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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Understanding the relationships between motivators and effort in crowdsourcing marketplaces: A nonlinear analysis
Fulltext Access 10 Pages 2015
Network graffiti: Interaction as sensemaking
Fulltext Access 10 Pages 2015
Does the use of knowledge integration mechanisms enhance product innovativeness?
Fulltext Access 10 Pages 2015
Dual capabilities and organizational learning in new product market performance
Fulltext Access 10 Pages 2015
Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier
Fulltext Access 10 Pages 2015
Service leadership for adaptive selling and effective customer service teams
Fulltext Access 10 Pages 2015
Economic consequences of alternative make-or-buy configurations
Fulltext Access 10 Pages 2015
Market-based reforms, synchronization and product innovation
Fulltext Access 10 Pages 2015
Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment
Fulltext Access 10 Pages 2015
Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements
Fulltext Access 10 Pages 2015
On the relevance of reports—Integrating an automated archiving component into a business intelligence system
Fulltext Access 10 Pages 2015
The effect of wine policy on the emerging cold-hardy wine industry in the northern U.S. states
Fulltext Access 10 Pages 2015
Perception of wine labels by Hong Kong Chinese consumers
Fulltext Access 10 Pages 2015
Operational hedging in foreign direct investments under volatile and divergent exchange rates across countries
Fulltext Access 10 Pages 2015
A European perspective on country moderation effects: Environmental management systems and sustainability-related human resource benefits
Fulltext Access 10 Pages 2015
International and domestic dynamics of intellectual property protection
Fulltext Access 10 Pages 2015
Foreign subsidiary top manager nationality and language policy: The moderating effects of subsidiary age and size
Fulltext Access 10 Pages 2015
Do I stay or do I go? Sub-national drivers for post-entry subsidiary development
Fulltext Access 10 Pages 2015
Local complementary inputs as drivers of entry mode choices: The case of US investments in Brazil
Fulltext Access 10 Pages 2015
The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry
Fulltext Access 10 Pages 2015
Communicating forecasts: The simplicity of simulated experience
Fulltext Access 10 Pages 2015
Simple versus complex selection rules for forecasting many time series
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An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
Fulltext Access 10 Pages 2015
Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption
Fulltext Access 10 Pages 2015
Knowledge as a key in the relationship between high-performance work systems and workforce productivity
Fulltext Access 10 Pages 2015
Consumer animosity and foreign direct investment: An investigation of consumer responses
Fulltext Access 10 Pages 2015
Knowing when to acquire: The case of multinational technology firms
Fulltext Access 10 Pages 2015
Managing internal digital publics: What matters is digital age not digital nativity
Fulltext Access 10 Pages 2015
Just like a fine wine? Age, emotional intelligence, and cross-cultural adjustment
Fulltext Access 10 Pages 2015
How global careers unfold in practice: Evidence from international project work
Fulltext Access 10 Pages 2015
Footprints in the Sand: Denise Rousseau
Fulltext Access 10 Pages 2015
Racing to the bottom: The negative consequences of organizational speed
Fulltext Access 10 Pages 2015
Societal threat and cultural variation in the strength of social norms: An evolutionary basis
Fulltext Access 10 Pages 2015
Competencies of project managers in international NGOs: Perceptions of practitioners
Fulltext Access 10 Pages 2015
Implementing systems thinking to manage risk in public private partnership projects
Fulltext Access 10 Pages 2015
Discovering Chinese sentence patterns for feature-based opinion summarization
Fulltext Access 10 Pages 2015
Hope as a resource for career exploration: Examining incremental and cross-lagged effects
Fulltext Access 10 Pages 2015
The preference to work for a man or a woman: A matter of sex and gender?
Fulltext Access 10 Pages 2015
The influence of social comparison on career decision-making: Vocational identity as a moderator and regret as a mediator
Fulltext Access 10 Pages 2015
Career indecision and career exploration among older French adolescents: The specific role of general trait anxiety and future school and career anxiety
Fulltext Access 10 Pages 2015
A culture-sensitive approach in the development of the Career Adapt-Abilities Scale in Iceland: Theoretical and operational considerations
Fulltext Access 10 Pages 2015
Manifestations of intelligence: Expanding the measurement space to reconsider specific cognitive abilities
Fulltext Access 10 Pages 2015
Synthesizing results of multiple randomized experiments to establish causality in mediation testing
Fulltext Access 10 Pages 2015
Lean Marketing: Know who not to advertise to!
