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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Differential effects of pre- and post-acquisition R&D expenditures on post-acquisition performance
Fulltext Access 8 Pages 2014
New trends in mergers and acquisitions: Idiosyncrasies of the European market
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Dynamics of judicial service supply chains
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Retail customers' self-awareness: The deindividuation effects of others
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Now or later: Delay's effects on post-consumption emotions and consumer loyalty
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Is the more always better? A comparative study of internal and external integration practices in new product and new service development
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Differentiating the workforce: The performance effects of using contingent labor in a context of high-performance work systems
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What makes crisis response strategies work? The impact of crisis involvement and message framing
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Does delaying service-failure resolution ever make sense?
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Drivers of R&D investment: The interaction of behavioral theory and managerial incentives
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Antecedents to international student inflows to UK higher education: A comparative analysis
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Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective
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The role of subordinate emotional masking in leader–member exchange and outcomes: A two-sample investigation
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Consumers telling consumption stories: Word-of-mouth and retrospective evaluations
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Keeping the faith! Drivers of participation in spiritually-based communities
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The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
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Interorganizational imitation heuristics arising from cognitive frames
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Fast and frugal crisis management: An analysis of rule-based judgment and choice during water contamination events
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Risk, uncertainty, and heuristics
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Relevance of actors in bridging positions for product-related information diffusion
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Examining the relationship between language divergence and word-of-mouth intentions
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Implications of fast food restaurant concentration for preschool-aged childhood obesity
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Fashion's role in visualizing physical and psychological transformations in movies
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Cooling off and backing out: Understanding consumer decisions to rescind a product purchase
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Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses
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Coming in from the cold: The psychological foundations of radical innovation revisited
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Innovation in business networks: The role of leveraging resources
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Co-innovation in networks of resources - A case study in the Chinese exhibition industry
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The role of institutional arbitrage in the search for product innovation: Firm level evidence from Norway
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Innovation forecast: Un-avoidable and context dependent
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The intermediator role in value co-creation within a triadic business service relationship
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Regional differences in consumer preference structures within China
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The influence of an optimal control system on salesperson performance and championing
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Conceptualizing coopetition as a process: An outline of change in cooperative and competitive interactions
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Distribution network dynamics and the consequences for intermediaries
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Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India
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The field of radical innovation: Making sense of organizational cultures and radical innovation
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Identity, collaboration and radical innovation: The role of dual organisation identification
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Global performance management systems: The role of trust as perceived by country managers
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Measuring complex patterns in space–time
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Ideal body image: A male perspective on self
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Pass it on: A framework for classifying the content of word of mouth
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Contextualizing value propositions: Examining how consumers experience value propositions in their practices
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Sponsorship effects on brand image: The role of exposure and activity involvement
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What type of cooperation with suppliers and customers leads to superior performance?
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Expropriation risk and housing prices: Evidence from an emerging market
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Micro-multinational or not? International entrepreneurship, networking and learning effects
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Institutional environment and Business Groups' resilience in Brazil
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
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The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood
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Experiential product attributes and preferences for new products: The role of processing fluency
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Communicating a company's positive impact on society—Can plausible explanations secure authenticity?
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Configurational paths to organizational innovation: qualitative comparative analyses of antecedents and contingencies
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“Systematic combining”—A decade later
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The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation
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Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength
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The double-edged sword: The positive and negative effects of switching costs on customer exit and revenge
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The fluent online shopping experience
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Gender and ethnic diversity on boards and corporate information environment
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Trust and controllability in venture capital fundraising
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Multilateral alliances and innovation output: The importance of equity and technological scope
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Institutional distance among country influences and environmental performance standardization in multinational enterprises
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For our valued customers only: Examining consumer responses to preferential treatment practices
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Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis
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Examining the link between salesperson networking behaviors, job satisfaction, and organizational commitment: Does gender matter?
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Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link
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Mentoring across cultures: The role of gender and marital status in Taiwan and the U.S.
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The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors
Fulltext Access 8 Pages 2014
A study of the antecedents of slogan liking
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Reading between the lines: Learning as a process between organizational context and individuals’ proclivities
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Say yes to Facebook and get your customers involved! Relationships in a world of social networks
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Contracting from East to West: Bridging the cultural divide
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Disponibilidad y accesibilidad en el transporte público madrileño como garantía de equidad social ante la aplicación de un peaje urbano para la ciudad de Madrid
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Observatorio de Costes y Financiación del Transporte Urbano Colectivo: un programa de investigación
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Calidad percibida y satisfacción de los espectadores de fútbol
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The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective
Fulltext Access 8 Pages 2014
Commentary on “The role of innovation in driving the economy: Lessons from the global financial crisis”
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Managing in an economic crisis: The role of market orientation in an international law firm
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Cooperative learning in creating and managing joint ventures
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Repurchases of convertible preferred stock and shareholder wealth
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Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization's perspective
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Organizational culture and post-acquisition changes in management control systems: An analysis of a successful Brazilian case
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Location advantage: Emergent and guided co-evolutions
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Marking your trade: Cultural factors in the prolongation of trademarks
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Consumption compromises: Negotiation and unification within contemporary families
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Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising
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Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods
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Explaining variation in conspicuous luxury consumption: An individual differences' perspective
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The evolution of strategic management research: Recent trends and current directions
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Antecedents and performance outcomes of flexibility in industrial customer–supplier relationships
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The impact of inference generation on belief formation
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The underlying mechanism of self-regulatory focus impact on compromise choice
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Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
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Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments
Fulltext Access 8 Pages 2014
Re-insourcing as a manufacturing-strategic option during a crisis—Cases from the automobile industry
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Improving marketing success: The role of tacit knowledge exchange between sales and marketing
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Cash holdings and business group membership
Fulltext Access 8 Pages 2014
Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives
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Replicating, validating, and reducing the length of the consumer perceived value scale
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