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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Applying the technology acceptance model to a Spanish City Hall
Fulltext Access 9 Pages 2014
Self- and collective-interests: Using formal network activities for developing firms' business
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Creating cooperative advantage: The roles of identification, trust, and time
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Asset specificity and complementarity and MNE ownership strategies: The role of institutional distances
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Institutional life of intuitive insights: Legitimacy of virtuoso intuitive marketing management
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Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments
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Framing problems in radical innovation
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Is the future static or dynamic? The role of culture on escalation of commitment in new product development
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The sales recovery audit: Learning to walk the talk
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Barriers and bridges to the adoption of environmentally-sustainable offerings
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Rethinking validation: Efficient search of the space of parameters for an agent-based model
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Using agent-based models to design social marketing campaign
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Understanding the role of consistency during web–mobile service transition: Dimensions and boundary conditions
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Why shopping pals make malls different?
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An exploratory study to understand the critical factors affecting the decision to adopt cloud computing in Taiwan hospital
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Privacy in social networks: An analysis of Facebook
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Two enological titans rate the 2009 Bordeaux wines
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Are two interviewers better than one?
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Retail investors and financial advisors: New evidence on trust and advice taking heuristics
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Credit card behavior, financial styles, and heuristics
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The impact of home–host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries
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New product adoption in social networks: Why direction matters
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Knowledge-flows and firm performance
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Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective
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Lost in translation: Exploring the ethical consumer intention–behavior gap
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Collaboration on technological innovation in Danish fashion chains: A network perspective
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A network perspective on idea and innovation crowdsourcing in industrial firms
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Exploring the economic value of personal information from firms' financial statements
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Work-related factors influencing doctors search behaviors and trust toward medical information resources
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands
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Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality
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The effects of mall renovation on shopping values, satisfaction and spending behaviour
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Multiple store patronage: The effects of store characteristics
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Influence of consumer attitude toward online brand community on revisit intention and brand trust
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Conveying conscientiousness: Exploring environmental images across servicescapes
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Information and its impact on consumers׳ reactions to restrictive return policies
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Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems
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The impact of “e-atmospherics” on physical stores
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Innovation efforts and performances of Brazilian firms
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The role of customer gratitude in making relationship marketing investments successful
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e-banking culture: A comparison of EU 27 countries and Portuguese case in the EU 27 retail banking context
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Delineating retail conurbations: A rules-based algorithmic approach
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How second-generation consumers choose where to shop: A cross-cultural semiotic analysis
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Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing
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The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components
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Psychological and economic considerations of rewards programs
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Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach
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Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
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The effects of service brand dimensions on brand loyalty
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Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender
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Competing in network markets: Can the winner take all?
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Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
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A new dualistic approach to brand passion: Harmonious and obsessive
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Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations
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Knowledge creation in the eco-system: Research imperatives
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One size does not fit all: Entrepreneurial families’ reliance on family offices
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The effect of task conflict and cooperation on performance of teams: Are the results similar for different task types?
Fulltext Access 9 Pages 2014
Analyzing relational sources of power at the interorganizational communication system
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Entrepreneurial Orientation in low- and medium-tech industries: The need for Absorptive Capacity to increase performance
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Short-term international assignments. Military perspectives and implications for international human resource management
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Can a team have too much cohesion? The dark side to network density
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Regional rail planning; a study of the importance of ‘steering’ and ‘pragmatism’ in stakeholder networks
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Linking business models with technological innovation performance through organizational learning
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Aggregated or disaggregated information first?
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Prime time: The strategic use of subconscious priming to enhance customer satisfaction
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Inside your social media ring: How to optimize online corporate reputation
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Customer loyalty through social networks: Lessons from Zara on Facebook
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Fostering an ethical organization from the bottom up and the outside in
Fulltext Access 9 Pages 2014
How Penn State turned a crisis into a disaster: An interview with crisis management pioneer Steven Fink
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Why implementing corporate innovation is so difficult
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Equity-worthiness and equity-willingness: Key factors in private equity deals
Fulltext Access 9 Pages 2014
Solving the problems of new product forecasting
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Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje
Fulltext Access 9 Pages 2014
Efectividad de la orientación emprendedora: el papel del capital social y las capacidades
Fulltext Access 9 Pages 2014
Public funding of R&D and its effect on the composition of business R&D expenditure
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Fulltext Access 9 Pages 2014
Innovation and business research in Latin America: An overview
Fulltext Access 9 Pages 2014
The effect of culture on perception and cognition: A conceptual framework
Fulltext Access 9 Pages 2014
Interaction effects of formal and social controls on business-to-business performance
Fulltext Access 9 Pages 2014
Technological advantage, alliances with customers, local knowledge and competitor identification
Fulltext Access 9 Pages 2014
Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value
Fulltext Access 9 Pages 2014
Online shoppers' response to price comparison sites
Fulltext Access 9 Pages 2014
Customer perception and response to ethical norms in legal services marketing
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
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Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims
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Parental style and consumer socialization among adolescents: A cross-cultural investigation
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Transparency and empowerment in an investment environment
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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Fulltext Access 9 Pages 2014
Revisiting some “established facts” in the field of management
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Does transparency influence the ethical behavior of salespeople?
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Health-related ad information and health motivation effects on product evaluations
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Hair-brained or great-hair business? : Assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
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How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations
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Measuring consumer-based brand authenticity
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The inception of internationalization of small and medium enterprises: The role of activeness and networks
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On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer
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The effects of online product presentation on consumer responses: A mental imagery perspective
Fulltext Access 9 Pages 2014
Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit
Fulltext Access 9 Pages 2014
Random regret minimization for consumer choice modeling: Assessment of empirical evidence
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Financial conservatism of private firms
Fulltext Access 9 Pages 2014
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