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Marketing Research Articles

Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
Fulltext Access 11 Pages 2015
Exploring and exploiting network relationships to commercialize technology: A biofuel case
Fulltext Access 11 Pages 2015
Caught in the middle: Buying from markets and selling to networks
Fulltext Access 11 Pages 2015
Bidirectional associations between descriptive and injunctive norms
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Mere exposure affects perceived descriptive norms: Implications for personal preferences and trust
Fulltext Access 11 Pages 2015
Responses to normative and norm-violating behavior: Culture, job mobility, and social inclusion and exclusion
Fulltext Access 11 Pages 2015
Accommodating taste heterogeneity and desired substitution pattern in exit choices of pedestrian crowd evacuees using a mixed nested logit model
Fulltext Access 11 Pages 2015
Response time patterns in a stated choice experiment
Fulltext Access 11 Pages 2015
Social network influence on consistent choice
Fulltext Access 11 Pages 2015
Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role?
Fulltext Access 11 Pages 2015
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Fulltext Access 11 Pages 2015
Corporate social and environmental responsibility in services: Will consumers pay for it?
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Retail atmospherics: The impact of a brand dictated theme
Fulltext Access 11 Pages 2015
Leveraging boundary spanning capabilities to encourage supplier investment: A comparative study
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“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception
Fulltext Access 11 Pages 2015
Consumers between supermarket shelves: The influence of inter-personal distance on consumer behavior
Fulltext Access 11 Pages 2015
The effect of justice in the history of loyalty: A study in failure recovery in the retail context
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Effects of loyalty program rewards on store loyalty
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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
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Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
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Government intervention and corporate policies: Evidence from China
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Network behavior as driving forces for tourism flows
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The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Fulltext Access 11 Pages 2015
You are what you speak? Globalization, multilingualism, consumer dispositions and consumption
Fulltext Access 11 Pages 2015
Consumer brand relationships research: A bibliometric citation meta-analysis
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Opening the black box of the role of accounting practices in the fuzzy front-end of product innovation
Fulltext Access 11 Pages 2015
How to compete effectively against low-cost competitors
Fulltext Access 11 Pages 2015
Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation
Fulltext Access 11 Pages 2015
Social media and related technology: Drivers of change in managing the contemporary sales force
Fulltext Access 11 Pages 2015
Flawed by design: Why Penn State's recent governance reforms won't work and what should be done instead
Fulltext Access 11 Pages 2015
Social media and human need satisfaction: Implications for social media marketing
Fulltext Access 11 Pages 2015
Designing branded mobile apps: Fundamentals and recommendations
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Lending to women in microfinance: Role of social trust
Fulltext Access 11 Pages 2015
Market entry modes in a multipolar world: Untangling the moderating effect of the political environment
Fulltext Access 11 Pages 2015
Context, law and reinvestment decisions: Why the transitional periphery differs from other post-state socialist economies
Fulltext Access 11 Pages 2015
Employee Engagement and Positive Psychological Capital
Fulltext Access 11 Pages 2015
Forecasting and leader performance: Objective cognition in a socio-organizational context
Fulltext Access 11 Pages 2015
The roles of money and business deals in network structures
Fulltext Access 11 Pages 2015
Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
Fulltext Access 11 Pages 2015
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
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Is more supply chain integration always beneficial to financial performance?
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Developing an eco-capability through environmental orientation and organizational innovativeness
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How does trust affect alliance performance? The mediating role of resource sharing
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Beyond network pictures: Situational strategizing in network context
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What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies
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Complex technological knowledge and value creation in science-to-industry technology transfer projects: The moderating effect of absorptive capacity
Fulltext Access 11 Pages 2015
Absorbing knowledge from supply-chain, industry and science: The distinct moderating role of formal liaison devices on new product development and novelty
Fulltext Access 11 Pages 2015
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Fulltext Access 11 Pages 2015
Influences of cross-functional collaboration and knowledge creation on technology commercialization: Evidence from high-tech industries
Fulltext Access 11 Pages 2015
Toward a typological view of buyer-supplier relationships: Challenging the unidimensional relationship continuum
Fulltext Access 11 Pages 2015
The career impact of winning an external work-related award
Fulltext Access 11 Pages 2015
When vigilance prevails: The effect of regulatory focus and accountability on integrative negotiation outcomes
