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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Business performance and social media: Love or hate?
Fulltext Access 10 Pages 2014
The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship
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The coopetition paradox and tension in coopetition at multiple levels
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Network position and identity: A language-based perspective on strategizing
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Continuing the evolution of the selling process: A multi-level perspective
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Purchasing professional services: A transaction cost view of the antecedents and consequences of purchasing formalization
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Interacting effects of uncertainties and institutional forces on information sharing in marketing channels
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Serial Innovators' processes: How they overcome barriers to creating radical innovations
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The effect of radical innovation in/congruence on new product performance
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Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage
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Reduce product counterfeiting: An integrated approach
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Bringing product and consumer ecosystems to the strategic forefront
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The leadership disease. . .and its potential cures
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From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior
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Customer co-creation projects and social media: The case of Barilla of Italy
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Open innovation requires integrated competition-community ecosystems: Lessons learned from civic open innovation
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Global competitive conditions driving the manufacturing location decision
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The artification of luxury: From artisans to artists
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Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth
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Revenue-sharing contracts across an extended supply chain
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Manufacturing outsourcing, onshoring, and global equilibrium
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Collaborative projects (social media application): About Wikipedia, the free encyclopedia
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La relación entre aprendizaje organizacional y los resultados en la Administración Pública
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El papel moderador de la percepción del sistema de dirección de recursos humanos y su influencia en los resultados organizativos
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La habilidad de los directivos y su papel mediador entre formación e innovación
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War affected youth as consumers of microcredit: An application and extension of the Theory of Planned Behaviour
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Innovation promoters - A multiple case study
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Knowledge sharing in heterogeneous teams through collaboration and cooperation: Exemplified through Public-Private-Innovation partnerships
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Divergent and convergent logic of firms: Barriers and enablers for development and commercialization of innovations
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Identifying innovative suppliers in business networks: An empirical study
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Controlling the commercialisation of science across inter-organisational borders: Four cases from two major Swedish universities
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The role of information technology in strategic buyer-supplier relationships
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Mobilizing crisis management networks - Entrepreneurial behavior in turbulent contexts
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Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation
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A framework for key account management and revenue management integration
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The market value for product attribute improvements under price personalization
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Impact of marketing activities on relationship quality in the Malaysian banking sector
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Shopping for fun or shopping to buy: Is it different online and offline?
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The role of optimism and engagement coping in college adaptation: A career construction model
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How does the added new online channel impact the supporting advertising expenditure?
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Retail buyer segmentation based on the use of assortment decision factors
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Feed them facts: Value perceptions and consumer use of sustainability-related product information
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Should new online stores invest in social presence elements? The effect of social presence on initial trust formation
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Consumer values, motivation and purchase intention for luxury goods
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Generalizations regarding the growth and decline of manufacturer and store brands
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Profiling the flyer-prone consumer
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The etiology of the frugal consumer
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The effect of motivational orientation over arousal-shopping response relationship
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Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market
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Small-independent retailers vs. organized retailers: An empirical study in Indonesian economics of service industries
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Dealing with legitimacy: A key challenge for Project Portfolio Management decision makers
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The effects of a “no-haggle” channel on marketing strategies
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Meta-analysis selection bias in marketing research
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Shaping the future research agenda for compensation and benefits management: Some thoughts based on a stakeholder inquiry
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The effect of rankings on honesty in budget reporting
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Causal inference in empirical archival financial accounting research
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Academic contributions to enhancing accounting for sustainable development
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Linguistic characteristics of shill reviews
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New nurses burnout and workplace wellbeing: The influence of authentic leadership and psychological capital
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Methodological considerations when translating “burnout”
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Investments in project management are profitable: A case study-based analysis of the relationship between the costs and benefits of project management
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Rethinking dichotomization: A critical perspective on the use of “hard” and “soft” in project management research
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Managing quality in projects: An empirical study
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Sensory marketing, embodiment, and grounded cognition: A review and introduction
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Examining the influence of participant performance factors on contractor satisfaction: A structural equation model
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Dynamic modeling of the quantitative risk allocation in construction projects
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Cost overrun in the Malaysian construction industry projects: A deeper insight
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Quality vs risk: An investigation of their relationship in software development projects
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Tuning in to the rhythm: The role of coping in strategic management of work-life conflicts in the public relations profession
Fulltext Access 10 Pages 2014
Articulating influence: Toward a research agenda for interpreting the evaluation of soft power, public diplomacy and nation brands
Fulltext Access 10 Pages 2014
An assessment of work-integrated learning for public relations in an open distance learning context
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Applying marketing management and communication management theories to increase client retention in the short-term insurance industry
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A measuring instrument to evaluate e-service quality in a revenue authority setting
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Is a picture worth a thousand words? Using films and television shows to teach public relations
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Scale development for measuring publics’ emotions in organizational crises
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The role of partners and children for employees' daily recovery
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The use of interest and competence scores to predict educational choices of Chinese high school students
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Dynamics of the relationships among work and family resource gain and loss, enrichment, and conflict over time
Fulltext Access 10 Pages 2014
Developmental climate: A cross-level analysis of voluntary turnover and job performance
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An investigation of African-American women's prestige domain interests and choice goals using Social Cognitive Career Theory
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Deciding whether to work after retirement: The role of the psychological experience of aging
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The role of friends in career compromise: Same-gender friendship intensifies gender differences in educational choice
Fulltext Access 10 Pages 2014
Making use of professional development: Employee interests and motivational goal orientations
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Testing a longitudinal social cognitive model of intended persistence with engineering students across gender and race/ethnicity
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New job market entrants' future work self, career adaptability and job search outcomes: Examining mediating and moderating models
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Effects of two types of career interventions on students with different career coping styles
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Career writing: Creative, expressive and reflective approaches to narrative identity formation in students in higher education
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Employees' reactions to psychological contract breach: A moderated mediation analysis
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Blurred lines: German freelance journalists with secondary employment in public relations
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Career adaptability in Lithuania: A test of psychometric properties and a theoretical model
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The role of career adaptability in predicting entrepreneurial intentions: A moderated mediation model
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The relationship among positive emotional dispositions, career adaptability, and satisfaction in Italian high school students
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Antecedents and outcomes of career plateaus: The roles of mentoring others and proactive personality
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Examining predictors and outcomes of a career calling among undergraduate students
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Teenage goals and self-efficacy beliefs as precursors of adult career and family outcomes
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The Accuracy of Scanned Prices
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Patterns of Herding and their Occurrence in an Online Setting
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Dual-process theories of decision-making: A selective survey
Fulltext Access 10 Pages 2014
The resilience of the entrepreneur. Influence on the success of the business. A longitudinal analysis
Fulltext Access 10 Pages 2014
Revealing obstacles to the consumer imagination
Fulltext Access 10 Pages 2014
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