Fulltext Access 10 Pages 2015
State ownership and market orientation in China's public firms: An agency theory perspective
Fulltext Access 10 Pages 2015
A dynamic data driven-based semi-distributed reputation mechanism in unknown networks
Fulltext Access 10 Pages 2015
A Secure M-Commerce System based on credit card transaction
Fulltext Access 10 Pages 2015
A dialectical perspective on burnout and engagement
Fulltext Access 10 Pages 2015
Overcoming resistance to change in engineering and construction: Change management factors for owner organizations
Fulltext Access 10 Pages 2015
Construction safety personnel's perceptions of safety training practices
Fulltext Access 10 Pages 2015
The effects of project characteristics on adopting relational transaction strategies
Fulltext Access 10 Pages 2015
Tipping the balance: A decision-making model for localization in global public relations agencies
Fulltext Access 10 Pages 2015
Corporate political strategy and liability of foreignness: Similarities and differences between local and foreign firms in the South African Health Sector
Fulltext Access 10 Pages 2015
Working while studying at university: The relationship between work benefits and demands and engagement and well-being
Fulltext Access 10 Pages 2015
Not so lonely at the top: The relationship between power and loneliness
Fulltext Access 10 Pages 2015
Work-report formats and overbilling: How unit-reporting vs. cost-reporting increases accountability and decreases overbilling
Fulltext Access 10 Pages 2015
Predicting what we will like: Asking a stranger can be as good as asking a friend
Fulltext Access 10 Pages 2015
Who you are is where you are: Antecedents and consequences of locating the self in the brain or the heart
Fulltext Access 10 Pages 2015
Framing effects in justice perceptions: Prospect theory and counterfactuals
Fulltext Access 10 Pages 2015
Developing responsible global leaders through corporate-sponsored international volunteerism programs
Fulltext Access 10 Pages 2015
Character matters: Character dimensions' impact on leader performance and outcomes
Fulltext Access 10 Pages 2015
Costly comparisons
Fulltext Access 10 Pages 2015
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Fulltext Access 11 Pages 2015
Rational and behavioural predictors of pre-retirement cash-outs
Fulltext Access 11 Pages 2015
Acts of emptying promote self-focus: A perceived resource deficiency perspective
Fulltext Access 11 Pages 2015
How are citizens' public service choices supported in quasi-markets?
Fulltext Access 11 Pages 2015
On the efficacy of smartphone security: A critical analysis of modifications in business students' practices over time
Fulltext Access 11 Pages 2015
Socializing in emergencies-A review of the use of social media in emergency situations
Fulltext Access 11 Pages 2015
How information technology influences environmental performance: Empirical evidence from China
Fulltext Access 11 Pages 2015
Lean tools and methods to support efficient knowledge creation
Fulltext Access 11 Pages 2015
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Fulltext Access 11 Pages 2015
Social scientists’ data sharing behaviors: Investigating the roles of individual motivations, institutional pressures, and data repositories
Fulltext Access 11 Pages 2015
Emergence of entrepreneurial behaviour: The role of age-based self-image
Fulltext Access 11 Pages 2015
Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
Fulltext Access 11 Pages 2015
Network position and tourism firms' co-branding practice
Fulltext Access 11 Pages 2015
Unraveling the link between managerial risk-taking and innovation: The mediating role of a risk-taking climate
Fulltext Access 11 Pages 2015
Business relationship process management as company dynamic capability improving relationship portfolio
Fulltext Access 11 Pages 2015
The complexity of trust in business collaborations
Fulltext Access 11 Pages 2015
The relationship between e-lifestyle and Internet advertising avoidance
Fulltext Access 11 Pages 2015
The common threads of national cultures
Fulltext Access 11 Pages 2015
Virtual community, purchasing behaviour, and emotional well-being
Fulltext Access 11 Pages 2015
Technological catch-up by component suppliers in the Pakistani automotive industry: A four-dimensional analysis
Fulltext Access 11 Pages 2015
The use of Web analytics for digital marketing performance measurement
Fulltext Access 11 Pages 2015
What do customers get and give in return for loyalty program membership?
Fulltext Access 11 Pages 2015
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Fulltext Access 11 Pages 2015
Storytelling by the sales force and its effect on buyer–seller exchange
Fulltext Access 11 Pages 2015
Antecedents to and outcomes of reverse logistics metrics
Fulltext Access 11 Pages 2015
Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption
Fulltext Access 11 Pages 2015
Culture change and globalization: The unresolved debate between cross-national and cross-cultural classifications
Fulltext Access 11 Pages 2015
Facilitators, characteristics, and impacts of Twitter use: Theoretical analysis and empirical illustration
Fulltext Access 11 Pages 2015
Career decision-making profiles and career decision-making difficulties: A cross-cultural comparison among US, Israeli, and Chinese samples
Fulltext Access 11 Pages 2015
Creating shared views of customers: Individuals as sense-makers in multinational companies
Fulltext Access 11 Pages 2015
The role of passion for work and need satisfaction in psychological adjustment to retirement
Fulltext Access 11 Pages 2015
Deep-level and surface-level individual differences and applicant attraction to organizations: A meta-analysis
Fulltext Access 11 Pages 2015
Power symmetry and the development of trust in interdependent relationships: The mediating role of goal congruence
Fulltext Access 11 Pages 2015
Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
Fulltext Access 11 Pages 2015
A Meta-analytic Investigation of the Role of Valence in Online Reviews
Fulltext Access 11 Pages 2015
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Fulltext Access 11 Pages 2015
Exploiting one's power with a guilty conscience: An experimental investigation of self-serving biases
Fulltext Access 11 Pages 2015
Personality and young adult financial distress
Fulltext Access 11 Pages 2015
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