors of job satisfaction
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Adapting to change: The value of change information and meaning-making
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Daily affect spillover from work to home: Detachment from work and sleep as moderators
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From anchors to orientations: Towards a contemporary theory of career preferences
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Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
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Using Internet Behavior to Deliver Relevant Television Commercials
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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Fulltext Access 11 Pages 2013
Social learning increases the acceptance and the efficiency of punishment institutions in social dilemmas
Fulltext Access 11 Pages 2013
Giving to whom? Altruism in different types of relationships
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