Fulltext Access 11 Pages 2015
Performance pay or redistribution? Cultural differences in just-world beliefs and preferences for wage inequality
Fulltext Access 11 Pages 2015
Perceiving outcomes as determined by external forces: The role of event construal in attenuating the outcome bias
Fulltext Access 11 Pages 2015
Time pressure reverses risk preferences
Fulltext Access 11 Pages 2015
Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment
Fulltext Access 11 Pages 2015
Wide of the mark: Evidence on the underlying causes of overprecision in judgment
Fulltext Access 11 Pages 2015
When feelings obscure reason: The impact of leaders' explicit and emotional knowledge transfer on shareholder reactions
Fulltext Access 11 Pages 2015
Job search self-efficacy: Reconceptualizing the construct and its measurement
Fulltext Access 11 Pages 2015
The relationship between employment quality and work-related well-being in the European Labor Force
Fulltext Access 11 Pages 2015
The effectiveness of sources of support in career decision-making: A two-year follow-up
Fulltext Access 11 Pages 2015
Personal and social aspects of professional identity.: An extension of Marcia's identity status model applied to a sample of university students
Fulltext Access 11 Pages 2015
Work engagement during life-span: The role of interaction outside the organization and task significance
Fulltext Access 11 Pages 2015
Leadership in a Complex World
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Relating the Spherical representation of vocational interests to the HEXACO personality model
Fulltext Access 11 Pages 2015
Fostering networking behavior, career planning and optimism, and subjective career success: An intervention study
Fulltext Access 11 Pages 2015
Spiritual resources as antecedents of clergy well-being: The importance of occupationally specific variables
Fulltext Access 11 Pages 2015
Antecedents and consequences to perceived career goal–progress discrepancies
Fulltext Access 11 Pages 2015
Managerial motivational profiles: Composition, antecedents, and consequences
Fulltext Access 11 Pages 2015
The stability of aspect-based career preferences and of the recommended list of occupations derived from them
Fulltext Access 11 Pages 2015
Goal engagement in coping with occupational uncertainty predicts favorable career-related outcomes
Fulltext Access 11 Pages 2015
Project benefit management: A conceptual framework of target benefit formulation
Fulltext Access 11 Pages 2015
Learning between projects: More than sending messages in bottles
Fulltext Access 11 Pages 2015
Evolutionary analysis of the collaboration networks within National Quality Award Projects of China
Fulltext Access 11 Pages 2015
Damaged identities: Examining identity regulation and identity work of Gulf project managers
Fulltext Access 11 Pages 2015
Analyzing business-to-business relationships in an Arab context
Fulltext Access 11 Pages 2015
The determinants of firms' PhD recruitment to undertake R&D activities
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Core self-evaluations and workplace deviance: The role of resources and self-regulation
Fulltext Access 11 Pages 2015
Adoption and use of work-life initiatives: Looking at the influence of institutional pressures and gender
Fulltext Access 11 Pages 2015
Influence of pre-graduation international experiences on early career internationalization: The mediation effect of career capital
Fulltext Access 11 Pages 2015
Professional and personal social networks: A bridge to entrepreneurship for academics?
Fulltext Access 11 Pages 2015
Does media reputation affect properties of accounts payable?
Fulltext Access 11 Pages 2015
Tapping the innovative business potential of innovation contests
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Profit from poetry: Bards, brands, and burnished bottom lines
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Social capital configuration and the contingent value of the cross-national diversity: A multi-group analysis
Fulltext Access 11 Pages 2015
The mediating effect of strategic human resource practices on knowledge management and firm performance
Fulltext Access 11 Pages 2015
The impact of intangibles on value creation: Comparative analysis of the Gu and Lev methodology for the United States software and hardware sector
Fulltext Access 11 Pages 2015
Entrepreneurial competence in managing partnerships and partnership knowledge exchange: Impact on performance differences in export expansion stages
Fulltext Access 11 Pages 2015
Prior ties and trust development in project teams – A case study from the construction industry
Fulltext Access 11 Pages 2015
Reducing cultural uncertainty through experience gained in the domestic market
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Accelerated internationalization and resource leverage strategizing: The case of Chinese wind turbine manufacturers
Fulltext Access 11 Pages 2015
Political strategies, entrepreneurial overconfidence and foreign direct investment in developing countries
Fulltext Access 11 Pages 2015
Is a global nonmarket strategy possible? Economic integration in a multipolar world order
Fulltext Access 11 Pages 2015
Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures
Fulltext Access 11 Pages 2015
Unpacking knowledge transfer and learning paradoxes in international strategic alliances: Contextual differences matter
Fulltext Access 11 Pages 2015
Information technology and partnership dynamic capabilities in international subcontracting relationships
Fulltext Access 11 Pages 2015
The wealth effects of acquiring foreign divested assets
Fulltext Access 11 Pages 2015
Subsidiary exploration and the innovative performance of large multinational corporations
Fulltext Access 11 Pages 2015
International returnees as outside directors: A catalyst for strategic adaptation under institutional pressure
Fulltext Access 11 Pages 2015
High-tech firms’ international acquisition performance: The influence of host country property rights protection
Fulltext Access 11 Pages 2015
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